[pervert] Inc.

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pervert Inc.

• The T-shirt Company That Thinks Dirty and Gives
  It To You Just The Way you Like it.

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Mission Statement

• The Means to Reaching our Highest Peaks

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• Pervert Inc. T-shirt Companys Mission is to
  bring you the ultimate t-shirt experience! Our
  t-shirts will support, supply, and sustain the
  feeling of constant attention, as the wearer of
  the shirt enjoys maximum flexibility with product
  features, and receives a t-shirt that is so
  uniquely personal, that it gives it to you just
  the way you like it. Our job is to leave you
  satisfied and confident, as you receive utmost
  product satisfaction. Stylish, in your face fun
  is what you receive when you purchase a Pervert
  Inc. T- shirt! We are Pervert Inc The t-shirt
  company that gives it to you just the way you
  like it.

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Company/Product Description

• Pervert Inc. is the new age t-shirt company that
  brings in your face mottos to the fashion market
  place.
• Our standard goes beyond that of the average
  funny shirt saying and reaches out to an
  audience that understands perverted humor.
• Our sayings are not intended to offend anyone,
  and frankly, if you are not a pervert, we are
  sure you might not even notice or understand our
  mottos, and that is what sets us apart from other
  t-shirt companies.

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• These shirts are designed especially for
  perverted humor. Pervert T-shirts are very
  individual, giving self-satisfaction to each
  customer. With ultimate design flexibility,
  Pervert Inc. will be sure to give it to you just
  the way you like it!

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S.W.O.T. Analysis
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STRENGTHS

• The fashion market place is currently very
  stable, making it easy to become a new entrant.
  
• Our T-shirts sell themselves. They are walking
  advertisements, and scream for constant
  attention, attracting a lot of potential sales
  and spreading a word of mouth style of
  advertisement.
• Low costs for operating and maintaining our
  website.
• Integrated Marketing Styles
• Already faithful customers (Students of
  University of Maine at Fort Kent)

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STRENGTHS

• We subscribe to google. com, msn.com, and
  yahoo.com in order to bring up our search engine
  address when people search for Perverted
  T-shirts clothing- apparel- ect. This will
  really put our name out for the public to see,
  and allow for great advertising efforts.
• Link to the O Costigans home page for split
  marketing efforts, and attraction from fashion
  conscious Canadian customers.

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STRENGTHS

• Highly innovative and creative ideas behind shirt
  designs.
• The ability for customers to customize any of
  our shirts options offers ultimate customer
  satisfaction.
• Affordable apparel
• Friendly Service
• Easy to access web-site.
• Personal experience offered to each customer that
  purchases a Pervert t-shirt sets us apart from
  others.

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WEAKNESSES

• The owners of Pervert Inc. have a lack of real
  life business experience in this aspect, only
  educational ideals and hours of class related
  business practices.
• Northern Maine is not the ideal location to
  launch a new age t-shirt company, it is in the
  North Eastern part of the United States, but is
  in a state with low- fashion savvy buyers.

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WEAKNESSES

• Mass production of products will be hard to
  master because our rate of production is very
  low, due to the fact that we do not own a place
  to make shirts, or the machines to do so, so we
  have to use a middle man which is less cost
  effective, and more time consuming.
• We dont have an 800 number for calls outside of
  the area regarding customer service, so our
  customers will have to pay long distance to get a
  hold of us.

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OPPORTUNITIES

• Google.com
• Msn.com
• Yahoo.com
• OCostigans.com

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OPPORTUNITIES

• Free Advertising on OCostigans webpage
• Very large chance that items become popular, and
  sales skyrocket.
• Word of mouth strategy
• Shirts sell themselves as soon as anyone sees
  them they know that it is a pervert shirt.

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OPPORTUNITIES

• Because we are based on the North Eastern coast,
  we have a larger chance of selling to customers
  on the East coast, and they dominate their
  portion of regional sales in the United States.
• Sales to students at the University of Maine at
  Fort Kent may be very high, allowing for great
  word of mouth advertising styles, as well as many
  walking advertisements around campus.

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OPPORTUNITIES

• We have tried to post our websites link on all
  of our competitors homepages, and have signed
  many guest books in order to put our name
  directly into the main stream of perverted humor
  t-shirt buyers.

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THREATS

• Larger firms that have past experience with
  marketing practices and business in general.
• Production cancellation if there is ever a
  problem with our t-shirt maker.
• Low Income and capital if site does not get
  responded to like we anticipate.

