Social Media Marketing Strategy 2015

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Social Media Marketing Strategy 2015
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What Is Social Media ?
Did you know the average person spends 4 years
looking down at their cell phone over a lifetime?
To be honest, Im somewhat surprised its not
even more (but I suspect this number to
increase). As I glanced around my family room on
Christmas evening I noticed every one of my
family members scrolling through their social
feeds, excluding my nephew hes 6 months old,
but oddly always gravitates towards the iPhone
(although its typically just an attempt to eat
it).
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Here Are Social Media Marketing Plan For 2015
1 Build a Community Rather Than a Number of
Followers
Have you ever looked through the people you
follow on Twitter or Pinterest? You probably see
about .05 of things they tweet or pin. Im
grabbing this metric out of thin air, but since
everyone whos anyone is on social media, even if
you are posting regularly your followers are
probably not very engaged with your brand. The
number of people following you can only take you
so far.
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Here Are Social Media Marketing Plan For 2015
2 Create Powerful Social Media Movements Across
all Social Channels
If you want your audience to stay engaged, you
need to be engaging. One great way to do this is
to create social campaigns that run across all
your social platforms. The important thing to
note here is that anyone can run a contest or
create a social campaign, so you need to make
yours stand out by adding a charitable,
inspirational, or emotional component.
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Here Are Social Media Marketing Plan For 2015
3 Experiment with Facebook Advertisements
If you want to compete on Facebook today its
pretty clear that you need to put some green
bills on the table. Gone are the days when you
could just post updates to your companys wall
and pray for likes. With that said costs can be
easily controlled as there are several unique
targeting methods giving you options to find your
niche audience and not waste money on the
click-happy internet addicts irrelevant to your
business.
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Here Are Social Media Marketing Plan For 2015
4 Host or Participate in Twitter Chats
Why would I want to go online to chat to a bunch
of strangers? What respected business person
would actually take time out of their day to
participate in one of these cult-like chats?
These were the initial thoughts which ran through
by head when introduced to the concept of Twitter
chats. My view drastically changed when
WordStream founder, Larry Kim, raved about
PPCChat, encouraging me and my colleagues to
participate as frequently as possible.
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Here Are Social Media Marketing Plan For 2015
5 Suck Up to Influencers

• Make a thorough list of influencers and organize
  them into a spreadsheet with columns linking to
  each of their social profiles.
• Favorite, like, comment, and re-share their
  content Dont favorite/like everything they post
  thats too obvious. You need to play somewhat
  hard to get to show that your likes are genuine
  rather than spammy. Try to like and favorite a
  few times per week and comment when you have
  something educational and valuable to say.
• Tweet at them This strategy works very well
  especially when asking industry related
  questions. Theyll be flattered that you thought
  of them and consider them to be a valuable
  resource. WordStreams Erin Sagin did this for an
  article and received responses to almost everyone
  she contacted to help with her WordStream blog
  post.
• Use the same hashtags This way when theyre
  reviewing their hashtag feeds theyll see your
  content, which will hopefully spark their
  interest.

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Here Are Social Media Marketing Plan For 2015

• 6 Share Trending Content

• Look for viral videos on YouTube of hilarious
  children, adorable animals, and inspirational
  moments and re-share with your own unique spin.
• Scan the news for the highest covered media
  stories and add a unique perspective keeping
  relevant to your brand.
• Follow use trending hashtags to add your voice
  to the larger conversations happening on social
  media. For example on Twitter you can see
  Trends.

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Contact us
TECHNO INFONET
FF-107, Abhishree Adroit, Nr. Swaminarayan
Mandir, Mansi Circle, Vastrapur, Ahmedabad -
380015 Gujarat, India.
91 79 40307527
sales_at_technoinfonet.com
www.technoinfonet.com