Simple Sales Tactic To Create A Better Revenue Stream

1
Simple Sales Tactic To Create A Better Revenue
Stream
Whether it be an online or offline business,
creating a revenue stream to increase customer
lifetime value is a goal for every small
business. So whats a funnel?  Its a breadcrumb
trail where each breadcrumb gets bigger and
bigger as the customer purchase more and more.
www.cynthiakocialski.com
2
Simple Sales Tactic To Create A Better Revenue
Stream
How do you do this? Create a series of products
or services that increase in price. Customers
enter the funnel at the top and this is where the
least expensive products are found.  At the
bottom of the funnel are the most expensive
products.
www.cynthiakocialski.com
3
Simple Sales Tactic To Create A Better Revenue
Stream
You want to move your customer from the smaller
purchases to the larger ones. With each purchase,
the customer gains more trust and becomes more
comfortable with your business which makes it
easier for the customer to purchase larger value
items. This will increase the customer lifetime
value.
www.cynthiakocialski.com
4
Simple Sales Tactic To Create A Better Revenue
Stream
Top consultants and experts are masters at this
funnel. They may offer a free seminar or give a
free speech. But as Ive said before, one should
always get something in return for free or a
discount although not monetary. A free event is
an opportunity to collect names and email
addresses.
www.cynthiakocialski.com
5
Simple Sales Tactic To Create A Better Revenue
Stream
Heres a couple of tips on free. If your aim is
to be world class, provide free what your average
competitor is charging for. Another tip is to
consider changing the wording of a free
consultation to perspective client interview.
People equate free consultation with just
another way of saying sales call. Whereas an
interview gives them the impression you are going
to be discussing their issues and problems.
www.cynthiakocialski.com
6
Simple Sales Tactic To Create A Better Revenue
Stream
What comes after the freebie? If you have a book,
it could be getting this customer to purchase it
for less than 25. Next, it could be purchasing
an online training course or perhaps a CD set for
100. From there, the customer might move onto a
2-day workshop for 500 or a 50 per month
membership site. This may be followed by private
consulting work.
www.cynthiakocialski.com
7
Simple Sales Tactic To Create A Better Revenue
Stream
Heres the lesson. Its okay to have similar
products at the top of the funnel. For example,
its common for someone to have authored a book,
created an audio, or even made a DVD all with
exactly the same information, just in different
formats. However, once the customer goes to the
next level, the follow-on products need to be
complementary or more in-depth than the previous
ones.
www.cynthiakocialski.com
8
Share your PASSION and KNOWLEDGE with world.
Get published on Start-Up Entrepreneurs Blog
www.cynthiakocialski.com