Tips On Spotify Promotion for 2022

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Tips On Spotify Promotion for 2022
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Introduction

• What does the year 2022 have in offer for Spotify
  artists?
• What are the best ways for Spotify musicians to
  make more money this year?
• Spotify artists, particularly those from emerging
  countries such as Africa, India, and Latin
  America in general, had a fantastic year in 2021.
  Spotify received a 7 out of 10 for transparency
  last year, in my opinion, on a scale of 1 to 10.
  They released two Fan Studies the first provided
  remarkable statistics on Spotify best practises
  and the markets that paid the most, while the
  second advised artists on how to make the most of
  the platform to get more streams. No other music
  DSP gives artists as much data as this one.

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Spotify Playlist Promotion Company

• This year has been eventful for Spotify playlist
  promotion company, but we've heard very little
  about the artists. Apart from the Joe Rogan
  scenario that got them siding with the podcaster
  over Niel Young and a 25 stock dip in January,
  Spotify has remained silent on platform
  improvements that could affect how artists should
  approach their Spotify campaigns in 2022. As a
  result, musicians are trapped in a post-pandemic
  bubble when it comes to the dos and don'ts of
  Spotify promotion. Any blog or vlogger who claims
  to be knowing what the year 2022 holds for
  Spotify artists is either tempting fate or
  outright lying.

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• One update however that could piss Spotify fans
  off is the continued postponement of the launch
  of Spotify HiFi for premium Spotify subscribers.
  Spotify HiFi is a feature that might improve the
  platform's fan experience and music interaction,
  but the Swedish music distribution juggernaut is
  holding back for whatever reason. According to a
  Spotify community post in early January, 2022,
  the Spotify HiFi feature is under consideration
  and unavailable till further notice.
• The top practises that assisted our Spotify
  artists in 2021 are listed below. Every artist
  should take notes and put them into practise.

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Use Release Radar and Discover Weekly

• Spotify Release Radar and Discover Weekly are
  unique playlists for each user, as they are
  auto-curated ones that cleverly use the
  platforms algorithm. Ánd whats even better,
  compared to Spotifys self-curated playlists,
  Release Radar is known to generate a greater
  number of streams.
• Getting on Release Radar and Discover Weekly is
  also super easy. All you need to do is to follow
  them, and chances are they will follow you back
  on Spotify. That way, whenever you are releasing
  a new track, it will invariably show up on the
  Release Radar playlist for any listener who
  already follows you.

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Make Use of Spotify Canvas

• Spotify Canvas is an 8-second visual loop that
  keeps Spotify listeners captivated as they listen
  to music. On the Spotify app, the Canvas is
  displayed vertically. According to the Spotify
  study, artists are encouraged to provide a
  canvas. According to them, Spotify Canvas has
  aided in increasing fan engagement on the pages
  of artists such as Billie Eilish. According to a
  Spotify report, artists that used the Canvas
  feature enjoyed more than a 145 increase in
  share rate, 20 increase in playlist adds, 5
  increase in the number of streams, 9 boost in
  profile visits, and 1.4 increase in save rate.
  It is worthy to note that Canvas is restricted to
  specific locations.

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Share, Share, Share

• You know how they say sharing is caring. Well,
  sharing is about growing too.
• It doesnt matter whether you are being included
  in a small or a big playlist, the more you share,
  the more you boost your chances of streaming.
  Also, while you are at it, do tag the playlist
  curator. This will help in securing a bond with
  them for future features and more.

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Pitch Your Songs on Spotify Playlists

• I understand that emerging musicians have a
  harder time getting into Spotify editorial
  playlists than established artists. If you don't
  pitch your music to Spotify editors, you'll miss
  out on being featured on an algorithmic playlist.
  You have a strong possibility of landing on
  algorithmic playlists like Spotify, unlike
  editorial playlists.
• If you go through the Spotify pitching process,
  you'll be able to access Discover Weekly and
  Release Radar. Check out our guide to the 5 types
  of algorithmic playlists on Spotify if you're
  having problems understanding the phrases
  editorial and algorithmic playlists. While you
  are at it, try to research any non-editorial
  playlist before pitching to any independent
  playlist curator.

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Building Public Playlists

• Perhaps the easiest way to get featured on
  Spotify is to create your own public playlists.
  While you add great tracks for people, do include
  your original creations as well. That way you
  will have millions of followers in no time.
• Also, considering the fact how the algorithm
  works for Discover Weekly that takes every
  playlist into account, chances of getting
  featured is really good.

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Conclusion

• 2022 is shaping up to be a fantastic year for
  artists. Stay tuned for frequent updates on
  established labels' and successful indie artists'
  finest Spotify promotion strategies.