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Empowers anyone to create desktop and Web database applications Quickly and Easily ' ... Build desktop (LAN) applications in less than 25% of the time taken by ... – PowerPoint PPT presentation

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1
Make Moneywith Alpha Software
2
Overview
  • Why Alpha Software?
  • What is Alpha 5v7?
  • Competition
  • Product Demo
  • Reseller Program
  • Q A

3
Why Alpha Software?
  • At Alpha Software our mission is to build cutting
    edge database software that enables our customers
    to build breakthrough applications and solve
    database management problems rapidly and easily.
  • It empowers people who can program, to now build
    complete database applications extremely rapidly,
    and thereby save money!
  • It empowers non-programmers, who otherwise would
    have been unable to create database driven web
    solutions, to be able to do so!
  • With well over one million units of software
    sold, the company has been successful in making
    customers significantly more productive than they
    would have been with competing products by
    providing them with easy and highly productive
    tools

4
What is Alpha 5 v7?
  • A cutting edge database software that enables our
    customers to build breakthrough applications and
    solve database management problems rapidly and
    easily.
  • In building Alpha Five version 7 we set out to
    empower anyone to build web database applications
    in a fraction of the time taken by code oriented
    alternative solutions.
  • For IT managers, database consultants and web
    developers you can build sophisticated web
    database apps in dramatically less time and
    therefore cut costs dramatically.
  • For non programming users you are empowered to
    build powerful web database applications yourself
    through point and click programming without
    having to code!

5
Alpha Five version 7 has everything in one
package to build desktop and web database apps
rapidly and easily. The applications can use
.dbf tables or any ADO/ODBC compliant Database
such as Cache, MySQL, Oracle, DB2 or MS SQL
ServerDirect drivers are available for Oracle,
MySQL and DB2. A direct driver for Cache is
under consideration
6

The reaction of the market to Alpha Five has
been excellent!
7
Alpha Five Fast, Flexible, Affordable Small
businesses looking to harness the power of the
Web have been faced with several hurdles, some
financial, others technical. Nowhere is this more
true than with web and e-commerce-based
solutions, which are usually geared toward larger
businesses and lack low-cost customization
options. Solution providers have struggled to
come up with affordable Web-enabled database
products that can meet the individualist nature
of the SMB Market. Solution providers can now
turn that dilemma into opportunity thanks to a
new breed of Web-enabled RAD systems. The key
elements to affordability here are low start-up
costs, reduced educational needs, low
developmental environment costs and easy
deployment.With those factors in mind, the Test
Center set out to find a development environment
that meets the needs of both solution providers
and small businesses. While there are several
products on the market, ranging from Microsoft
Access to FileMaker Pro, Test Center engineers
determined that Alpha Five version 6.0 from Alpha
Software, Burlington, Mass., offers an eclectic
blend of features that speeds development without
limiting options.
By Frank J. Ohlhorst CRNJun. 17, 2005
8
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9
COMPETITORS
  • Primary
  • Microsoft Access
  • Filemaker
  • Secondary (alternatives)
  • PHP Programming
  • ASP Programming
  • Python Programming
  • Perl Programming

10
COMPETITION
Comparison Chart Comparison Chart Comparison Chart Comparison Chart
Feature A5v7 Access Filemaker
Internet Web Publishing ? Limited Requires Programming Limited
Action Scripting ? Limited Limited
Full Featured Programming Language ? Limited
Data Validation and Posting without programming ? No No
Mail Merge/E-mail Merge ? No No
Scalability ? Limited MS SQL No
11
Worldwide Recognition slide courtesy of MySQL
presentation, Alpha Conference 2004
  • Mentions on Google.com (Updated May 2004)
  • MySQL 20.3M
  • Oracle 13.6M
  • Microsoft Access 7.9M
  • Alpha Software 5.2M
  • Filemaker 1.9M

12
Key Differentiators
  • Designed to build powerful desktop and web
    database applications rapidly and easily.
  • Non-Programmers can now create web database
    applications without having to code.
  • Developers can dramatically cut development time
    and save money by creating applications in a
    fraction of the time versus programming in PHP
    and ASP
  • Build desktop (LAN) applications in less than 25
    of the time taken by MS Access
  • Alpha 5v7 gives companies a great alternative for
    workgroup database applications.

13
Ongoing Capability
  • Current baseline capability
  • Build sophisticated web and desktop applications
  • No programming required
  • Power, flexibility and ease of use
  • Coming soon...
  • Full Client Server Version

14
Show Me the Product!
  • See the Web-Publishing Demonstration
  • See the Discover Alpha Tutorial

15
Reseller Program
  • Three tiers (helps determine leads)
  • Platinum
  • Gold
  • Authorized
  • Determined by commitment level
  • By sales volume
  • By level of training/certification
  • By ability to support customers

16
Partner Program Features
  • Pre-qualified leads, plus inclusion in state
    lookup
  • Deal registration for pre-sale discounts and
    protected accounts
  • FREE product and market training
  • NFR copys for internal and employee use
  • Joint promotions w/easy-to-use MDF co-op
  • Invitations to annual partner conference
  • Sales tools (PowerPoints, press reviews, promo
    templates)

17
Reseller Resources
  • Reseller Kit
  • Pricing
  • Training Support schedules
  • Market backgrounder
  • Demos / Presentations
  • Alliance activity networking
  • Collateral
  • Q A
  • Access to password-protected Website

18
Checklist
  • Reseller Checklist
  • Review the Certified Reseller Program
  • Complete the application
  • Receive notification of approval
  • Learn the product
  • Start selling and making money!
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