Get Loan In Just 10 Min

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RUPEE4U ?

• Marketing Plan

Avoid Traditional Lending Hassles
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• WHEN SOMETHING IS AS POPULAR AS PAYDAY LOANS,
  YOU OWE IT TO YOURSELF TO FIND OUT EXACTLY
• WHAT PAYDAY LOANS ARE.

• RUPEE4U

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OVERVIEW

• Gone Are The Days
• Instant Relief with Payday Loans
• About RUPEE4U ? Our Mission
• Why Choose RUPEE4U ??
• Salient Features of Their Loans
• Target Audience
• Marketing Mediums
• Offline Marketing
• Online Marketing (Paid Organic)
• Reviews Will Do Wonders
• Some Usable Gems of Marketing Tips

RUPEE4U ?
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RUPEE4U ?

• GONE ARE THE DAYS

• Do you dream of your landlord brutally asking
  you for money even before due-time?

• Do you associate lenders with ghosts who will
  haunt you for life?

• TYPICALLY BOLLYWOOD IMPLANTED DRAMAS
• Gone are the days when traditional moneylending
  rules governed private moneylending business.
• NOW ARE THE DAYS OF PAYDAY LOANS

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RUPEE4U ?

• Payday Loans are Short-term Loans for Short-term
  Emergencies.
• If you need to get your car repaired, or wish to
  go on a holiday, or need to pay fees for a
  course, payday loans can provide you instant
  monetary relief. They manage your expenses
  without damaging your credit ratings.

• GET INSTANT RELIEF WITH PAYDAY LOANS

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ABOUT RUPEE4U ? OUR MISSION
RUPEE4U ?
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RUPEE4U ?

• They are a part of group of companies deeply
  rooted in the financial business. This gives them
  an edge to better understand end consumers
  needs.

• OUR MISSION

• RUPEE4U ? seeks to advance short-term loans to
  fix borrowers short-term financial needs.
• Through this marketing plan, it is our mission to
  make them a recognized lender of short-term loans
  to their targeted audience in the market.
• Once this is through, RUPEE4U can expand the
  scope of products and include credit cards and
  venture into other products after about three
  years of operations.

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• WHY CHOOSE
• RUPEE4U ??

• !

• 3 Minute Application Process
• Offered By A Registered NBFC
• Fast and Easy Loan Procedure
• Loan Disbursement Within One Hour
• Interest Charged is Half of Prevalent Market
  Rates

RUPEE4U ?
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RUPEE4U ?
RUPEE4U ?
SALIENT FEATURES OF THEIR LOANS
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• TARGET AUDIENCE

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• Low Income, Unbanked Borrowers

• Working Men and Women in 25-35 Years of their Age
  
• (i.e. In formative years of their careers)

• Middle Class Families

• Students

• Youth Between the Age of 19 to 25 Years

RUPEE4U ?
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Can Good Content Give your Brand the required
leap?

• MARKETING MEDIUMS

• ?

• OR

Should Email Be your Savior?
OR
Should You Go All Digital?
Lets See
RUPEE4U ?
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Many segments of Target Audience can be addressed
through Offline Marketing.
RUPEE4U ?

• OFFLINE
• MARKETING

• Use Flyers, Local Newspapers Advertisements, etc.
  to advertise in selected localities.
• Make sure your marketing material emphasize that
  RUPEE4U ? can fix short-term problems and keep
  peoples lives deviating from normalcy.
• Take referrals from existing or previous
  customers. Referrals are golden in finance
  industry, since they establish trust like nothing
  else.
• Finally, maintain a fine amount of budget for
  offline marketing. Since, offline marketing
  hasnt lost its charm yet in lending industry.

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Lets First Track Your Competitors!
RUPEE4U ?

