30 Entrepreneurs Share How They are Being Disruptive - PowerPoint PPT Presentation

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30 Entrepreneurs Share How They are Being Disruptive

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For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. – PowerPoint PPT presentation

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Title: 30 Entrepreneurs Share How They are Being Disruptive


1
30 Entrepreneurs Share How They are Being
Disruptive
2
  • For the past 20 years, the theory of disruptive
    innovation has been enormously influential in
    business circles and a powerful tool for
    predicting which industry entrants will succeed.
    The great news is that being a disruptor doesn't
    require you to have your own reality show,
    helicopter, or casino-hotel. All you need is a
    fresh perspective and some support in the form of
    ideas and inspiration.
  • We asked entrepreneurs about their use of
    disruption in their business.

3
  • 1- By finding ways to help people
  • For me, being disruptive is finding ways to help
    people work with systems more naturally. Before
    starting Lift Vault, it was often complicated and
    difficult to find some of the most in-demand
    fitness and weightlifting routines. Most people
    dont want to implement the first weightlifting
    program they find online. Lift Vault gives
    customers a way to shop for their ideal program,
    just like they would any other online product or
    fitness routine.

4
  • 2- By sustaining authenticity
  • As an immigrant, I have walked the path that many
    of my clients now look to me for guidance in
    navigating. Sustaining authenticity is how I am
    being disruptive. My sworn duty is to guide my
    clients with passion, purpose, and perspective. I
    bring my whole self to my line of work to
    represent my clients with a genuine effort to
    understand their needs, and a sincere effort to
    relate to them. Ultimately, Im being disruptive
    by being authentic and giving my all to produce
    fruitful results for my firm and my clients.

5
  • 3- By changing with the shifts in consumer
    behavior
  • Consumer behavior undoubtedly ebbs and flows
    alongside technological advancements and other
    dynamic trends. To be disruptive in ways that
    matter, study and predict consumer behavior
    closely to arrive at potential outcomes. Then,
    keep shifting working styles, activities, and
    processes in favor of these outcomes to stay
    agile and prepared for inevitable changes. This
    keeps employees on their toes and equips them to
    rise to the occasion in the face of upcoming
    challenges or changes. And I think that's what
    made me so successful in business I never
    settled for second best.

6
  • 4- By being authentic
  • Dont just endure failure instead, squeeze it as
    facts that your organization is expanding,
    learning, and trying innovative things. Based on
    my experience, its all about being authentic and
    unshakeable in accepting new ideas and looking
    out for new competition that might disrupt our
    industry in the future. Disruptive help improves
    your business to generate more genuinely
    innovative services and products. Failure mold
    your capability to be tougher in facing
    circumstances, in order to reach success.

7
  • 5- Saving our customers' time
  • We are disrupting marketing by saving our
    customers a lot of time. For example, 94 of
    applicants get money in their bank the very next
    day itself. Moreover, the application takes just
    5 minutes to fill. We are also 60 cheaper than
    competitors and 100 more honest. We do not
    charge any late fees or change fees. There is no
    better disruption than being better and charging
    less while being super quick.

8
  • 6- Telling stories
  • Stories are one of the most powerful means of
    communicating customer success and precious few
    salespeople know how to do it. Learn, and get
    good at it, then use that skill constantly. The
    reason this approach isnt tried more often is
    that its safe to go with whats proven. Taking
    this approach means stepping out of your comfort
    zone as well as your customers, trying new
    techniques and skills, and making notes of what
    works and what doesnt.

9
  • 7- Make getting un-stuck stick
  • Getting out of the grip of boredom, monotony, or
    whatever is holding you back is just the first
    step, not the last. Once you're unstuck, you have
    to make the new ideas/culture changes/behavior
    modifications/process enhancements a part of your
    organization's everyday workings. Make a plan for
    how to keep the feelings of lightness, freedom,
    and inspired thinking going for the long haul.
    Hold events, recognize employee achievements on
    the path to reaching your greatness, celebrate
    wins, honor customers, give back, and repeat.

10
  • 8- Taking risks
  • Take a risk and empower your people to do the
    same! Don't be silly, but be daring in a
    calculated way. Give people the boundaries within
    which you're comfortable with them trying a new
    approach or testing a new idea. Even if it
    doesn't work out the first time, or even the
    fifth time, the respect you'll earn for going out
    on a limb will carry a lot of weight. Another way
    is to draw a picture. Most people benefit from
    actually seeing a visual representation of where
    you are today and where you want to go.

11
  • 9- Changing my industry's onboarding method
  • Here's how I'm being disruptive by replacing
    free discovery calls and proposals' with paid
    strategy sessions and blueprints'. They are the
    industry standard for copywriters and many other
    service-based solopreneurs. Personally, I find
    them too time-consuming, and lots of uncommitted
    prospects end up ghosting you after you've spent
    hours between the actual call and crafting a
    proposal. So, this year, I've replaced them with
    paid strategy sessions and blueprints! Yes, this
    has put off quite a few prospects, but it's also
    allowing me to use my limited time to focus on
    clients who are actually serious.

