Newest Kink – Digital Marketing 2016

1
Newest Kink Digital Marketing 2016 

• The modern marketer is an experimenter, a lover
  of data, a content creator, a justifier of ROI.

2
The Power of Video  
Your customers aren't in it to be engaged, they
are looking to be entertained. Mathew Sweezey
The domination of video is still at the top of
the trending chart. Studies suggest that the
content shown in videos  has a higher engagement
rate than plain content. Video helps in
engagement through storyline, visuals and sound.
Marketers have come to a conclusion that video is
a great way of getting peoples attention. 2016
brings a boom in video marketing and analytics.
It is a great time to start video production if
one hasnt yet.
3
Encore Mobile
Mobile is not the future, it is the now. Meet
your customers in the environment of their
choice, not where its convenient for you.
Cyndie Shaffstall, Spider Trainers
Over the years, especially in 2015 mobile devices
generated the highest number of traffic. Since
mobile is the most convenient and most used
device which is easily available to people,
digital marketing companies must cater to the
needs of this section of audience for lead
generation and revenues. Googles Mobilegeddon
update which states that mobile has outrun the
desktop, favors mobile-friendly websites. Thus,
optimization of sites for mobile devices have
been forced upon site owners. A mobile device has
become a mans best friend. This is a real wake
up call for marketers to build a robustrous
marketing plan.
4
Content Marketing and Brand Storytelling  
Content is the reason search began in the first
place. Lee Odden (CEO of Top Rank Online
Marketing)
Social Media encourages users to share what they
are doing that very second. Unfortunately, few
years down the line live streaming has become
very popular. Sites like periscope allows people
to capture and share moments of their life.
Instagram and snapchat have already reached the
crowning level. Thus, at the moment updates have
dominated scheduling of posts sharing the love of
million of users all around the world for such
content. Blogging on social media is the next big
thing for digital companies in 2016 since content
helps users find the information that they were
looking for. There will also be a rise in long
form content since people have become more
internet savvy. Marketers have to come up with a
great brand story telling ideas since people
nowadays enjoy this new form of gaining
information.
5
Unraveling Social Media 
Marketing is no longer about the stuff that you
make, but about the stories you tell Seth
Godin
Successful digital marketing companies in social
media function more like entertainment company
publishers, or party planners than as traditional
advertisers. Users try to rank posts and blogs
on result pages. But this year it will not be
necessary. Marketers now use social media to gain
more visibility in search engines. When a brand
is searched for the social media profiles should
be shown on the top of the search engine result
page. This will further help in better ranking,
visibility and reputation of the  brand.
6
Institutions that once had to go through media
to deliver information are now themselves media.
- Andrew Nachiso
Social sites like Pinterest and Facebook have
brought in Buy Now features which helps in
increasing conversions and also to reach target
audiences. Users can now buy a product without
having to leave the application. More social
platforms will adapt to such a technique by the
end of 2016 making a users buying experience very
user friendly. Since there is a lot more
competition amongst advertisers online it is more
than difficult to increase visibility on search
engines and social media, making the advertising
costs to soar in 2016. From now on digital and
content marketers need to have social media
skills like copywriting, understanding of
audience, budget management, stakeholder
management, customer service and community
management. In 2016 brands dont need social
media teams they need bright content marketers
who understand the complexity of each social
media platform.
7
SmartTelevision
The play button is becoming the most compelling
call-to-action on the web. Andrew Angus
Marketers should now take advantage of users
owning chromecast, apple television and smart
television. Unlike cable networks, internet
connected streaming services are able to
geo-target, advertising messages and interest
target. Providers such as Netflix, Stan and so on
offer targeted and affordable advertising to
brands. This will surge the online market in 2016.
8
Downfall of keywords
Related terms, high semantic density and
relevance of the text are much more important
than keywords. Moz Analyst
Since the increase in mobile users over the years
a new challenge has arisen for marketers
Optimization of voice search. Users use different
search terms while typing and speaking so all
these terms need to be added to the keyword list
for better ranking.
9
On page SEO stays on the top
 Google only loves you when everyone else loves
you first. Wendy Piersal
Link building was taken off the chart specially
after the penguin updated that affected a lot of
websites last year. But links are one of  the
most important factors for ranking a site. Since
links are used by search engines for ranking they
will always be effective. As long as the anchor
text is optimized and the links are relevant and
contextual there should not be a problem with the
site getting noticed. Preparing for these trends
will increase visibility and brand awareness.
Lets see what 2016 brings to us, one thing is for
certain the digital world will continue to grow,
invent, and astound marketers globally.
10
GET IN TOUCH WITH US
Dreamworth Solutions, 2nd Floor, Ansec
Building , Tank Road, Shanti
Nagar, Near to Bajaj
Service Center, Vishrantwadi, Pune - 411 015  
(91) 20 6520 7774
sales_at_dreamworth.in http www.dreamworth.in