social media

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Social Media

• Websites and other online means of communication
  that are used by large groups of people to share
  information and to develop social and
  professional contact. Social media use web based
  technologies like Smartphone, tablet, and
  computer etc. if you want to create highly
  interactive platforms through which individual,
  community and organizations can share their
  pre-made content or posts online.
• Social media differ from paper-based or
  traditional electronic media such as TV broadcast
  in many ways include quality, frequency,
  usability, immediacy, and permanence. Social
  media operate in a dialogic transmission system.
  This is in contrast to traditional media which
  operate in one source to many receivers for e.g.
  news paper which is delivered to many
  subscribers. Some of the popular social media
  websites are Facebook, WhatsApp, Instagram,
  Twitter, LinkedIn, Google, YouTube, Snap chat,
  and We Chat and etc.

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Types of Social Media

• Facebook
• LinkedIn
• Google
• YouTube
• Micro blogging
• Tumblr
• Blogging
• WordPress
• Blogger

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Facebook

• Facebook obviously goes without saying. As of
  December 31, 2015, 1.04 billion active daily
  users, 934 million of whom access the platform
  from a mobile device. Facebooks presence simply
  cant be ignored, as much as we might want to at
  times.

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LinkedIn

• It is designed specifically for the business
  community. The goal of the site (and the spirit
  behind it) is to allow users to create an online
  network of people they know and trust
  professionally.

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Google

• Google gets a bad rap sometimes, which is
  unfortunate because it has some pretty great
  features that other social media platforms simply
  havent caught up with (although theyre trying
  pretty hard). When it first opened, there was an
  influx of the techs-types and so Google got a
  reputation for being only for tech nerds. While
  at first this may have been true, today the user
  base is as varied as Facebooks or
  Twitters. This article on Android Central gives
  a nice overview of the platform.

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YouTube

• As with Facebook under the Social Networking
  category, its safe to say YouTube owns this
  space. It has 1.3 billion users who watch almost
  5 billion videos per day. They watch 900 million
  hours of video every single month.

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Micro blogging

• Micro blogging platforms allow users to share
  content and information in short, little blurbs.
  Generally, youre limited to a small amount of
  characters. There are several Twitter-like
  micro-blogging sites out there, but they tend to
  be most popular in Asia so I wont go into detail
  about them.

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Twitter

• Twitter is one of the more well-known micro
  blogging platforms out there and is famous for
  its 140-character limit for each post (tweet). It
  moves incredibly quickly one of the benefits to
  this is that, as a user, you can post far more
  frequently on Twitter than you can on other
  social media sites without appearing spammy.

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Tumblr

• The user base for Tumblr is quite young. It also
  has the reputation for having a significant
  amount of adult or NSFW (not safe for work)
  content, and has found itself mired in several
  other controversies. Similar to Twitter, it has a
  reblog feature thats akin to the retweet,
  allowing you easily share other peoples content
  and others to share yours.

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Blogging

• I am a strong proponent of blogging and have
  been doing it in one form another since I was
  about 16 years old. I make strong efforts to post
  a new blog weekly.Blogs are written content or
  video content (sometimes referred to as vlogging)
  that others can read, view, comment and share.

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WordPress

• By far one of the most recognizable blogging
  platforms on the Internet. WordPress is a very
  powerful platform, completely customizable, and
  you can easily build your entire website on it (I
  have).

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Blogger

• This is Googles answer to providing a blogging
  platform. If youre comfortable with other Google
  apps, products, and services, you should have no
  problem setting up and navigating Blogger.
• Content by digging it. I love this site its
  often where I go when Im in need of inspiration
  or information.

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Benefits of social media

• Gain valuable customer insights
• Increased Brand Awareness
• More Inbound Traffic
• Run targeted ads with real-time results
• Generate higher converting leads
• Improved Brand Loyalty
• Find out what your competitors are doing
• More Brand Authority
• Share content faster and easier
• Geotarget content
• Build relationships

