Top Ecommerce Store Features for Greater Conversion

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Top Ecommerce Store Features for Greater
Conversion
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Introduction

• What actually can make or break a conversion is
  the journey that a prospect take from landing on
  your website to completing the checkout! What
  happens in between actually builds your brand.
  Thus, an eCommerce Store should always focus on
  how well they can craft the purchase with minimum
  clicks.
• In the first part of 14 eCommerce Store Features
  That Help Driving Conversions, we covered the
  initial seven functions. Now get ready for the
  remaining ones to master the art of a
  well-managed eCommerce store!

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7 Features to Drive Conversion

1. Consumer Support Page

• Support page should be designed in a way which
  provides real-time support to the eStore visitors
  as and when they seek them! To increase the
  conversion rate, eCommerce stores need to make
  sure shoppers can have easy access to assistance
  in a friendly and quick manner.
• Improving contact page information is a vital
  element here! Add multiple assistance channels
  such as social media links, phone numbers, emails
  etc. that can build the authoritativeness.
• The FAQ page links, knowledge base, Q/A forums
  and more should be accessible from here.
• If possible, implement a tap-to-call button which
  easily redirects to the customer support team
  right away while shopping on your site.
• Live chat feature is gaining popularity all over!
  eCommerce store users prefer on-spot solutions to
  their queries without being forced to leave the
  product page. Live chat window gives immediate
  assistance and satisfaction that can highly
  influence the purchase decision.
• An Econsultancy study shows that people who
  prefer live chat option, appreciate it for its
  ability to save time. Of those who prefer live
  chat, 79 said they did so because they get their
  questions answered quickly and 46 agreed it was
  the most efficient communication method.

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Continue...

1. Checkout Page

• As per the Baymard institutes combined study,
  the average eCommerce Cart Abandonment rate is
  69.89. Out of which, 34 of users leave the cart
  due to its create an account pop-up, while 26
  of them leave the cart unattended due to a
  lengthy or complicated checkout process.
• This data shows that creating a seamless checkout
  experience is far more important than any other
  eCommerce Store features!
• Make the process smooth and easy with as many
  fewer clicks as possible.
• If possible, let the users checkout without
  having to create an account. This can be done by
  implementing a guest login page.
• Another important feature is to offer multiple
  payment options. There should be ease of shopping
  when it comes to making the purchase.
• The other thing that customers hate the most is
  hidden charges! If youre charging for the
  shipping or taxes, say it up front and do not
  hide. Provide proper billing breakup to keep
  things clear.
• Enable autofill for the required details so that
  the users dont have to fill long details every
  time they buy something.
• Majorly, the websites that demand personal
  information like payment details, address and
  more, need to have the SSL certificate for
  breach-proof transactions. Make sure your
  eCommerce store is up-to-date and offer customers
  two-factor authentication for added security.
• You should also insert the option of
  Reccommended products at the checkout page for
  a more personalized shopping experience.

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1. Return Policy

• As stated in the earlier point, customers hate
  when things are kept hidden from them. Make sure
  to craft a return policy that includes all the
  details regarding your company policies.
• For many instances, eCommerce stores do not
  provide a return option. Make sure you mention
  details when consumers are buying any such
  products. Moreover, keep the policy conditions
  clear and easily accessible.
• Consider setting up a centralized online return
  portal to manage all the returns and to deliver a
  consistent and convenient user experience.

1. Mobile Optimization

• Mobile shoppers are exponentially increasing! The
  image above shows category wise bifurcation of
  Mobile commerce. It is more than a necessity than
  a recommendation to optimize your eCommerce store
  for mobile users. Googles mobile-first indexing
  algorithm is also significant proof that why it
  is so important!
• To rank and index ahead in Google searches,
  mobile optimization is vital! Additionally, users
  tend to search everything on their smartphones
  before making the purchase decision, thus,
  creating a mobile-friendly eCommerce interface
  will increase the chances of purchase even more.

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1. Omnichannel Personalization

• This advanced eCommerce store feature of
  omnichannel personalization weaves you more
  fruits than expected. Displaying products that
  are most relevant to visitors based on their
  browsing behaviors, purchasing history, habits,
  and preferences influence the purchase intent of
  the consumer.
• Implementing a cross-platform personalization
  provides a seamless experience when the user is
  visiting your site. Moreover, retargeting ads
  also gives better results than dynamic ads.

1. Blogs

• Integrating a blog section in eCommerce stores is
  an old adopted and recognized practice. From the
  SEO Development perspective, it is a fruitful
  implementation that any eCommerce store should
  have. Make sure to have the blog section from the
  same domain to pass on the link juices to the
  primary domain.
• This eCommerce store feature not only helps in
  ranking but creating a knowledge base for the
  customers can also help you in increasing the
  overall credibility of your store. People
  visiting your blog pages for relevant and
  informative content might trust you with their
  shopping requirements too!

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1. Strategic Engagement Ways

• The core element of any eCommerce store should be
  to have the ability to grab the visitors
  attention. Be it the store design, content
  present on it or the products that you sell one
  or the other thing should keep them engaged.
• One need to timely implement changes that draw
  the visitors heed. You can try coming up with
  quizzes, trivia, luck-wheels, free-goodie
  temptation and more to keep them engaged.

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Conclusion

• Finally, to end this one, we would suggest that
  an ideal eCommerce store should comprise all the
  features that ultimately smoothens and enhances
  the user experience. Hope the mentioned features
  will help you make the necessary changes to your
  eStore! If youre looking for a facelift of your
  existing eStore, QeRetail can certainly help you
  with the same, Be in touch!
• For now, focus on creating good content for
  better social engagement. For more latest
  eCommerce store design and Social Media updates,
  keep looking at the blogging space on QeRetail!

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If Youre Looking For Savvy Developers Who Can
Help For eCommerce Store Features, Get In Touch
With One Of The eCommerce Handymen From Qeretail!
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