Link building techniques 2016

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Best Link Building Techniques of 2016
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Overview of Todays Presentation

• Purpose of Link Building
• Google Suggest Keyword Tool
• Link Building Process
• Competitor Analysis
• Social Hit list
• Tools
• Financial Modeling

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Purpose of Link Building
Generate enough links rank on top of your target
keywords without imposing web site at risk.


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Developing Web site is the Key factor for
Building Links

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Automated Content Plan From Analytics

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Forward To Your Writers
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Vary Anchor Text
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Select Landing Pages Not Keywords

• Undertake Keyword research
• Assign keywords to landing pages
• Prime concern pages by sum of keywords search
  volume
• Across all keywords there must be Vary anchor
  text
• Combine brand variation for good measure

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Keyword tool Google Suggest
autotrader Auto trader cars Cars Auto trader Used
cars Used cars for sale uk Cars for sale Click
here for used cars Click here for used cars Cars
for sale uk
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Process of Link Building
Competitor Analysis
Search Google
Shortlist sites
QA process
Place Links
Content production
Pitch stories
Story ideas
QA process
Promote links
Track links
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The News Method
Monday News Brainstorm
Shortlist Target Site
Press Release

Blog Post
Social
Syndicate
Rewrite
Publish
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Competitor Analysis
Use searchmetrics to find most shared content
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Twitition.com
Your Optimized Press Release
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Competitor Analysis

• Use Open Site Explorer for link data too

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Creating Social Hitlist

• All infographic sites
• All industry blogs
• All sites of that have posted a corresponding
  infographic in the past
• search
• search by image
• E-mail personally 100 websites

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Infographic
Create
Seed Socially
Paid Social Campaign
Pay for Coverage?
Email Industry Sites
Email Infographic Sites
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TOOLS
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Integration

• Opt for professional developers to build reliable
  tools

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Link Monitoring
Moz Metrics
Page Rank
Target URL
Link Crawler
Anchor Text
Indexed
Count External Link
Bad Words
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Financial Modeling

• How much is a link worth? Always remember Time is
  Money.

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hreflang
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• Thank YouVisit www.allydigitalmedia.com

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