12
  • 10- Dont follow disruptive competitors
  • Existing players frequently lack the competence
    or cost-effectiveness that disruptive innovators
    do when their product fulfills market demands.
    See how Tesla has elevated the technological bar
    for the automotive battery market in a way that
    no other automobile manufacturer has been able to
    in the past and is still unable to do in the
    present. Organizations are frequently penalized
    for following, which causes them to diminish in
    importance or even cease to exist.

13
  • 11- Go your own way
  • I love grilling, and I love writing about
    grilling but I dont like the way things are done
    in either industry, as its always been a case of
    who, and not what, you know that makes people
    famous and rich. So I figured that, in the words
    of Fleetwood Mac, Id go my own way and do my own
    thing and thats why I established Own The Grill.
    I know Im not going to win any popularity
    contests and Im not going to make a lot of
    friends, but that doesnt matter, because I need
    to do things my way and if that involves
    disrupting the norm.

14
  • 12-Being transparent
  • At NJ Law Results, we make an effort to be as
    transparent as we can with our clients, whether
    they are potential or secured. While this may not
    seem disruptive, it can be difficult to find law
    firms that openly share their thoughts about the
    industry! For example, our business website has a
    Blog page, which shares a mixture of
    need-to-know information, and also some more
    informal and personal content. With this
    transparency, we hope that we can break down the
    barriers between our lawyers and our audience.
    This kind of strategy can work for many different
    types of companies.

15
  • 13- Understanding my customers
  • One of the most important tasks I've done has
    been trying to better understand my clients. I
    learned that I must clearly identify my audience,
    but also grasp what they want. Above all, you
    must understand why your clients buy your items
    if you currently have a firm, or what you expect
    the reason to be with your new enterprise. The
    reason for utilizing your product or service will
    disclose a lot about the type of consumer you're
    working with. In reality, it not only reveals
    your clients' wants, but it also informs you
    about the competitors.

16
  • 14- Content creation
  • Because I have specialized in a very specific
    niche (furnace and heating), I have created
    content on everything imaginable within that
    market including reviews, buying guides,
    calculators, and even Covid-19 Safety guides. I
    have cornered the market on everything heating
    related which means
  • that I am the go-to furnace information site. In
    being so broad with my types of content, but so
    specific with my overall subject, I am making my
    consumers lives much easier when they need
    advice because everything is on one domain!

17
  • 15- Embracing challenges
  • I embrace disruptions as a means of overcoming
    challenges with unique strategies. Therefore,
    when it comes to being disruptive in my business,
    I first evaluate technologies that help me get
    revolutionary ideas to shape the future of my
    start-up. Then, I make disruptive strategies and
    take the first move towards execution. Next, I
    closely observe my competitors' business
    operations to gain insight into their strategic
    planning. Finally, I focus on customer experience
    as they guide me in adopting disruptions.

18
  • 16- Making a plan
  • Understanding how and when to apply disruptive
    innovation is essential for success, in addition
    to developing a clear plan to fill a market gap.
    I make sure staff feel empowered to present and
    advance fresh ideas in the early stages of a
    company or product's life. This is referred to as
    an emergent strategy. Setting the course of my
    company requires understanding when to use
    emergent or planned strategies. An emerging
    strategy typically performs best in times of
    uncertainty.

19
  • 17- By making fasting simple
  • Disruptive sometimes has a negative connotation.
    But in business, being disruptive is often a good
    thing. It's how you challenge the status quo and
    create something new and innovative. I'm being
    disruptive by helping people fast, quickly, and
    effectively with the DoFasting app. By making
    fasting simple and accessible, we're disrupting
    how people think about health and wellness.
    Fasting has traditionally been seen as a
    difficult and restrictive practice, but with
    DoFasting, it can be easy and enjoyable. This is
    how we're being disruptive.

20
  • 18- Understanding the mindset
  • A CEO's vision for the future of business is
    crucial to a company's success or failure.
    Understanding the mindset of a disruptive leader
    can help identify extraordinary companies. This
    Jack says about this, The first thing to realize
    about disruption is that it works both ways. You
    are either the disruptor or the disrupted. This
    means that if you aren't making things happen for
    yourself or your firm, someone else will most
    likely put you out of business right under your
    nose with a lower pricing point and a better
    business plan.

21
  • 19- Challenge the status quo
  • I believe disruptive strategies help me make
    innovation a reality sooner than later. That is
    why I challenge the status quo in my company from
    time to time and request all professionals to
    make changes to their business marketing
    campaigns, communication style, meetings,
    seminars, etc. It helps us to cultivate
    innovation in everyday business practices. Moving
    out of my comfort zone and taking on challenges
    allows me to improve my problem-solving skills
    and deal with different business issues.

