design

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design
(its about more than just making pretty pages)
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form follows function
design

• use the elements of design to make the message
  accessible to reader
• not to decorate the page!

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good design
design

• is extension of organizing process
• brings order out of chaos
• is clear thinking made visual

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elements of design
design

• contrast
• make different elements look different
• repetition
• repeat visual elements to create uniformity
• alignment
• visually connect every element on the page
• proximity
• group relate elements close together

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elements of design
design

• c
• r
• a
• p

heres an easy way to remember!
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proximity
design

• purpose to organize
• group related elements in visual units
• create white space on the page

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proximity
design

• purpose to organize
• group related elements in visual units
• create white space on the page

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alignment
design

• purpose unify and organize
• create visual tie between elements
• give the eye a path to follow

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alignment
design

• purpose unify and organize
• create visual tie between elements
• give the eye a path to follow

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repetition
design

• purpose unify and add visual interest
• be consistent

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contrast
design

• distinguish different elements
• create visual priorities
• to be effective, make it strong!

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contrast
design

• distinguish different elements
• create visual priorities
• to be effective, make it strong!

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5 ways to create contrast
design

• value

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5 ways to create contrast
design

• value
• weight

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5 ways to create contrast
design

• value
• weight
• form

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5 ways to create contrast
design

• value
• weight
• form
• texture

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5 ways to create contrast
design
apple a

• value
• weight
• form
• texture
• scale

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