MCIAS

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MCIAS

• Mobile Phone Connection
• Information
• and
• Analysis System

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Market Scenario

• Mobile Phone connections one of fastest growing
  induatry in India
• 80 CAGR growth
• Total subscriber 80 Lacs
• Expected 500 Lacs by 2007
• Becoming a necessity than a Luxury

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Business Scenario

• Very dynamic and fast changing business .
• Lots of Competition . 4 operators at each
  locations .
• Only business where Principal company knows how
  many new customers has been added on a hour to
  hour basis .

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Marketing Scenario

• 3 tier Marketing Network in each City
• Tier1 Distributor/Franchise
• Tier2 Teleshop /Authorised Dealers
• Tier3 Retailers and Freelancers
• Each Franchise manages 150 200 Channel
  Partners of all Kinds .

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Marketing Problems

• Difficult for operator to view detailed market
  statistics as they only have franchise data .
• Performance of channel partners under franchise
  is not monitored online . Only post mortem
  reports are possible
• Online performance of different schemes being run
  cannot be evaluated .

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Commission Problems

• Commission recd by Franchise are off various
  types and is based on lot of criteria .
• Basic Commission
• Quantitative ( No of connection )
• Qualitative ( Credit Card / AT scheme
• Short duration Special Commission
• Fixed Pay outs for Cash counter / Rent

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Activation Problems

• Activation of Sim cards are sometimes rejected
  due to various reasons like CVR or not proper
  documentation or Cheque bounced .
• Difficult to keep a check if online system is not
  present .

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Solution MCIAS

• MCIAS is a complete management software for
  managing a Mobile Phone Connection Selling
  Franchise
• SQL based so can handle any amount of Data .
• Completely customisable so as to intregate data
  recd from operator
• Very reasonably Priced

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MCIAS - Modules

• Connections
• Commission
• Target Setting Monitoring
• Zone / Markets Performances
• Channel Performance Monitoring
• CRM
• Accounts (Optional)

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Connections SIM Cards

• Receives Sim Cards in Lots with predefined
  prefixes
• Saves Lots of time as entry is instantaneous and
  error free
• Issue Sim cards to Sales executives or channel
  partners
• Sim cards can be issued to sales Executives who
  in turn can issue to channel partners . Directly
  Sim cards can be issued to channel Partner .
  Even exchange between channel partners are
  acceptable .

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Connections Sim Cards

• Maintain inventory of Sim cards
• Easily tally physical inventory
• Check all cards issued and not activated with
  aging analysis
• Before issuing cards to Sales Executive or
  channel Partners it can be verified as what is
  currently in there stock and for how many days it
  has been lying with them .
• View complete history of each Sim Card
• View when was card issued ,when was it returned ,
  channel partner name , Which Customer owns it .

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Connections - Applications

• Track all application physical status
• Track not activated application not returned by
  operator
• Helps to get pending applications back from
  operator so they can be activated
• Track application pending for due documents
• Chase channel partners to complete applications
  so that they can be activated
• See history of any application
• ( Completely optional module which can overridden
  if direct activation is preferred )

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Connections - Activations

• Monitor connection Status
• Find out all activated , deactivated ,
  discrepancy or status unknown connections
• Reasons of Discrepancy
• Sort Discrepancy on various reasons , find out
  which channel partner is giving which discrepancy
  
• Discrepancy solved with aging
• Track all discrepancy with no of days pending and
  when solved .Keep historical data to have better
  understanding .

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Commissions

• Commission Rates
• Commission Targets
• Commission Receivables
• Commission Payables

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Commissions - Rate

• Basic Commissions
• Set up basic commission rates which can be used
  over many months . No need to create it again and
  again .
• Fixed Monthly Payouts
• If there are pre fixed payouts to Channel Partner
  of Franchise by operator it can be monitored here
  . Provision for attachment of Targets for fixed
  payouts

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Commission - Targets

• Receivable Targets
• Accepts slabs of commission on target based .
  Flexibilty of setting up time period whether
  monthly , weekly or any no of days
• Payable Targets
• Different types of channel partner are paid
  different commissions slabs based on the nos
  there category of partner
• Special short duration Targets
• During the month schemes are easily tracked here
  to monitor activations during the course of
  scheme . Provsion for Slabs on nos are available

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Commission - Receivables

• Auto calculations of commission due under
  various heads
• Shows in a single view what is due , what is
  received and what is still receivable
• Find exact Discrepancy under different kinds of
  commission
• Auto integration of Commission Recd statement
  from operator if softcopy is available
• Entry of net off is provided for .