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THREATS

• Web site could start up, and only run for a few
  fiscal periods if creators University studies
  become a problem.
• No direct communication with on-line buyers, only
  with e-mail and postings on our web-site.
• Some of the material on our shirts may be seen as
  crude or offensive to certain types of non-
  customers, lowering sales or giving us a bad word
  of mouth advertising strategy.

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Strategic Planning and General FocusMOA

• Demand Analysis

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Profitability Potential

• It is estimated for 2005 that around 54 of
  industry revenue is derived from in-store related
  sales, 22 is due to advertising, 28 is due to
  website sales
• http//www.statistics.gov)

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Current Market Stability

• The three-monthly growth in retail sales volumes
  in September was the lowest since May this year
  while the annual growth is the lowest since the
  beginning of 1996.
• http//www.shop.org/learn/stats_vm_popular.asp

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Current Market Stability

• The volume of retail sales in the three months
  July to September 2005 was 0.4 higher than in
  the previous three months. This follows growth of
  0.9 in the three months to August and compares
  with growth of 0.9 at the same time in 2004.
• http//www.shop.org/learn/stats_vm_popular.asp

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Current Market Stability

• Analysis of monthly figures shows that the total
  sales volume increased by 0.7 per cent between
  August and September, following growth of 0.2 per
  cent in August and a decrease of 0.5 per cent in
  July. There was positive growth in all sectors
  except for non-store retailing which showed a
  decrease of 3.1 per cent, the lowest growth since
  May 2005. The total volume of sales in September
  was 0.7 per cent higher than in September 2004.
  This was the lowest since January 1996.
• http//www.shop.org/learn/stats_vm_popular.asp

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August- September 0.7
August Growth 0.2
Decrease until July -0.5
July- September growth 0.7
(Broken down into months, for the year of 2004
into 2005)
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Current Market Stability

• For the three months to September the value of
  retail sales was 0.2 per cent higher than in the
  same period a year earlier, lower than Junes
  record of 0.3 per cent, the lowest growth since
  comparable records began. Average weekly sales in
  September were 4.6 billion, 0.1 per cent lower
  than a year ago. The largest fall in sales values
  over the year were household goods stores and
  department stores at 6.2 per cent and 2.7 per
  cent respectively.
• The market is prime at the time, and ready to
  enter. ( ISIB World Sample Report)

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Annual Growth Rate/Decline Percentages for The
Clothing Retail Industry 2003, 2004, 2005.
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Segment Analysis

• Demographic Trends and Characteristics

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Segment Analysis

• Defining who our customers are
• Research by the MPAA has indicated the following
  for on-line apparel sales in 2004.
• 27 of e-t-shirt buyers classify themselves as
  frequent buyers and account for 82 of all
  profits.
• 60 of web site visitors are either frequent or
  occasional spenders

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Segment Analysis

• 19 of online t-shirt sales are from persons aged
  16-35 years
• 12-24 year olds account for 30 of actual
  customers who receive shirts.
• Men ages 20-50 control over 67 of the Perverted
  Fashion Marketplace.
• Women ages 25-35 dominate their portion of the
  Perverted Fashion Marketplace.
• Consumers 35-55 year old account for 40 of the
  total sales on-line

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Segment Analysis

• 40 of frequent website purchases tend to be aged
  from age 20- 28
• 51of teenagers indicate that they are frequent
  on-line shoppers, compared to 24 per cent of
  adults
• Single adults continue to buy more frequently
  on-line than married adults.
• Adults who attended college purchase retail
  products on-line more often than those who are
  not college educated

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Segment Analysis

• Males usually order more funny fashion apparel
  then Women on-line.
• On a per capita basis, in the United States in
  2004, the average person browses the web to buy a
  retail product 5.3 times a year. The Caucasian
  population frequents retail website around 9.9
  times a year (and accounts for 17 of all
  transactions).
• The African American population frequents retail
  website 7.8 times a year (11of total
  transactions) and the Asian population attends
  8.1 times a year, on average, and accounts for
  47 of all profits. The Hispanic population also
  has an influence 13 of all transactions, while
  any other genera of people listed in other
  occupied 12 of the total transactions.
• http//www.cenus.gov/mrts/www/data/html/nsal04.htm
  l

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Caucasian 0.17
African American 0.11
Asian 0.47
Hispanic 0.13
Other 0.12
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Segment Analysis

• We have derived that in order to reach our target
  market that we will use banner ads during the
  time of high frequency purchases, when men and
  women between the ages 20-50 are on-line.
• We plan on having these advertisements flash at
  times in the morning and in the evening when our
  target market is actively interacting on the net.
  These advertisements will be created and
  implemented after 4 fiscal periods, (from
  November to March), so we have enough primary and
  secondary data to effectively market our company,
  and retain higher profits to increase capital and
  higher production rates, to attain more customers
  and spread our perverted fashion all around the
  United States.

