ECE362 Principles of Design

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ECE362Principles of Design

• Project Personnel
• Social Impact Statement

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Product Development
Product Idea
Product Specifications
Technical Model
Stage 1 Product Idea, Product Specifications,
Technical Model
Intellectual Property
Market Analysis
Business Model
Stage 2 Intellectual Property, Mkt Analysis
Business Models
Planning Scheduling
Project Management
Test Plan
Stage 3 Scheduling Planning, Test Plan,
Project Management
Stage 4 Budget, Social Impact, Person.
Proposal Completion
Budget Resources
Social Impact
Personnel Qualifications
Development Grant
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Project Personnel

• Provide a brief statement (1/2 page or so) of the
  project team members and show how their skills,
  experience, and future training combine to meet
  the needs of the project. Full resumes of 1 page
  each in appendix.
• Who are the members of the team (including
  technical advisor)
• What skills and/or experience do they have that
  is beneficial to the project
• Additional training to be taken by team members

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Social Impact

• A successful advanced E-Team grant proposal
• Supports the development of technological
  innovations with commercial potential and/or
  demonstrable social benefits.

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Social Impact
This craze for more and more and ever greater and
wider inventions for economic purposes, coupled
with apparent complete indifference as to whether
mankind derived any ultimate benefit from them or
not, can only be understood by regarding it as
one of those strange epidemics of insane
excitement which have been know to affect whole
populations at certain periods, especially of the
middle ages. Rational explanation it has none.
Edward Bellamy
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Social Impact
In addition to being able to identify a need, to
develop a conceptual design, and to select the
right technical parts, responsible engineering
practice requires that engineers consider what
impact their product will have on a range of
stakeholders and in what contexts.
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Social Impact

• Technology development incorporates value
  judgments.
• Design Decisions product features, performance,
  quality, durability, and cost.
• Marketing Decisions appearance, price,
  promotion, distribution, and after-sales service

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Social Impact

• What counts is
• the nature of the societal costs,
• the extent of the societal benefits, and
• the trade-offs between the two.
• Costs may be widespread or narrowly focused, and
  the benefits may be immediate or long-term.

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Social Impact
Costs and benefit usually result in winners and
losers. Technological change creates
vulnerabilities for some, whether of inordinate
adjustment or disproportionate risk. Those who
benefit from such change have an obligation to
protect the vulnerable
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Social Impact
Technological decisions are largely in the hands
of engineers and entrepreneurs. Professional
ethics of engineering demand that engineers
accept responsibility for making engineering
decisions consistent with the safety, health and
welfare of the public.
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IEEE Canon of Ethics
We, the members of the IEEE, in recognition of
the importance of our technologies in affecting
the quality of life throughout the world, and in
accepting a personal obligation to our
profession, its members and the communities we
serve, do hereby commit ourselves to the highest
ethical and professional conduct and agree 1. to
accept responsibility in making engineering
decisions consistent with the safety, health and
welfare of the public, and to disclose promptly
factors that might endanger the public or the
environment 2. to avoid real or perceived
conflicts of interest whenever possible, and to
disclose them to affected parties when they do
exist   3. to be honest and realistic in stating
claims or estimates based on available data   4.
to reject bribery in all its forms   5. to
improve the understanding of technology, its
appropriate application, and potential
consequences   6. to maintain and improve our
technical competence and to undertake
technological tasks for others only if qualified
by training or experience, or after full
disclosure of pertinent limitations   7. to
seek, accept, and offer honest criticism of
technical work, to acknowledge and correct
errors, and to credit properly the contributions
of others   8. to treat fairly all persons
regardless of such factors as race, religion,
gender, disability, age, or national origin   9.
to avoid injuring others, their property,
reputation, or employment by false or malicious
action   10. to assist colleagues and co-workers
in their professional development and to support
them in following this code of ethics.
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Principles of Ethical Conduct in Engineering
Practice NAFTA
Engineers shall hold paramount the health, safety
and welfare of thepublic in the practice of
their profession. Engineers shall examine the
societal and environmental impact of
theiractions and projects, including the wise
use and conservation of resourcesand energy, in
order to make informed recommendations and
decisions.
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Social Impact

• Who are the stakeholders impacted by your
  product?
• Consumers
• Competitors
• Stockholders
• General Population
• Governmental Agencies
• International Groups

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Social Impact

• In what ways does the product affect the
  stakeholders?
• Health and Safety
• Quality of Life
• Risk and Reliability
• Individual and Property Rights
• Privacy Equity and Access

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Social Impact
IMPROVING LIVES IS MORE IMPORTANT THAN SELLING
PRODUCTS
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Assignments
TEAM ASSIGNMENT Project Personnel Statement due
Monday, January 26. INDIVIDUAL ASSIGNMENT CPR
Social Impact Statement, CPR Window opens
Tuesday, January 27. TEAM ASSIGNMENT 1st Draft
complete Proposal due Friday, January 30.