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We are sneered at by the French scoffed at by the Germans, and made to salivate every time we walk into our local Indian restaurant. Therefore, it is somewhat galling that we insist on judging the quality of our very best restaurants by a French benchmark Michelin Star awards. I know you will be well aware of Michelin Stars, although, like me, you may be a little unsure about precisely how they get awarded. You're probably also familiar with the Michelin Guide. At any rate you will have heard of it even if you haven't, in fact, read a copy of it.
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though, true to say that marketers today generally take a more enlightened approach to marketing. And this demands an orientation that is much more customer focused. Content marketing is uncompromisingly customer focused. The emphasis is on communicating with your customers and this communication is manifestly not aimed at directly selling your goods and services to your customers. The aim of content marketing is to build customer loyalty.
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Building customer loyalty was the aim behind the first Michelin guide. In the days when the Michelin Guide found its first readers, the term content marketing had not been coined. That phrase, it is suggested by some, dates from a meeting of the American Society of Newspaper Editors in 1996. Content always was king, at any rate good content always was, and always will be king. And for that reason it is the customer who rules. Content, however, is not just text, it is also images. We live in visual age, and we have been living in it long before social media platforms like YouTube and Interest. Commercial television and cinema have provided outlets for marketers' and advertisers' creativity for decades.
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Robert looked at me with a bit of a scowl. "Wheatmeal mean?" I laughed. "Robert, that's a crock. Listen, I'm not saying your visioning and affirmations aren't useful, and maybe very effective, but what do you do with information that suggests something contrary? Just blowing it off does not seem spiritually valid." He shrugged as Danny and Nathaniel both jumped into the conversations with their theories. Before long the three had once again spun up the dialogue. It was as if my question could simply not be entertained. Before long I had checked out of their debate as my own ruminations Manifestation Miracle Review captured my attention. What does my experience tell me? That there is power in our dreams and desires. That every thought, conscious or not, is a prayer of its kind. That through some strange magic the world will conform to our perceptions, whether in fact or by interpretation. Especially I have seen the value of feedback from reality. If there is a mismatch between my vision and life as it manifests, there is something amiss within me.