World Hybrid & Electric Vehicles

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World Hybrid Electric Vehicles
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Summary
Global H/EV sales to reach 25 million units in
2018 Hybrid and electric vehicle (H/EV) sales
will more than double to 25 million units in
2018. Market advances will be led by micro and
mild hybrids. Micro hybrids are conventional
vehicles equipped with start-stop systems. Mild
hybrids also have regenerative braking, and some
of these come equipped with a small electric
motor that helps start the vehicle but can not
propel it without the aid of an internal
combustion engine. These systems offer
significant fuel savings considering their
relatively low cost, and can lower overall
vehicle emissions. In 2018, micro and mild
hybrids will account for 80 percent of all H/EV
demand, followed by full and plug-in hybrids and
electric vehicles. Western Europe to remain
largest regional market Western Europe was the
first region to adopt micro/mild hybrid vehicles
on a mass scale.
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As a result, it will remain the largest regional
market for micro and mild hybrids and for H/EVs
overall, representing 44 percent of total demand
in 2018. However, micro/mild hybrid sales are
projected to grow faster in other parts of the
world, particularly in North America and the
Asia/Pacific region. Electric vehicle demand in
these regions will exhibit the fastest gains of
any type through 2018, albeit from a very small
current market base. Expansion in China, Japan
to spur Asia/Pacific growth The Asia/Pacific
region, led by China, will represent the fastest
growing market for H/EVs through 2018. Sales
gains will be fueled by an increasing number of
micro/mild hybrids offered for sale in the
country and further narrowing of the price
premium over conventional vehicles.
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In addition, European, Japanese, and US
automakers will continue to open and expand
existing plants in China and partner with
domestic firms to take advantage of government
subsidies for vehicles purchased from locally
based suppliers.  The Asia/Pacific region is also
home to Japan, which will remain the worlds
largest market for full and plug-in hybrids,
representing two-fifths of all demand for those
vehicle types in 2018. The US will continue to
have the worlds highest electric vehicle sales,
accounting for over one-fifth of the global
total. Higher fuel prices, lower cost parts key
to H/EV affordability Increases in overall H/EV
demand will be stimulated by high global fuel
prices and supported by reductions in component
(especially battery) prices as output levels
climb and greater economies of scale are
achieved.
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This will help make H/EVs more affordable to the
average vehicle purchaser, a particularly major
factor in industrializing countries where
privately owned vehicles remain a relative
luxury. Heightened concerns about air pollution
worldwide will also lead to the enactment of
additional regulations and subsidy programs
supporting sales and use of H/EVs, as these
vehicles have the potential to significantly
reduce tailpipe emissions. Light vehicles will
account for over 99 percent of all H/EV sales in
2018. Nevertheless, demand for fuel-efficient
H/EV medium and heavy duty trucks will more than
triple as their price premium over conventional
models shrinks. The technology required to
manufacture H/EVs is more sophisticated than that
for conventional motor vehicles. As a result,
H/EV production is concentrated among a
relatively few large automakers with considerable
research and development resources.
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However, a number of smaller startup companies
have entered the electric vehicle industry, with
Tesla Motors being the most successful to date.
While merger and acquisition activity among
vehicle producers is rare, most OEMs have at
least one H/EV-related cooperative agreement with
another automaker. Study coverage This
Freedonia industry study, World Hybrid Electric
Vehicles, presents historical data (2003, 2008
and 2013) plus forecasts for 2018 and 2023 for
supply and demand, as well as demand by type and
segment, in 6 regions and 17 countries. The study
also assesses key market environment factors,
examines emerging technology, evaluates company
market share data and profiles 44 global
competitors.
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Table Of Content

• INTRODUCTION
• EXECUTIVE SUMMARY
• MARKET ENVIRONMENT
• TECHNOLOGY
• WORLD SUPPLY DEMAND
• NORTH AMERICA
• WESTERN EUROPE
• ASIA/PACIFIC
• OTHER REGIONS
• INDUSTRY STRUCTURE

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• World Hybrid Electric Vehicles

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