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Segment AnalysisGeographic Location
Far West 22.8
South East 18.7
Mid East 17.2
Great Lakes 14.9
South West 11.8
Plains 5.9
New England 5.1
Rocky Mtns. 3.6
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Geographic Location

• The industry is broadly distributed according to
  population, although there is a slightly higher
  concentration in the Far West and South East
  regions, which have a concentration of some of
  the largest cities, and a greater propensity to
  spread fashion trends. Some of the cities in
  these regions also have a close association with
  the direct fashion industry, which puts a higher
  demand for fashion in the regions with higher
  percentages.
• http//www.cenus.gov/mrts/www/data/html/nsal04.htm
  l

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Integrated Sales 43.0 On-line sales only
20.0 In store sales only 32.0 Direct
Personal Sales 5.0
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Industry Concentration

• The level of concentration is high.
• In 2005, the top four players are estimated to
  control over 40 of the fashion marketplace and
  over 50 per cent of total industry revenue.
• Although the Asian population dominates on-line
  sales typically, for perverted humour however,
  the Caucasian population in the United States
  dominates all sales. http//www.cenus.gov/mrts/www
  /data/html/nsal04.html

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Industry Concentration

• The concentration level increased since 2002,
  with a number of the major operators purchasing a
  number of small and large operators. In 2003, the
  concentration level increased with J- C Pennys
  introduction of a funny fashion line. This way,
  funny fashion was in sight of the everyday
  shopper, as an affordable option. With the
  influence of the stores like Hot Topic, Zumiez,
  and Spencers, and with the help of J.C. Pennies,
  the funny fashion industry gave a 21 share of
  industry revenue and it expressed a desire to
  eventually control around 30 of the fashion
  industry. But in comparison to funny fashion,
  which controls 21 of the market, basic t-

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Industry Concentration

• Shirt apparel, (like items sold at Wal-Mart,
  Target, K-Mart ECT.) Control 36 of the
  market revenue, and high end t-shirts (like
  shirts from Gap, Abercrombie and Fitch, American
  Eagle, Ect.) Control 43 of total market shares.

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Supply Analysis
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Competitive Advantage

• Our t-shirts are direct advertisements,
  basically, constantly selling themselves. Our job
  as marketers is to put the product into the
  market, and it will be self sufficient we believe
  from that point forward.
• Small and personal website compared to larger
  websites.
• Easy to find, and perfect domain name to attract
  potential business.

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Predicted Industry Forecasts

• Industry changes occur seasonally, with high
  sales during the winter and summer. For
  Pervertshirts.com, we predict a high rate of
  orders during the fall as well, due to school
  shopping, especially from our fellow University
  students

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Segmentation and Targeting

• Our market will be segmented into demographic,
  geographic and psychographic groups. (As listed
  before in Segment Analysis.) The market we are
  aiming towards is in the age range of 18-50, with
  high predicted sales in the North Eastern and
  Western Coasts of the United States

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More.

• To our target market of men and women ranging
  from 20-30 years old. Our main focus is to sell
  our products to college students and others in
  that common age range, either on-line or person
  to person at the University of Maine at Fort Kent
  and the surrounding area. Our typical purchaser
  is someone who spends a lot of time on-line, and
  in some way is interested in perverted humor, in
  the fact that they are searching specifically for
  perverted clothing when they reach our website.

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Differentiation

• The utmost principle behind our product
  differentiation is that our product is a walking
  advertisement. Each t-shirt is clearly labeled
  with the website address, and the name Pervert
  rings bells and sells itself. Our creative mottos
  also set us apart from others, as does the
  customization efforts on our website. We are the
  t-shirt company that thinks dirty, and gives it
  to you just the way you like it.

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Positioning

• Our t-shirts will be positioned in the market as
  affordable, funny fashion. We will be putting our
  t-shirts into the marketplace as a unique,
  Individual experience for each shirt wearer.
• Our shirts will be positioned against any other
  type of funny fashion shirt on-line. Off line how
  ever, we do not have a brick and mortar
  establishment to work from, and will be doing
  only person to person sales.

