Vadham teas

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E-COMMERCE LAUNCH FOR THE TURMERIC LATTE RANGE
VAHDAM TEAS 2020 CONFIDENTIAL
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TURMERIC SUPERFOOD LATTES
BRAND
NEW
'TURMERIC LATTE MIXES Golden Milk Powders with
Active Curcumin Superfoods such as Ginger,
Ashwagandha etc. for a holistic immunity boost
LAUNCH
AVAILABLE IN 5 VARIANTS
Turmeric Classic
Turmeric Ginger
Turmeric Ashwagandha
Turmeric Mushroom
Turmeric Moringa
CURCUMIN POWERED ADAPTOGENIC ELIXIRS
VAHDAM TEAS 2020 CONFIDENTIAL
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LAUNCH CAMPAIGN OUTLINE
Vahdam Teas will be investing heavily across
several marketing channels to promote the Brand
New Turmeric Latte Mix Range
Dedicated PR Specially
coverage for curated PR
our product boxes for
launch celebrities
Aggressive 200M social
social impressions
promotions via expected via
social media, celebrity
emails etc. outreach
Exclusive deals for customers Offline sampling activations for the product
PR Boxes sent to 500 celebrity influencers
Previous assortment boxes
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LAUNCH CAMPAIGN OUTLINE
Aggressive social collaterals like ads, emails,
social media presence
Offline sampling activations pop ups to drive
consumer trial
Basis last year's coverage, we expect presence
on these platforms
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DEDICATED INFLUENCER CAMPAIGN
We are collaborating with Sarvesh Shashi
Malaika Arora, co-founders at Sarva Yoga and
celebrity fitness influencers who will talk
about the product availability. We will also
send out the PR boxes around Yoga Day 2020 to
500 Indian and Global celebrities
Personalised card signed by Sarvesh Malaika
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EXPECTED OUTREACH
200M Social reach by celebrity
gifting 500 Number of PR boxes sent to
celebrities 5M No of impressions expected via
tags, hashtags, reposts, swipe up links
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VAHDAM TEAS X SHUCHIR SURI
INFLUENCER CAMPAIGN CASE STUDY
SHUCHIR SURI, FOUNDER - FOOD TALK INDIA JADE
FOREST DRINKS
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CAMPAIGN OVERVIEW
On the occasion of New Year 2020, we collaborated
with Shuchir Suri to curate a series of
campaigns with Vahdam's Turmeric Herbal Tea
Range. In addition to educational content around
the product, he sent out an assortment of
Vahdam's Turmeric Herbal Teas to 500 key
influencers including entrepreneurs, lifestyle
magazine editors,media personalities, socialites
etc.
500 Boxes sent to relevant connects
5M Number of impressions via reposts
1.7X Increase in social engagement
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Mini Mathur
CAMPAIGN IMPACT
Priyank Sukhija
Few of the celebrities who posted - Few of the celebrities who posted - Reach
Mini Mathur TV host, actor 457k
Archana Vijaya TV presenter 517k
Dildeep Kalra Owner, Massive Restaurants 4.3k
Priyank Sukhija Owner, First Fiddle Group 31.5k
Pooja Dhingra Owner, Le15 4M
Nitibha Kaul Influencer, ex- Big Boss 747k
Vasudha Rai Writer _at_The Hindu, Vogue 22k
Aditya Rajput Singh TV actor 102k
Malini Aggarwal
Dildeep Kalra
Archana Vijaya
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THANK YOU!