Inspection Stations: The Wave of Our Future

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Inspection Stations The Wave of Our Future
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Child Safety Seat Inspection Station (CSSIS)

• Child Safety Seat Inspection Station (CSSIS) are
  permanent locations where certified child
  passenger safety technicians teach parents and
  caregivers best practices for installing and
  using their childs safety seat

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Child Safety Seat Inspection Stations (CSSIS)

• A brief history of the SKBU CSSIS program

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A Brief History . . . . . . . . .

• May 2002
• SKBU awarded grants to 30 coalitions through a
  competitive grant process
• These grants were to be used to create and
  operate inspection stations
• UAW-GM funding made these grants possible

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A Brief History . . . . . . . . .

• Grants Purpose and Plan
• intended to be used as seed money
• used for seats, staffing, operating and
  administrative costs
• designed as the initial step of a three year
  plan, with reductions in year two and again in
  year three
• awarded with the intention that the CSSIS would
  be self sustaining at the end of the three year
  period

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A Brief History . . . . . . . . .

• June 2002
• Training conference held in Detroit
• All awardees were required to attend
• Sites officially opened in August, 2002

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A Brief History . . . . . . . . .

• Standard signage kit provided to each coalition
• Monthly reporting required
• Minimum hours of operation
• Senior Checker required

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A Brief History . . . . . . . . .

• Many of the 30 coalitions expanded to multiple
  sites some as many as eight

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A Brief History . . . . . . . . .

• CSSIS Advisory Panel was formed
• made up of coalition coordinators, CSSIS
  coordinators, SKBU National staff
• provided a format to brainstorm and gathered
  feedback from field

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A Brief History . . . . . . . . .

• CSSIS Advisory Panel

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A Brief History . . . . . . . . .

• UAW chose not to continue their funding after
  year one, so . . . . . . . . . . . . . . . .
  .

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A Brief History . . . . . . . . .

• Funding was reduced more than originally
  anticipated for the second and third year
• OUCH!!!!!

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A Brief History . . . . . . . . .

• Networking Conferences
• San Antonio in December 2003
• CSSIS shared challenges and successes of the
  first 18 months
• Developed action plan for following year
• St. Louis in April 2005
• Emphasized funding, development and
  self-sufficiency

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Successes

• Permanent location for technicians to stay
  current, recertify and work with other
  technicians
• Provides lead agency with community credibility
• Accessible and consistent community resource
• Total seats checked 97,822
• Total seats awarded 37,059

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Challenges.

• Funding
• UAW funding stopped short
• Administrative functions reduced relative to Safe
  Kids funding
• Unable to become self-sustaining
• Dependable technicians and senior checkers
• Seat storage
• Inclement weather
• Reaching target audience
• Establishing a partnership with Chevrolet
  dealership

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The Wave of Our Future

• Making the Chevrolet Connection!!!

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How are we going to get thereOne step at a
time!!

• Have a Chevrolet representative sit on your local
  or state Coalition Board of Directors, CPS
  Committee or Task Team
• Understand and utilize Levels 1 - 4
• Cultivate a lasting Chevrolet partnership - Start
  a CSSIS!!

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Making the Initial Connection

• Coordinator contacts Wes (West Coast) or Alexis
  (East Coast) with the name(s) and address(es) of
  potential dealership(s)
• Coordinator provides prior dealership history
• Wes or Alexis
• Contacts GM Regional Manager who then identifies
  the dealership contact (2-3 weeks)
• Receives contact name and mails out a packet of
  information with a letter explaining the national
  partnership and the local coalition contact
• Calls the dealership and pitches the program
• Provides the coalition coordinator with contact
  information
• Coalition coordinator contacts the dealership and
  defines the partnership. If the dealer is not
  interested we will move on to the next dealership
  listed

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Level One

• Dealer provides current child passenger safety
  literature in showrooms and service areas.

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Level Two

• Educate Chevrolet dealership sales and service
  staff with a half-day awareness workshop
  conducted by the local Safe Kids coalition.

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Level Three

• Ask The Expert
• A certified technician from your Safe Kids
  network provides instructional information to
  staff, parents and customers at the dealership.
  Incorporate this activity into an existing
  dealership promotion or special initiative.

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Level Four

• Host a Car Seat Check Up Event
• Once the dealership has completed Levels 1-3 and
  has a clear understanding of the Safe Kids
  Worldwide/Chevrolet partnership they are now
  ready to host a car seat check up event with
  their coalition.