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Objectives Current Company Goals

• Non Financial Goals

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• Begin first fiscal period
• Attain a customer base
• Build Brand Equity
• Elicit a direct response
• Increase Market Share
• Achieve Branding goals
• Improve Database

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• Achieve Customer Relationship Management goals by
  the means of customer satisfaction, attainability
  of high frequency purchases, and satisfactory
  customer retention rates.
• Improve Supply chain Management, including
  enhancing member coordination and optimizing
  inventory levels.
• Bulk inventory, adding new apparel and acquiring
  a larger customer base.

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• Expand from Business to Customer sales to
  Business to Business sales by expanding our
  market, and selling our apparel to top-end stores
  like Hot Topic, Zumiez, and other Skate
  Boarding/Snow boarding retailers.

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Financial Goals

• Increase Sales Revenue between fiscal periods,
  and increase capital.
• Earn a profitable Capital for first fiscal year
  and continue on to the next.
• Reduce Costs ( Including original merchandise
  costs overall as well as distribution and
  promotion expenses)

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• Attempt by 2008-2009 to sponsor events like the
  Winter and Summer X-games, Gravity Games, Vans
  Triple Cross, and other highly exposed events
  such as concert venues, placing our products into
  the direct hands of our target market, increasing
  sales and expanding to a larger, more profitable
  market.

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E- Marketing Strategies

• Product Pervertshirts.com.
• Rather then trying to sell each individual shirt
  as our product, we are selling the idea of our
  website and Pervert Inc. to the public, where
  they can come and find the individual products
  within out database.

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Pricing We will be using a Dynamic Pricing
strategy.

• We will offer different price levels for
  different customer situations through our
  customization options on our t-shirts. Basically,
  each shirt style has a different price, and then
  depending on how you would like to customize your
  shirt from that point on, the price will
  fluctuate. But, price fluctuation if very rare,
  and will only happen if the customer goes above
  and beyond the required standard of what we have
  already designed for our silk screens. (Below
  shows price fluctuations between styles of shirts
  offered. Our prices are rated on shirt style,
  rather then shirt motto.)

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Shirt Prices

• Shirt Styles
• Regular Tee 22.00
• Womans Tee 22.00
• Long Sleeve 25.00
• Baseball 25.00
• Tank Top 20.00

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Distribution www.pervertshirts.com

• Direct Marketing

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• The internet will be our main distribution
  system. With the help of the internet, and our
  webpage, we can gather all provided information
  about our customers, and then distribute the
  products to them promptly after.
• Our website is www.pervertshirts.com, and from
  this our customers can order from us, reach us,
  or post messages to us. They can also look at our
  links, and enjoy spending time on our website.
• When an order is placed on our website, multiple
  shipping options arise with bids from U.P.S.
  U.S.P.S, and Fed-Ex to compete for the fastest
  shipping date at the lowest price range.
• It is our guarantee to have your product to you
  within two weeks (Fourteen days) after you order
  has been placed.

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Communication Mix (Integrated Marketing Styles)

• The way our marketing efforts interact with our
  customers

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• Our goal for maintaining in the public eye is
  simple our goal is to stay where they will see
  us. This will allow us to communicate to our
  customers even just by walking past them.
• Our t-shirts are walking advertisements
  themselves, and basically scream out the name
  Pervert all over them. The help of our good
  domain name plays in well here, when people think
  about our shirts now, they will think of pervert
  shirts, hence, pervertshirts.com.

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• We will contact newspapers, flyers, and
  newsletters to allow us to put ads in their
  publications etc. We are going to be wearing our
  own shirts in highly trafficked public areas such
  as bars, restaurants and around campus during
  busy hours. This way people can see the fits,
  colors and sayings that are available.
• We will link our website and advertisements to
  the schools website so that prospective students
  and customers can see what not only our school
  has to offer but what the student body is up to
  as well.

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• We are being interviewed by the writer of Tiger
  Talk to publish an article about the company in
  her next publication, which is available to every
  student who enters U.M.F.Ks Bengals Lair.
• We also hope to get our company popular through
  the word of mouth tactic. We want customers to
  talk about the product and be a part of the
  experience.
• Later on, we will use banner ads during the time
  of high frequency purchases.

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About Banner Ads

• These advertisements will be created and
  implemented after 4 fiscal periods, (from
  November to March), so we have enough primary and
  secondary data to effectively market our company,
  and retain higher profits to increase capital and
  higher production rates, to attain more customers
  and spread our perverted fashion all around the
  United States.

