Instant Assignment Help Sample Assignment 2

1
International Marketing of Apple Inc.
Assignment 2
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MEANING OF STRATEGIC BRAND MANAGEMENT

• It is the technique by the means of which an
  effective planning and functioning in relation to
  the brand of business enterprise is being made.
• This can be performed by organization by
  complying with all kinds of planned approaches.

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STAGES OF STRATEGIC BRAND MANAGEMENT
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BRAND SALIENCE OF APPLE INC

• It has been developed by business enterprise with
  the use of advance technology in their product.
• It proves beneficial in showcasing the features
  in their product.

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BRAND PERFORMANCE AND BRAND IMAGERY OF APPLE INC.

• Brand performance has been developed by Apple
  Inc on the basis of these points
• Reliability of product
• Durability, and serviceability
• Style and design
• Price

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Contd

• Brand imaginary has been created by the means of
  following points
• Value creation process
• Selling the product at high prices

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CONSUMER REACTIONS OF APPLE INC

• Consumers judgment of Apple Inc product has been
  categorizes into these sections
• Quality
• Credibility
• Consideration
• Superiority

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Contd

• Consumer feeling has been created by Apple Inc by
  the means of
• Innovative feature of their product and services.
• New technical innovation in the field of iPhone
  category.

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CONSUMER BRAND RESONANCE OF APPLE INC

• High base for its loyal customer
• Consumer relation to its brand as lifelong

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REFERENCES
Kotabe, M. and Helsen, K. 2011. Global Marketing
Management. 5th ed. John Wiley Sons (Asia) Pte
Ltd. Daniels, J. D. and Radebaugh, L. H., 2006.
International Business Environments and
Operations. Addison Wesley. Cadogan, J. W.,
2012. International marketing, strategic
orientations and business success Reflections on
the path ahead. International Marketing Review.
29(4). pp. 340348. Wang, X. and Yang, Z., 2008.
A meta-analysis of effect sizes in international
marketing experiments. International Marketing
Review. 25(3). pp. 276291. Keller's Brand
Equity Model. 2014. Online. Available through
lthttp//www.mindtools.com/pages/article/keller-bra
nd-equity-model.htmgt. Accessed On 4 April 2014.
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