NASCAR 2004 AFTER ACTION REPORT

1
Samples of publicity done at the military
installations in San Antonio, Texas for the
April 26, 2006 event.
Fulfilment /After Action Report Military Family
Appreciation Night
Report compiled by Mr John Franklin HQ AETC
Services [phone]
2
(No Transcript)
3
(No Transcript)
4
(No Transcript)
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
(No Transcript)
10
(No Transcript)
11
Missions Baseball After Action Report
Randolph AFB TX
12
Missions Baseball
Overview

• Our Sponsors
• Executive Summary
• Publicity
• Comments

13
Missions Baseball
Thank You to our GREAT Sponsor
14
Missions Baseball

• Executive Summary
• Service Population for Randolph AFB
• 10,000 active duty 5,800 civilians 47,000
  retirees
• Sponsors Name Exposure
• Public address announcement at BX, Bxtra were
  seen heard by a possible 24,500 customers in a
  week
• Sound bits recorded and played every 20 minutes
  in the BX BXtra throughout the day
• Base Paper
• Distribution 12,000 copies X 2 articles for
  24,000 total times sponsors name seen
• Commanders Access Channel
• Information provided to Wing Public Affairs for
  inclusion on channel 21
• Services Weekly Newsletter
• Sent out by Marketing Director through email to
  450 newsletter members

15
Missions Baseball
You ask yourself, what else can Marketing do to
support this program. Well what about public
announcementsthats right! Above is a sample of
the announcement the BX records for us which are
played at the BX every 20 minutes during all
hours of operation!
16
Missions Baseball
Base Paper
Wingspread article Sent to Wingspread Distribution
of 12,000 copies
17
Missions Baseball
Base Paper
Wingspread article 21 Apr edition Distribution
of 12,000 copies Sponsors listed!
18
Missions Baseball
Base Paper
Wingspread article about Game Distribution
of 12,000 copies Sponsors listed!
19
Missions Baseball
Information used on the Commanders Access
Channel during our Missions Baseball promotion
20
Missions Baseball
Information used on the Marketing Weekly
Newsletter sent out by email to 450 Team Randolph
members during our Missions Baseball promotion
21
Mission Baseball
Summary

• Our partnership made it possible for a combined
  media of thousands of impressions for this event
• Your sponsorship makes our events the best
  possible for Team Randolph and their families to
  enjoy
• We Thank You for your continued support and
  look forward to working with you in the future!