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1. Gain valuable customer insights
Social media generates a huge amount of data
about your customers in real time Customer
satisfaction and brand loyalty both play a part
in making your business more authoritative, but
it all comes down to communication. When
consumers see your company posting on social
media, especially replying to customers and
posting original content, it makes you appear
more credible. Through daily active engagement
and social listening, you can gather relevant
customer data and use that information to make
smarter business decisions.
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2. Increased Brand Awareness
When you have a presence on social media, you
make it easier for your customers to find and
connect with you. It is one of the most
cost-efficient digital marketing methods used to
syndicate content and increase your business
visibility. Implementing a social media strategy
will greatly increase your brand recognition
since you will be engaging with a broad audience
of consumers. And by connecting with your
customers on social, youre more likely to
increase customer retention and brand loyalty.
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3. More Inbound Traffic
One of the biggest benefits of social media for
business is using it to increase your website
traffic. Inbound marketing is an approach focused
on attracting customers through content and
interactions that are relevant and helpful not
interruptive. With inbound marketing, potential
customers find you through channels like blogs,
search engines, and social media unlike
outbound marketing, which fights for their
attention. By creating content designed to
address the problems and needs of your ideal
customers, inbound marketing attracts qualified
prospects and builds trust and credibility for
your business.
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4. Run targeted ads with real-time results
Social ads are an inexpensive way to promote your
business and distribute content. They also offer
powerful targeting options so that you can reach
the right audience. For example, if you run an ad
campaign on LinkedIn, you can segment by things
like location, company, job title, gender, and
agethe list goes on. If youre running a
Facebook ad, you can target based on location,
demographics, interests, behaviors, and
connections. You can track and measure the
performance of your social ads in real time.
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5. Generate higher converting leads
Social media increases sales and customer
retention through regular interaction and timely
customer service. In the 2015 Sales Best
Practices Study from research institute MHI
Global, world-class companies rated social media
as the most effective way to identify key
decision makers and new business opportunities.
In the State of Social Selling in 2015, nearly 75
percent of companies that engaged in selling on
social media reported an increase in sales in 12
months.
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6. Improved Brand Loyalty
Without social media, your inbound traffic is
limited to people already familiar with your
brand and individuals searching for keywords you
currently rank for. Every social media profile
you add is another path leading back to your
site, and every piece of content you syndicate on
those profiles is another opportunity for a new
visitor. The more quality content you syndicate
on social media, the more inbound traffic youll
generate, and more traffic means more leads and
more conversions.
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7. Find out what your competitors are doing
With social media monitoring you can gain key
information about your competitors. This kind of
Intel will allow you to make strategic business
decisions to stay ahead of them. For example, you
can create search streams in Hootsuite to monitor
industry keywords and mentions of your
competitors names and products. Based on your
search results, you can improve your business to
offer product enhancements, service, or content
that they may be missing.
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8. More Brand Authority
According to Hubspot, 84 of marketers found as
little as six hours of effort per week was enough
to generate increased traffic. Six hours is not a
significant investment for a channel as large as
social media. If you can lend just one hour a day
to developing your content and syndication
strategy, you could start seeing the results of
your efforts. Even paid advertising through
Facebook and Twitter is relatively cheap
(depending on your goals, of course). Start small
and youll never have to worry about going over
budgetonce you get a better feel for what to
expect, you can increase your budget and increase
your conversions correspondingly.
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9. Share content faster and easier
In the past, marketers faced the challenge of
ensuring their content reached customers in the
shortest possible time. With the help of social
media, specifically when it comes to sharing
content about your business or for content
duration, all you need to do is share it on your
brands social network accounts.
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10. Geotarget content
Geo-targeting is an effective way to send your
message out to a specific audience based on their
location. Social networks like Facebook and
Twitter have tools that allow you to communicate
the right kind of content to your audience. For
example, in Hootsuite you can target Twitter
messages to followers in specific countries, or
send messages from Facebook and LinkedIn company
pages to specific groups based on geographical
and demographic parameters.
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11. Build relationships
Social media isnt about blasting your companys
sales pitch on social, its a two-way channel
where you have the opportunity to enrich
relationships with your customers. For example,
social media allows tourism brands to create
dialogue with travellers, therefore creating
relationships with customers before, during, and
after they have booked a trip with the company.
This kind of social media dialogue between brands
and customers is something traditional
advertising cannot achieve.
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Law of Social Media
1. Law of Listening 2. Law of Focus 3. Law of
Quality 4. Law of Patience 5. Law of
Compounding 6. Law of Influence 7. Law of
Value 8.Attachment 9.Accessibility 10.
Reciprocity
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1. Law of Listening
If you want to succeed in social media and
content marketing then more listen what they want
and less talk. Read what people like to dos and
donts and then write the content what they want
search online queries and then write on them.
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2. Law of Focus
Focus on the relationship with the people who
were already in the brand and then to build
dilute relation with the people as your best
audience.
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3. Law of Quality
Whatever you write in your article or content
consider that it must be liked by your audience.
Quality is very important in your article which
is different from branding but similar and
simpler then there articles.
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4. Law of Patience
In Social Media Marketing you cannot be
successful overnight because this will give you
exposure to a large and very relevant audience
and this could bring interest in your offering.
But it just not about influencing - you have to
be nice and patient. Always accept comments and
suggestions otherwise it shows that you do not
care otherwise some other brand will take benefit
from that.
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5. Law of Compounding
If you publish some amazing then your online
audience will share it in their own audience on
Facebook, Twitter, LinkedIn and their own blogs
and more but for that you have give your Quality
time to your article for that audience may take
interest.
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6. Law of Influence
If you want your content shared by influencers
then you should expect to share theirs too. Spend
time in searching the online influencer in your
market who have Quality audience and are likely
to interest in your product, services and
business. Your goal is to reach their audiences,
which should form part of your long-term strategy.
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7. Law of Value
Concentrate not on promotion but on improving the
value of whatever youre offering. Take the time
to identify these people who will pay dividends
especially if you can build high-quality
relationships with them, so they end up saying
great things about your product or service.
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8.Attachment
You cannot ignore your audience online.
Relationships building are most important in
social media marketing. So, to succeed you always
have to acknowledge your audience who reaches out
to you.
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9.Accessibility
Dont publish your content and then disappear. Be
available to your audience. That means you need
to consistently publish content and participate
in conversations. Followers online can be fickle
and they wont hesitate to replace you if you
disappear for weeks or months.
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10. Reciprocity
You cant expect others to share your content and
talk about you if you dont do the same for them.
So, a portion of the time you spend on social
media should be focused on sharing and talking
about content published by others.
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Conclusion
The longer you wait, the more you have to lose.
Social media marketing, when done right, can lead
to more customers, more traffic, and more
conversions, and its here to stay.