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Customer Relationship Management

• Our customer relationship management will consist
  of a variety of tactics to keep our customers
  happy and coming back for more

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• We can ensure their satisfaction by offering some
  of the most unique clothing in Fort Kent which
  will benefit our local students and by making all
  the shirts online affordable, so that our
  national consumers can benefit from great prices
  as well. We will also be offering a variety of
  different types of shirts, so that consumers can
  design their own shirt and pick the style and
  colors they want it in. We are also extremely
  accessible and very friendly we will be working
  one on one with the customers as much as possible
  so that we can be a part of the excitement and
  progress.

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More.

• In order to decipher what our customers really
  want and what theyre willing to pay for their
  things weve decided to gather information
  through random student surveys, e-mails and also
  by purchasing cookies from our Google.com,
  Yahoo.com and MSN.com affiliations. This will
  allow us to see who comes and who goes and help
  us make our company and our products even better.

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Metrics

• By March of 2005, we will have enough primary
  data collected to start an advertising campaign
  for banner ads and other types of advertising to
  effectively reach an audience larger then the one
  we are already selling to.

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• Within our first two fiscal periods we will have
  made enough profit to completely sustain our
  orders and make profit enough to not have to
  reduce profits to order apparel. We should make
  at least 325.00 to cover ordering expenses per
  ordering period.

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For the Internal Perspective

• By the end of our first fiscal year, we would
  like to implement better supply chain management
  tactics, and see if we can possibly set up our
  own silkscreen station and make our own t-shirts.

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For the Customer Perspective

• By the end of our first fiscal year, we hope to
  have attained reasonable customer buying
  patterns. This will give us product value
  perceptions and can optimize customer value

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For the Learning Perspective

• Pervert Inc. in and of itself is a learning
  experience. Every thing that Christina Brusig and
  Nichole Jandreau know about business will happen
  now. Experience will soon be everything.

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For the Financial Perspective

• We plan on making sales at least break even every
  quarter even if this means we bring in no profit.
  Profit is our goal, and our intention is to be
  able to bring in a small profit, but one that
  will boom over time

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Implementation Plan

• Our website launch will be December 1st, 2005.
• This is the date when the public will first get
  to view and order from our website.
• Sales at the University will also start at this
  time.
• From December until March, we will be conducting
  our first primary analysis of the company in
  order to increase advertising and net income.
• Banner ads will be made at this time

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• More promotional efforts will be made at this
  time.
• When ending our first fiscal year, we would like
  to attain a reasonable market share in comparison
  to our competitors, and bring in a profit large
  enough to support our college life style.
• From this point on, we will decide if
  pervertshirts.com will stay in operation, and at
  this point we will also decide how to expand our
  business to increase profit and marketing
  knowledge.

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Budget
Predicted Revenue from Sales
Sales.. 684.00
Less Sales Returns
Less Sales Discounts
Net Sales 684.00
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Cost of Merchandise Sold 325.00
Gross Profit 359.00

Operating Expenses

Silk Screening Expense 60.00
Transportation Expense 80.00
Domain name Expense 12.00
Google, MSN, Yahoo 65.00
Credit Card Monthly Fee 35.00
Shipping Charges 12.00
Misc. Expenses 40.00
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• Total Operating Expenses 304.00
• Net Income 55.00

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T-shirt Prices vs. Order Prices
Amount Ordered Price Sold At If all sell Profit Made Cost of Order
6 22.00 132.00 60.00 72.00
6 25.00 150 72.00 78.00
6 25.00 150.00 72.00 78.00
6 22.00 132.00 60.00 72.00
6 20.00 120.00 60.00 60.00

Total 30 Total 684.00 Total 359.00 Total 360.00

Discount 35.00
Total 325.00
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Evaluation

• All customer on-line tracking will be done on our
  website, as we have information to anything
  looked at, entered, purchased, e-mailed, closed,
  browsed through, ect. on our website. This will
  be the means behind the technology supporting our
  information gathering tactics.

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• We will always constantly be doing customer
  service calls, e-mails, and for local residences,
  frequent visits to make sure their shirts are up
  to premium satisfaction.
• Our goal is to keep our customers happy, it is
  the ideal that our company is based around. We
  will do anything and everything for wonderful
  customer benefits and overall product approval.

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• Financially, we will be keeping Accounting
  records to indicate sales and business
  transactions.
• We will also be using Jason Boucher, and Simple
  Computers 101 to help up with Business situations
  and help us monitor our website, for proper
  upkeep and to keep is as up to date as possible.

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We are pervert inc. Come check us out at our
temporary websitewww.ocostigan.com/pervertshi
rts/catalog.htm