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Dealership Ph.D.

• Establish a CSSIS
• Once a coalition, general manager and owner have
  established a seasoned relationship, they may
  choose to implement a CSSIS at the dealership.

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What you need to succeed!!!

• Dealer Liaison is a dealership employee who has
  the working knowledge of a CSSIS and has the
  authority to meet coalition needs to provide a
  successful community program.

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What you can ask for from the dealerships!!

• Standard
• Secure/Provide
• Storage for car seats and equipment
• Indoor accessibility for inclement weather
• A location for a banner, literature and signage
• Awareness training for all dealership staff on
  CPS issues and formally introducing the coalition
  to the dealership staff
• Advertising
• Extras
• Funding for car seats and equipment
• Space for an office
• Dealership involved in 32-hour CPS training
• Additional signage to permanently brand the Safe
  Kids CSSIS
• Advertising through www.gmassetcentral.com

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Strengthening Your Existing Partnership

• Utilize Levels 1 4 to build a lasting
  partnership
• Provide additional educational opportunities
• Request assistance from Wes or Alexis to provide
  additional support

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Giving your partnership a BOOST!!

• Invite a dealer rep. to a board meeting and
  recruit for board membership
• Develop an annual schedule and incorporate
  quarterly car seat check up events with the
  dealer
• Be consistent in reporting back to the dealership
• Understand and respect their business
• Work closely with them on advertising
• Become part of their team and them yours
• Be clear on the expectations of the partnership

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Coordinator

• Builds a strong team of technicians and
  volunteers
• Establish a good working relationship with
  dealership personnel
• Well organized and gets all evaluations in on
  time
• Provides all current materials necessary to run
  CSSIS
• Secures funding
• Advocate
• Spokesperson
• Keeps technicians current
• Effective communication skills

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Technicians

• Stay current and up to date with certification
  and new technology
• Is able to say I dont know to a parent and
  knows where to go to get the information
• Offer hands-on instruction on how to install and
  use the child safety seat in the vehicle properly
• Answer questions parents or caregivers may have
• Complete documentation fully

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Funding

• Draft a realistic budget and proposal
• Develop a presentation to solicit funds
• Identify traditional and non-traditional funding
  sources within your community
• Know your demographics and community
• Never short change yourself
• Always have a back up plan

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CSSIS Tool Kit (Supply List)

• Paperwork
• Educational Materials
• Office Supplies
• Equipment

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Thinking Outside the BOX!!How do we maximize
with limited resources, space and staff!!
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What if the dealership doesnt have the space to
accommodate a CSSIS?
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Investigate who the dealership partners with in
the community!!

• For Example
• YMCA, Girls and Boys Club, United Way, Childrens
  Hospital, etc.

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Streamlining Technology

• Online Scheduling
• Data Collection
• Benefits
• Time efficient
• Multiple agency participation
• Bring services to high risk populations
• Retrieve data easily and quickly

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• Safe Kids Pitts County, NC
• Jennifer King
• Safe Kids Tri Cities, NEAnn King

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CSSIS Benefits for Dealerships

• Opportunity to reach customers
• Positive community relations
• Opportunity to have a Safe Kids event at their
  dealership
• Safe Kids coalitions coordinate and manage the
  event

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CSSIS Benefit to Coalitions

• New partner
• Able to educate the dealership staff to help
  families make educated decisions when purchasing
  a new vehicle
• Learn a new business
• Be creative
• Free advertising
• Facility with indoor access (air conditioning)

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Future Plan

• Establish program partnerships with Chevrolets
  Standard for Excellence program.
• Extend Safe Kids reach into more Chevrolet
  dealerships and dealer communities across the
  country.
• Promote national branding of SKBU child passenger
  safety tools with Chevrolet mark.
• Create more CSSIS at Chevrolet dealership
  locations.
• Recognize and promote Chevrolet dealerships as
  Safe Kids national partner develop continuity.

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Time Line (Proposed)

• We are currently negotiating a new 5 year
  contract with GM/Chevrolet
• Contingent on this new contract, we anticipate
  offering CSSIS specific agreements for a period
  of 6 months (January 1 through June 30)
• November 15, 2005
• Existing Sites (6 month contract with 1 year
  option)
• Pilot Sites (6 month contract)
• December 15, 2005
• All contracts are due to SKW