Beating Goliath

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Beating Goliath
Wally Bock April 7, 2006
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Objective

• To help you leave the room with an idea of how to
  compete successfully against giant competition.

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Program Outline

• Some Things We Know
• Know Thy Enemy
• Davids Strategy
• Judo Strategy
• Captain Jacks Strategy
• Elephant Hunt Strategy

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Some Things We Know

• Goliath gets beat every day
• Long term profitability comes from perceived
  value in the target market.
  
• Long term competitive advantage comes from
  meaningful difference that cant be copied.
  
• Good strategy begins by analyzing the current
  situation and applying basic principles.

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Who is this guy?
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What are this guys strengths and weaknesses?
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What About You?

• What are your strengths?
• Build on strength
• Make weakness irrelevant

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Four Strategies

• David Strategy
• Judo Strategy
• Captain Jacks Strategy
• Elephant Hunt Strategy

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• The magic is in the mix

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Davids Strategy

• How can you position your strength against
  Goliaths weakness?

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Judo Strategy

• How can you use Goliath to make more money?

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Captain Jacks Strategy

• What ground can you fight on that gives you the
  advantage?

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Elephant Hunt Strategy

• Who can you take on the hunt with you?

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• The magic is in the mix

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Conclusion

• The most important thing we know
• Know Your Enemy
• Davids Strategy
• Judo Strategy
• Captain Jacks Strategy
• Elephant Hunt Strategy
• The Magic is in the Mix

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SUPPORT SITE

• http//www.bockinfo.com/060716nammbg.htm

OTHER SUPPORT

• wally_at_threestarleadership.com
• 336-510-8846
• Beating Goliath Forms Packet