An Insight into Shopping Mall Promotions

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ADC DEMOS Australia Demonstration Company
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AN INSIGHT INTO SHOPPING MALL PROMOTIONS
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What is the Importance of Shopping Mall Promotion

• Shopping centre promotions are the best way
  marketers can reach out to their target
  customers. Merchandising companies can address a
  wider target group because of the high footfall
  present in the shopping malls. The customers in
  the shopping malls are in a mood to spend a lot
  and have high disposable incomes. Hence, they
  would react openly to the on-site product
  demonstrations. Shopping mall promotions can
  include live marketing events that help in
  creating awareness of a brand effectively. Live
  marketing events are considered to be memorable
  experiences that prove to be a welcome change for
  the visitors who would remember your brand in a
  fond way.

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Pros of Shopping mall Promotions

• Effectively Reaching Out to the Target Market
  Shopping malls are a place frequented by
  consumers who have high disposable incomes. Hence
  this is an ideal place to promote products or
  services.
• The Advantage of Impulsive Buying The ambiance
  of a shopping complex induces impulsive buying in
  the consumers which is enhanced further by
  take-home samples that are given during a product
  launch.
• Enticing Offers The lucrative deals and
  discounts offered to the consumers for sales
  promotions at the malls drive more sales of
  products and foster brand recognition in a more
  positive way.

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How the Consumers Benefit from the Shopping Mall
Promotions?

• The Benefit in Savings During product promotion
  in the malls, exciting deals, discounts, rebates
  or refunds are given on the products by various
  merchandising companies creating the perception
  of saving money for the consumers.
• Better Quality By lowering the product price or
  by providing small package sizes of products, the
  sales promotions in the malls relax the budget
  constraints of the buyers urging them to buy
  better quality products within their budget.
• The Benefit of Convenience Sales promotions in
  the malls can enhance the efficiency in shopping
  by lowering the search costs. Adverting
  frequently bought products with a slight change
  in price would remind the consumers that they
  need the product or they require to stock-up the
  product.

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About Australia Demonstration Company

• The Australia Demonstration Company has a team of
  adept professionals who are dedicated for
  executing the requirements of the clients across
  retail and grocery. They offer an array of
  services for effectively promoting their clients
  products and services in the supermarket chains
  and the leading stores. The services they offer
  in creating brand awareness and for driving sales
  include ADC demos, direct marketing,
  merchandising, in-store demonstrations, food
  sampling and spruiking.

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