• ONLINE
• MARKETING

FACEBOOK TWITTER GOOGLE LINKEDIN YOUTUBE BLOG
RUPEE4U ? NO PRESENCE NO PRESENCE NO PRESENCE NO PRESENCE NO PRESENCE NO BLOG
RupeeLend 4.6 Stars 8850 Likes (Very Active) 437 Tweets 95 Followers (Very Active) 86 Followers (Not Active) 863 Followers (Not Active) NO PRESENCE YES (Not Active)
MoneyInMinutes 4.8 Stars 6350 Likes (Very Active) NO PRESENCE NO PRESENCE 13 Followers (Not Active) NO PRESENCE NO BLOG
ExceedCash SUBSIDIARY OF RUPEELEND SUBSIDIARY OF RUPEELEND SUBSIDIARY OF RUPEELEND SUBSIDIARY OF RUPEELEND SUBSIDIARY OF RUPEELEND SUBSIDIARY OF RUPEELEND
CreditBazzar 5 Stars 1106 Likes (Very Active) 90 Tweets 9 Followers (Active) 1Follower (Not Active) NO PRESENCE NO PRESENCE NO BLOG
StasHeasy 3.7 Stars 435 Likes (Active) 87 Tweets 20 Followers (Active) 18 Followers (Active) 37 Followers (Active) 2 VIDEOS 1 SUBSCRIBER YES (Very Active)
3 Parameters are used to judge level of activity
on social media accounts, i.e. Very Active,
Active, Not Active.
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Organic/UnpaidOnline Marketing
RUPEE4U ?

• BLOG cum NEWSLETTER
• Add a section on your website asking your
  visitors to submit their email address and
  thereupon you can send your blogs to the
  subscribers in form of online newsletter and stay
  in touch with them. Blog is also a great way to
  build on a solid SEO strategy.

• SOCIAL MEDIA
• (FACEBOOK LINKEDIN TWITTER)
• Social Media, especially Facebook is very popular
  amidst your competitors (established and new
  both). Along with finding your target audience,
  you should also publish relevant content (more
  on this later) on these sites. It will build the
  credibility of your brand.

• YOUTUBE
• You may add videos on youtube stating what are
  payday loans and other queries which are most
  searched in Google Keywords. (More on videos is
  mentioned in further slides.)

• GOOGLE REVIEWS
• Add yourself on Google maps and increase your
  reviews on Google. Ask your previous customers to
  write for you. Google Reviews are valued highly
  by end consumers.

• SEO
• Optimizing your website and blog is vital if you
  wish for your website to appear at the top when a
  target consumer search for payday loans.

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PaidOnline Marketing
RUPEE4U ?

• EMAIL MARKETING
• A rightly timed email with compelling and
  relevant content is what you need to tap into
  your target audience.
• Since, the target consumers you are aiming for
  belongs to employed group, you require a
  sophisticated and yet fun way to communicate with
  them and there cant be anything apt than Email
  Marketing for that. Also, make sure your website
  is mobile friendly. Since about 66 of the emails
  are opened in mobiles.

• PAID SOCIAL MEDIA MARKETING (SMM)
• SMM should definitely be used for Facebook.
  Facebook now allows boosting of individual posts
  along with advertising the whole page. It is
  cheap, reasonable and effective way to enhance
  your reach. And if the filters are applied
  correctly (during the boosting and choosing the
  audience), then you can reach right consumers in
  time.
• Use both of the methods (Boosting Posts and
  Advertising Page) from time to time to enhance
  your reach and visibility. It will also increase
  your Google Ranking.

• GOOGLE ADWORDS or SEM
• SEM involves paying Google to make your advert
  appear in search queries of relevant internet
  users. This can also bring in right, relevant and
  ready-to-be tapped customers to you.

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• REVIEWS REFERRALS Will Do Wonders For You

• !

• Give Away Discounts To Your Existing Consumers if
  Possible To Refer You and Brining In New
  Consumers.
• Referrals and Reviews are what builds most
  credibility in the finance world.
• Its Money Talk, It gets difficult otherwise to
  Trust!
• (Both for you and the consumers.)

RUPEE4U ?
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Some Usable Gems of Marketing Tips
RUPEE4U ?
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RUPEE4U ?

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• Use Content which is adjacent to but not directly
  related to your industry. Such Contents are more
  engaging.

• CONTENT
• For Example Do you want to gift your sister
  Apples iwatch but dont have enough money to?

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RUPEE4U ?

• 2

• Campaigns are a great way to maintain consistency
  and keep engagement with your audience. Use Them!

• CAMPAIGNS
• For Example A campaign running under the banner
  of The Non-Judgemental Loan

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RUPEE4U ?

• 3

• Make People Connect With your Video. Take example
  from their lives.

• VIDEOS
• For Example, in one video you may talk about a
  student completing his/her education with the
  help of RUPEE4U short-term loans.
• Similarly, you can pick up on peoples gifting,
  real estate, and other needs.

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RUPEE4U ?

• BECAUSE
• ITS THE COMBINATION OF DIGITAL AND PAPER WHICH
  WILL TAKE YOU OFF!
• TELL THE SAME STORY OTHERS TELL, DIFFERENTLY.

• RUPEE4U ?

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THANK YOU.
RUPEE4U ?
All The Best!