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Make Moneywith Alpha Software
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Overview

• Why Alpha Software?
• What is Alpha 5v7?
• Competition
• Product Demo
• Reseller Program
• Q A

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Why Alpha Software?

• At Alpha Software our mission is to build cutting
  edge database software that enables our customers
  to build breakthrough applications and solve
  database management problems rapidly and easily.
• It empowers people who can program, to now build
  complete database applications extremely rapidly,
  and thereby save money!
• It empowers non-programmers, who otherwise would
  have been unable to create database driven web
  solutions, to be able to do so!
• With well over one million units of software
  sold, the company has been successful in making
  customers significantly more productive than they
  would have been with competing products by
  providing them with easy and highly productive
  tools

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What is Alpha 5 v7?

• A cutting edge database software that enables our
  customers to build breakthrough applications and
  solve database management problems rapidly and
  easily.
• In building Alpha Five version 7 we set out to
  empower anyone to build web database applications
  in a fraction of the time taken by code oriented
  alternative solutions.
• For IT managers, database consultants and web
  developers you can build sophisticated web
  database apps in dramatically less time and
  therefore cut costs dramatically.
• For non programming users you are empowered to
  build powerful web database applications yourself
  through point and click programming without
  having to code!

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Alpha Five version 7 has everything in one
package to build desktop and web database apps
rapidly and easily. The applications can use
.dbf tables or any ADO/ODBC compliant Database
such as Cache, MySQL, Oracle, DB2 or MS SQL
ServerDirect drivers are available for Oracle,
MySQL and DB2. A direct driver for Cache is
under consideration
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The reaction of the market to Alpha Five has
been excellent!
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Alpha Five Fast, Flexible, Affordable Small
businesses looking to harness the power of the
Web have been faced with several hurdles, some
financial, others technical. Nowhere is this more
true than with web and e-commerce-based
solutions, which are usually geared toward larger
businesses and lack low-cost customization
options. Solution providers have struggled to
come up with affordable Web-enabled database
products that can meet the individualist nature
of the SMB Market. Solution providers can now
turn that dilemma into opportunity thanks to a
new breed of Web-enabled RAD systems. The key
elements to affordability here are low start-up
costs, reduced educational needs, low
developmental environment costs and easy
deployment.With those factors in mind, the Test
Center set out to find a development environment
that meets the needs of both solution providers
and small businesses. While there are several
products on the market, ranging from Microsoft
Access to FileMaker Pro, Test Center engineers
determined that Alpha Five version 6.0 from Alpha
Software, Burlington, Mass., offers an eclectic
blend of features that speeds development without
limiting options.
By Frank J. Ohlhorst CRNJun. 17, 2005
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(No Transcript)
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COMPETITORS

• Primary
• Microsoft Access
• Filemaker
• Secondary (alternatives)
• PHP Programming
• ASP Programming
• Python Programming
• Perl Programming

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COMPETITION
Comparison Chart Comparison Chart Comparison Chart Comparison Chart
Feature A5v7 Access Filemaker
Internet Web Publishing ? Limited Requires Programming Limited
Action Scripting ? Limited Limited
Full Featured Programming Language ? Limited
Data Validation and Posting without programming ? No No
Mail Merge/E-mail Merge ? No No
Scalability ? Limited MS SQL No
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Worldwide Recognition slide courtesy of MySQL
presentation, Alpha Conference 2004

• Mentions on Google.com (Updated May 2004)
• MySQL 20.3M
• Oracle 13.6M
• Microsoft Access 7.9M
• Alpha Software 5.2M
• Filemaker 1.9M

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Key Differentiators

• Designed to build powerful desktop and web
  database applications rapidly and easily.
• Non-Programmers can now create web database
  applications without having to code.
• Developers can dramatically cut development time
  and save money by creating applications in a
  fraction of the time versus programming in PHP
  and ASP
• Build desktop (LAN) applications in less than 25
  of the time taken by MS Access
• Alpha 5v7 gives companies a great alternative for
  workgroup database applications.

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Ongoing Capability

• Current baseline capability
• Build sophisticated web and desktop applications
• No programming required
• Power, flexibility and ease of use
• Coming soon...
• Full Client Server Version

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Show Me the Product!

• See the Web-Publishing Demonstration
• See the Discover Alpha Tutorial

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Reseller Program

• Three tiers (helps determine leads)
• Platinum
• Gold
• Authorized
• Determined by commitment level
• By sales volume
• By level of training/certification
• By ability to support customers

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Partner Program Features

• Pre-qualified leads, plus inclusion in state
  lookup
• Deal registration for pre-sale discounts and
  protected accounts
• FREE product and market training
• NFR copys for internal and employee use
• Joint promotions w/easy-to-use MDF co-op
• Invitations to annual partner conference
• Sales tools (PowerPoints, press reviews, promo
  templates)

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Reseller Resources

• Reseller Kit
• Pricing
• Training Support schedules
• Market backgrounder
• Demos / Presentations
• Alliance activity networking
• Collateral
• Q A
• Access to password-protected Website

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Checklist

• Reseller Checklist
• Review the Certified Reseller Program
• Complete the application
• Receive notification of approval
• Learn the product
• Start selling and making money!