Co-branding Of Spotify and Swiggy (Spotiggy)

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Graduate School of Management Studies
Global Marketing and Communication (GMC)
Co-branding Of Spotify and Swiggy(Spotiggy)
Guided by Dr. Krishna Vaghela Asst. professor
of GSMS-GTU
Presented by Pranav veerani 60
Gujarat Technological University
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Content

• Co-branding
• Basic intro Spotify Swiggy
• Why they should do Co-branding?
• How they can do Co-branding?
• Benefits to the Spotiggy
• Benefits to Consumers

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• Co-branding is a marketing strategy that utilizes
  multiple brand names on a good or service as part
  of a strategic alliance. Also known as a brand
  partnership, co-branding (or "cobranding")
  encompasses several different types of branding
  collaborations, typically involving the brands of
  at least two companies.

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Spotify

• Spotify Technology S.A.
• Swedish-American media services provider
• Primary business is its audio streaming platform
  that provides music and podcasts

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Swiggy

• India's largest and most valuable online food
  ordering and delivery platform.
• Swiggy expanded into general product deliveries,
  under the brand name Swiggy Stores.
• Instant pick up and drop service Swiggy Go.
• The service is used to pick up and drop off a
  diverse array of items.

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Why they should do Co-branding?

• Reduces the cost of marketing expenditure
• More impression generations
• More revenue generation through ads
• New type of audio ads connected to swiggy app
• Swiggy cover entire india and it is easily
  recognized as best food delivery app
• Spotify cover more than 20 countries including
  india but not much famous because of competitor
  of jiosavan, youtube-music.
• So for opportunity for swiggy is to enter into
  global market as food delivery service.
• For spotify have opportunity to increase the
  number of users of india.

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How they can do Co-branding?

• User have to register on Swiggy app.Swiggy and
  spotify apps data are sync with each other.As
  you see in swiggy app, thair is option of add
  playlist , songs , podcast, food recipe etc audio
  thair and also user can modify also.

Copartner by Spotify
Add Playlist
Copartner by Spotify
Add Song
Copartner by Spotify
Naah Goriye From Bala
Copartner by Spotify
Add Playlist
Copartner by Spotify
Food Recipe
Copartner by Spotify
Jain Food Recipe
Copartner by Spotify
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How they can do Co-branding?

• Option 1 User can also add playlist of songs,
  food recipe podcast etc.Option 2 Food
  Restaurant add food recipe of their food items or
  for better customer experience also add songs
  that match or co relate with food.Option 3
  Swiggy automatically add song ,Food podcast with
  related food item so customer more engaged on
  application.During the wait of delivery boy
  ,customer play some khanna songs.

Add Playlist
Copartner by Spotify
Food Tech
Copartner by Spotify
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How they can do Co-branding?

• Option 4 Podcast content creator , create a
  channel of food recipe audio in spotify app.its
  unique content so its linked with related food
  item on swiggy.
• If more number of impression are generated then
  more number of audio ads listen by the consumer.
• On based on that Podcast creator earn
  revenue.Content Creators are Housewife,
  Chef,anyone who have knowledge of cooking.
• Audio Podcast demand is high in the market.
  Because of the more engagement with mobile apps
  and people prefer more audio content like
  business news , case studies , lectures , songs
  same like a video content but in audio form.

Add Playlist
Copartner by Spotify
Food Tech
Copartner by Spotify
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How they can do Co-branding?

• Spotiggy OfferTry premium membership free for
  3 month Get Super Swiggy membership free for 1
  month For this offer more member sign up in the
  spotify app(Increased the number of indian user)
  and try premium offer and get swiggy membership
  free free free

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Benefits to the Spotiggy

• Increased the revenue of the both the firm
• Increased market share
• The widened base of customers
• Increased brand reach
• Increased customer satisfaction
• Reduces the cost of marketing expenditure
• More sales income by the ads and customer
  engagements

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Benefits to Consumers

• Value addition in the spotiggy service
• More discounts on the product
• Brand loyalty increase
• Easy to access their fav song with fav food
• Getting more related food recipe and other things
  useful for the consumer

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Thank You