Innovation @ Axel Springer

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Innovation _at_ Axel Springer
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Innovation_at_AS Where It Slots Into The Value Chain
Electronic Media Division
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Strategic Product Development
Size
RD Development
Growth Investment
Early-stageInvestment
Open Innovation
Business Stage
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Axel Springer Plug and Play Berlin based
accelerator and bridge to the Silicon Valley
Batch II 7 companies
Batch I 7 companies
Conversions
Pages live on
Earnings
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Overview Axel Springer Plug and Play Accelerator
Key facts
Pan-European start-up accelerator, founded
02/2013. 5050 Joint Venture with Plug and Play
Tech Center Sunnyvale (accelerated 1500
startups). Three-months programme for very young
start-ups in Berlin, individual follow ups in the
Silicon Valley. Substantial programme sequences
assets (25k ), office space, support, coaching,
workshops, networking, access to VCs for
follow-up financing. 2-3 cycles per year, each
ending with a demo day. Planned to do about 20
seed investments (5 share) per year no direct
strategic fit required, but should ideally be
able to use Axel Springers resources as
assets. Proposition acceleration of successful
companies for Axel Springer used as a means to
get exposure to new areas of business and to
foster innovation by collaboration with Axel
Springer brands in an early stage
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IDEAS Building New Business From Scratch
The Iconist
TunedIn
design commerce
2nd screen tv product
Prepaid BILD
mobile distribution
Last Minute Local
Epos
mobile discounts
immersive history app
ShopNow
Room 49
mobile loyalty
digital celebrity property
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Overview Axel Springer IDEAS
Key facts
RD and innovation lab, founded late 2012. Small
core team from inside AS (editorial, design,
business, engineering), variable geometry of
project teams from inside and outside the
company. Proposition serial experimentation,
explore new digital areas of business through
pathfinder products, induce cultural change and
intrapreneurship, establish integrated
processes for digital product development. Reporti
ng directly to the board. All projects must show
close fit with AS activities and be able to
employ existing ecosystem as an unfair
advantage over independent start-ups. Uses
entrepreneurial incentive structures spin-out
projects into companies, give shares to the
management teams, work closely with Plug Play
for mentoring etc.
Idea
Research
Concept
Execution
Business Case
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ME_at_IDEAS Partnering With Individual Entrepreneurs
For New Projects And The Staffing Of Existing
Ventures
www.mediaentrepreneurs.de
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Common Thread An Old Company As A Tool Set For
The New
Location
Know how
Reach
Distribution / POS
Creativity
Salesforce
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