DISRUPTIONS

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DISRUPTIONS
MOBILE BUSINESS VALUE CHAIN
IN THE
MODERATOR STEVE BEAUREGARD PRESIDENT
FOUNDER
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REGARD develops mobile business applications
for wireless users.
13 years of service sytems integration
custom application development wireless
solutions wireless products
REGARD products put business intelligence
into the hands of decision-makers.
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The Panel
JAMES SPAHN VP Biz Development Cell Co., Ltd.
Companies from different spheres need to
coordinate their efforts develop strategic
relationships.
FRANK CHINDAMO President Fun Little Movies
JEFF FREEBAIRN President CEO Big G Mobile
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The Mobile Value Business Chain
Products Services
New Media Interactive Marketing Agencies
Content Owners Brands
Media Retail
Outdoor Advertising Broadcast Media Direct
Marketing On-Package Internet Retail Email Print
Applications
Mobile Application Solution Providers
Empower Me Entertain Me Organize
Me Connect Me
Aggregators
Connection
Handset Manufacturer
Consumer
Wireless Operators
MobileSubscriber
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Basic Issues
Simplicity for end-user requires infrastructure
service provisioning complexity. Rich service
portfolio requires multitude of serive / content
providers Ubiquitous service availability
requires harmonized eveolution convergence of
separate networks Access type independence
requires interworking common principles among
fixed mobile access networks
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- How big is the market for mobile content and
entertainment services in Western Europe, and how
quickly is it likely to grow? - What are the
drivers of adoption of specific services? - What
are the barriers preventing this market from
significantly contributing to the total mobile
service revenues? - What needs to be done to
eliminate the barriers, and when is it likely to
happen, given the current trends in the market?
- What is the forecast value of different types
of mobile content and entertainment in Western
Europe, split by key countries, market segments
and technology generation? - What categories of
content are likely to dominate the mobile content
and entertainment market? - What trends are
shaping the emerging value chain in this market?
What industry players are likely to benefit and
lose out because of these trends? - How will the
revenue for mobile content and entertainment
services split along the value chain?