Australian Demonstration Company-Promotional Tactics

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ADC DEMOS Australia Demonstration Company
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Australian Demonstration Company-Promotional
Tactics
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About ADC Demos

• One of top Australias leading in-store
  demonstration specialists, ADC, specializes in
  promoting the products made in Australia. ADC
  started its journey in 2000 and since then, it is
  growing, expanding its business from a team of 3
  demonstrators to a group of 90 people.
• Highly trained and dedicated staff, creative
  solutions, and usage of the latest technology
  make ADC different from other companies. The
  service provided by ADC is highly responsive and
  reliable. Punctual, organized, and well-trained
  employees form the ADC team.
• EMINENT PROMOTIONAL TECHNIQUES PROVIDED BY ADC
  INCLUDES
• In-Store demonstrations
• Shopping Centre Promotions
• Merchandising
• Spruiking
• Food sampling and Demonstrations

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Product Demonstration

• Product demonstration is a method of fostering
  the product to its prospective buyers. This
  tactic can be utilized for new products or
  updated versions of older products. The main
  motive is to attract new customers and retain
  existing ones. These demonstrations make people
  aware of the product features and distinctive
  attributes that could help the customers to
  evaluate the product.
• BENEFITS OF PRODUCT DEMONSTRATION
• Helpful in promoting the brand by improving the
  image of the brand.
• Helpful in boosting the sale.
• Helpful in getting a better insight into the
  customer.
• Delivers a sense of ownership to the customer.
• Helpful in combating the apprehensions of the
  customer.

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Merchandising

• Once the prospective customer is in ones store,
  all the tactics adopted by the seller to promote
  and sell the product to the buyer is known as
  merchandising. In merchandising the products are
  available in the store itself.
• The main motive is to foster the customer to buy
  the product by presenting the product in a
  favourable light. The strategies used by
  merchandising companies include samples and
  giveaways, well-stocked shelves, in-store ads
  featuring the merchandise, spotlighting the
  promotional items, etc.
• BENEFITS OF MERCHANDISING-
• It helps in increasing the sale number.
• It helps in providing real-time opportunities to
  the product, thus improving customer loyalty.
• It helps in attaining faster stock turnover.

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Shopping Centre Promotions

• A live marketing event done in the shopping mall
  targeting the crowd available in the mall is
  known as shopping center promotion. It is easy to
  draw the attention of the customers and foster
  them to buy the product in shopping center
  promotion because the people available are in the
  shopping mood. People available in malls
  generally have high disposable income.
• BENEFITS OF SHOPPING CENTER PROMOTION-
• Helpful in targeting a wide audience.
• Easy to attract and convince the customer to buy
  the product.
• Helpful in managing periods of low sales.

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Thank YOU