22
  • 20- Make the new normal better
  • Many changes have already occurred this year, and
    our clients, customers, and associates are eager
    to adapt to what lies ahead. Leadership doesn't
    require being a virtual reality startup or a
    biotech company. Make sure you understand the
    technology and workflows you'll use, then
    scrutinize your current offerings more closely
    than ever. What are you doing now that can be
    improved or changed entirely? Many companies will
    resist this change and get swept up instead of
    embracing it. You must be willing to stand out if
    you want to be disruptive.

23
  • 21- Media appearances
  • I have to admit, I dont often think of myself as
    a particularly disruptive person, but I think all
    entrepreneurs and business owners are in some
    sense disruptive. If I had to point to the ways I
    have been disruptive as the co-founder of a
    successful business, I would point to the long
    string of media appearances and features that I
    have done. Not everyone would be comfortable with
    talking publicly on large media platforms like
    Fox Business, and yet I have sought out the
    opportunity time and time again.

24
  • 22- Challenging the norm
  • For me, being disruptive means thinking outside
    the box, and you can only do this if you
    challenge the norm. I am not one to sit around
    and accept things as they are. I am always
    curious to learn more and question the status
    quo. As an entrepreneur, I feel like its our job
    to step out of the mold and inspire others. The
    moment you do that, youre creating a space where
    people dont have a herd mentality. As a result,
    causing disruption. I also always try to do
    things that might not be my cup of tea.

25
  • 23- Serving your clients
  • It's less about being disruptive and more about
    serving clients in the way they want. We entered
    the contract research organization industry
    because we saw smaller inventors entering the
    market with no support to get through the FDA.
    Without CRO support, ideas may not make it to
    market. That means patients won't receive the
    lifesaving or life-enhancing drug or device. My
    recommendation to entrepreneurs who want to be
    disruptive is to look at what could be improved.

26
  • 24- By providing timely services
  • Our company stays productive by offering timely
    customer service via their most convenient means,
    including mobile applications and websites.
    Traditional lending institutions are curtailed in
    their mission and meeting customer expectations
    due to stringent regulations and company culture,
    thus providing an opening for companies like ours
    to flourish.

27
  • 25- By engaging with the community
  • To be disruptive, you have to think about whats
    happening in the market and how your product or
    service can make a difference. We're disrupting
    the market by creating a more accessible market
    and approachable marketplace for people to get
    their Off-Road parts and accessories. We carry
    hundreds of items that are exclusively available
    through our site. We have been able to create a
    community and get engaged with the off-road
    community, which has allowed us to provide the
    best products and services to them.

28
  • 26- By creating monetization tools
  • For context, at Plaiced, we create monetization
    tools to help online communities increase their
    value proposition and grow their member base. We
    are democratizing access globally to advertising
    dollars by removing the many barriers that exist
    between the 1 and the other user types. It has
    been fundamentally important for me to lead as a
    purpose-driven CEO and company. This method has
    enabled us to reduce the noise of low-hanging
    fruit opportunities that only provide short-term
    gains. As a result, it has increased our
    willingness to learn at every turn and listen
    more attentively.

29
  • 27- By continuous learning
  • Disruptive leaders possess a nearly insatiable
    interest in a broad range of topics. They draw
    ideas from unusual subjects and obtain learning
    experiences from unexpected places. I firmly
    believe that disruptive leaders never stop
    educating themselves. They constantly seek
    knowledge, such as learning a new language,
    technical knowledge or skill, or a new business
    concept. With todays advanced technology, more
    leaders can become disruptive, implementing
    innovation, digital transformation, and agile
    management.

30
  • 28- Through a groundbreaking discovery
  • I'm a researcher turned eCommerce guru. My
    company has disrupted the supplement industry by
    creating a pure form of pentadecanoic acid the
    first essential fatty acid to be discovered in 90
    years. Its actually scientifically proven to
    support cellular health better than the leading
    omega-3 fatty acid. The moment you know youre
    onto something great, you cant keep it all to
    yourself. I see it as my responsibility to help
    others live their healthiest life.

31
  • 29- By creating social impact
  • I am being disruptive by radically committing to
    philanthropy and creating social impact. Most
    businesses would claim that they are giving back
    to society in one way or another. Some would even
    say that the work theyre doing helps create
    advancements that will ultimately trickle down
    the rungs of society. I agree with this
    description, but I also believe entrepreneurs can
    do so much better than that. I have made it my
    lifes mission to pay forward as much as I can by
    empowering the underserved and underprivileged to
    achieve their true potential in life. That, I
    believe, is more disruptive.

32
  • 30- By leveraging data and technology
  • Checkr is able to provide a more accurate and
    comprehensive picture of a candidate, which leads
    to fairer hiring decisions. In addition, our
    continuous monitoring feature helps organizations
    identify potential red flags that may have gone
    undetected in the past. This way, companies can
    be proactive in addressing issues before they
    become problems. To disrupt a traditional
    industry, we use data and technology to provide
    an accurate picture of the candidate and help
    organizations make fairer hiring decisions.
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