The Arts

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The Arts Economic Prosperity III Study was
generously funded by the David Lucile Packard
Foundation in partnership with the County of
Santa Clara
Arts Council Silicon Valley is a private,
nonprofit organization in partnership with the
California Arts Council, the County of Santa
Clara and the following partners


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"Understanding and acknowledging the incredible
economic impact of the nonprofit arts and
culture, we must always remember their
fundamental value. They foster beauty,
creativity, originality, and vitality. The arts
inspire us, soothe us, provoke us, involve us,
and connect us. But they also create jobs and
contribute to the economy." Robert L. Lynch
President and CEO Americans for the Arts
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Debunking the Myth Oliver Twist
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GOOD NEWS! The Arts are NOT a Black Hole
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The Most Comprehensive National Study of Its Kind

• Economic impact of nonprofit arts organizations
  and their audiences in 2005.
  
• Study provides both local and national data
• 156 Study Regions
• Data collected from 6,080 nonprofit arts
  organizations and 94,478 attendees
  
• Econometric input/output models built by project
  economists for each community

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National Economic Impact ofNonprofit Arts
Culture Industry166.2 Billion Annual
Expenditures
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The Arts Mean Business in Santa Clara County

• Over the last year, Arts Council Silicon Valley
  coordinated local efforts as part of the national
  study
  
• Santa Clara County is 1 of 156 participating
  communities
  
• Local organizational data collected from 75
  nonprofit arts organizations
  
• Audience data collected from 1,300 arts event
  attendees

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75 Participating Arts Groups
San Jose (36 groups) Abhinaya Dance Company of
San JoseAmerican Musical Theatre of San
JoseArts Council Silicon Valley Ballet San Jose
Silicon Valley Children's Discovery Museum of
San JoseChildren's Musical Theater San Jose
Choral Project CinequestSan Jose Film
FestivalCity Lights Theatre Company of San Jose
Firebird Youth Chinese Orchestra Gilbert
Sullivan Society Guitars Not Guns Institute of
Sino-American Studies Kaisahan of San Jose Dance
Co. Lyric Theatre
San Jose Continued Moon Festival of the Silicon
Valley Movimiento de Arte y Cultura Latino Americ
ana San Jose Institute of Contemporary ArtSan
Jose Jewish Film FestivalSan Jose Multicultural
Artists GuildSan Jose Museum of ArtSan Jose
Museum of Quilts TextilesSan Jose Repertory
TheatreSan Jose Wind SymphonySan Jose Youth
Symphony San Jose Chamber OrchestraSan Jose
Buddhist Church Junior Choir Shady Shakespeare
Theatre Company Silicon Valley Ai Yue ChorusSt.
Paul's Creative Arts Project for Youth
San Jose Continued The Tech Museum of Innovation
Symphony Silicon ValleyTeatro Vision de San
Jose WORKS/San Jose Young Audiences of Northern
CaliforniaZero One - The Art and Technology
Network Gilroy/Morgan Hill Art4Service Gavilan
College Theater Arts Theatre Angels Art League
Theaterfun
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75 Participating Arts Groups Cont
Palo Alto, Stanford and Mountain View (17 groups
)Albert L. Schultz Jewish Community
CenterAzahar Dance Foundation California Youth
Symphony Cantor Center for Visual Arts-Stanford
University Community School of Music
ArtsModernbook Gallery Palo Alto First Friday
Artwalk Palo Alto Philharmonic Association
Peninsula Clef HangersPeninsula Symphony of
Northern California Assoc. Peninsula Women's
ChorusPeninsula Youth TheatreQUADRE - The Voice
of Four Horns Schola CantorumStanford
University Dept of MusicTheatreWorks Western
Ballet (Mtn. View Ballet Co. and School)
Other (19 groups)Cantonese Opera Association (
Santa Clara) Chinese Performing Artists of
America (Cupertino) Crystal Children's Choir
(Cupertino) Dance Action deSaisset Museum at
Santa Clara University Euphrat Museum of Art
(Cupertino) Filipino American Association of
Milpitas Foothill Gospel Choir (Los Altos)
Harmonic Chorus Immanuel Lutheran Church
Concert Series (Saratoga) Koko de la Isla
(Sunnyvale)Montalvo Art Center (Saratoga) Nova
Vista Symphony Association (Sunnyvale)Orchard
Valley Ceramic Arts Guild (Sunnyvale)Santa Clara
Chorale (Santa Clara)Soli Deo Gloria Sunnyvale
Singers (Sunnyvale)Triton Museum of Art (Santa
Clara)West Valley Light Opera (Los Gatos)
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32 Anchor Organizations
MACLA Mission Chamber Orchestra Montalvo
Opera San Jose Peninsula Womens Chorus
Peninsula Youth Theatre San Jose Institute for
Contemporary Art San Jose Museum of Art San J
ose Museum of Quilts and Textiles
San Jose Repertory Theatre Shady Shakespeare S
tanford Institute for Diversity in the Arts
Stanford University Music Department
Symphony Silicon Valley Tech Museum of Innovatio
n Triton Museum of Art UNA Film Festival Wes
t Valley Light Opera
Ballet San Jose Bus Barn Stage Company
Cantabile Choral Guild Cantor Arts Center
at Stanford University Childrens Discovery Mus
eum Childrens Musical Theatre San Jose Ch
inese Moon Festival Chinese Performing Artist
s of America City Lights Theater Company Com
munity School of Music Arts
Contemporary Asian Theater Scene
Campbell Heritage Theatre de Saisset Museum at
Santa Clara University Firebird Youth Chinese Or
chestra
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The Nonprofit Arts in Santa Clara Countyare a
166 Million Industry
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Impact of Spending by Nonprofit Arts Organizations
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Impact of Spending by Arts Audiences
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Attendees Spend 21.03 Per Person Per Event
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Out-of-Towners Spend More
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Putting it into Perspective166.5 million is
greater than the gross earnings of the following
2004 worldwide tours COMBINED
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Putting it into Perspective3,903 local
full-time jobs makes the arts a larger employer
than the following Bay Area companies
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Putting it into Perspective2.5 million annual
arts attendance in Santa Clara County is more
than
Twice the proposed annual attendance of Santa C
lara 49er games
The last three years of Sharks home games COMBIN
ED
The last 32 super bowls COMBINED
The annual attendance of Oakland As games
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Nonprofit Arts Culture Industry in Santa Clara
County

• A Formidable Industry
• Attracts Audiences
• Spurs Business Development
• Supports Jobs
• Generates Government Revenue

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So What Can YOU Do With This Study?

• Share it with your Board of Directors
• Incorporate the information in grant
  applications
  
• Inform and educate your audiences
• Use the Arts Economic Prosperity Calculator to
  estimate your own organizations economic impact
  
• Contact elected officials in your area
• Encourage continued support for the arts

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The Arts Mean Business!www.artscouncil.org