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Commission - Payable

• Auto generate Channel Partners Commission
  statement
• Shows To Pay for all activations for which
  commissions are recd .
• Lists activations for which commission are still
  not recd
• Deducts deactivations and net offs .
• Shows commission paid and payable by type of
  commissions .

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Targets Setting Monitoring

• Set up targets for each channel partner based on
  target recd from Operator .
• This can be set against last 3 months average and
  then adjusted as per potential of Channel Partner
  .
• Monitor target on Daily basis on against actual
  activation Data
• See Real time data and take informed Decisions
• Monitor online Sales Executive Performance
  against Targets

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Zone / Market Performances

• Divide each franchise physical area in to small
  zones and then smaller markets under each zone
• Monitor sales in each zone online
• Monitor Markets performances
• See what sells under each zone and markets
• Compare different zones markets with each
  others and average performances across city and
  with competition

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Channel Performance Monitoring

• Real time monitoring of Performance of Channel
  Partner .
• Top 10 performers under each segement or across
  all segements .
• Worst perofrmers or Who will miss targets
• Current month performance with Last Month
  Performance
• Find out for each type of channel Partners or
  even Individual channel Partner how is the
  current performance relates to previous 3 months
  performance during same no of days

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Marketing Views

• Contribution Analysis

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CRM

• Intregated Customer Relationship Management
• Mass email Intregator
• Send a common mail to a selected list of customer
  
• Mail Merge Label Printer
• Easily Merge your customer list with Letter and
  print Labels to send Mailers
• Maintain Better Relations
• Wish them Happy Birthday or Happy diwali . Use of
  CRM is limited by imagination .

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Accounts Optional Module

• Complete Accounts with Inventory
• Easy to Use
• Intregated with MCIAS so as to keep real time
  track of Business
• Special reports for Franchise Business

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Cost Analysis

• Franchise usually employs 3 4 people for back
  office work .
• Computer are present at all franchise
• Usually system are maintained on excel or access
  .

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Cost Analysis

• Average Cost over
• 5 years is
• Rs 2500 /-
• per month.

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About Us

• MCIAS development started in Oct 2001
• It is a joint effort between 2 companies AM
  Mobile Telecom Pvt Ltd and Kraan systems Pvt Ltd
  .
• It has been successfully implemented at Usha
  electronics one of the leading distributors of
  Command Post Paid Connections

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Our Strenghts Creators

• Ajay Laddha
• Telecom engineer
• 7 years in Mobile Phone Business
• Worked as Channel Partners of Command , AT T
  Reliance
• Consultant to Usha Martin for All India
  Distribution of SMART Batteries

• Nirmal Agarwal
• Computer engineer from IIT in 1980
• 14 years in software development
• Runs a highly skilled software company based in
  Kolkatta
• Has developed other products for Medical Industry
  

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Summary of Benefits

• Complete Solution for Franchise Business
• Better utilizations of Manpower
• No Duplicate entries and Auto Reconciliation with
  operator Data
• Target Monitoring in real time baiss
• Erase all commission Hassles
• In Depth Analysis of your Business
• See which channel are most profitable , which
  sales people are most profitable
• All information at your finger Tips
• Make Better Informed Decisions .

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Universal Truth

• More Time
• .
• More Business
• .
• More Profit

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Action Plan Now Onwards

• Call us for a complete Demo
• One of our Local representatives will get in
  touch with you and show you full demo .
• If you wish to have more information we can send
  you a complete feature list with Screen shots

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Contact Us

• Kolkatta
• Kraan Systems Pvt Ltd
• FE 313 , Sector 2 , Salt Lake , Kolkatta
• Ph 3213374 / 321 Fax
  Email
• Delhi
• Webfolks
• A 94 , Sector 31 , Noida , UP
• Ph 445 8070 Email
• Mumbai
• Ebiz Solution
• 616 , Embassy Center , Nariman Point , Mumbai
• Ph 2821998 / 2821920 Email
  ebizsolution_at_sify.com

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• THANK YOU

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