Diapositiva 1

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MICE MARKET IN MEXICO
Taipei, Taiwan
September 28th, 2007
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• International Trends
• CONTINUED HEALTH IN THE MARKETPLACE
• According to Future Watch Report
• More meetings for corporate and associations
• 18 and 7 increase respectively
• Larger budgets in overall meetings
• 8 and 4 increase.

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• International Trends
• 71 of the clients side planners recognize
  their meetings and conventions as a key factor in
  their strategic organizational and corporate
  growth plan.
• 49 answered that the perception value of their
  meetings increased within the last year.
• 62 predict that this value will keep growing in
  the next 2 or 3 years.

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MICE market size in the world 322,000 Million
Dolars ( 2005)
122,000 M in North America
200, 000 M Outside North America
45,800 M Corporative 66, 500 M
Associations 9.800 M Incentives
Europe 56
US Dept of Commerce ASAE Incentive
Federation
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• Mexicos market size
• In 2005 3.1 million tourist (mexican and
  foreigners), attend a meeting, convention,
  exhibition, incentive travel to any of the
  Countrys destinations.
• Growth projection for the next 10 years
• 5.2 annual ( the world media is 3.1)

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Expenditure The average expenditure in Mexico is
around 966 USD per MICE traveler, making a
strong industry of more than 3,000 million USD
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infraestructure for MICE business

• 57 International Airports 28 National Airports.
• 56 CVBs metropolis, colonial cities, beaches
  and exotic destinations.
• 38 Convention Centers with state-of-the-art
  meeting facilities.
• More than 250,000 rooms in more than 1,200
  Hotels with top-notch meeting facilities.
• Excellent telecommunications
• High standards and quality of services.

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Segments

• THE MICE MARKET IN MEXICO IS DIVIDED AS FOLLOWS
• Conventions, Congresses and Meetings48
• Expositions and Fairs 2
• Incentive Travel 46
• Other 4
• Source SITE Foundation Market Study of
  Incentive Travel in Mexico

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  Qualitative evaluation of the Mexican supply on
each segment
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Mexico Convention Bureau ( MCB) An agency
specialized in promoting Mexico on an
international level as an ideal destination for
meetings, conventions, incentive trips, fairs and
exhibitions Counts with the partnership of 7
association specialized in the MICE business
AMPROFEC, AMEREF, ANDOC, MPI, SITE, HSMAI,
ICCA MCB is a non profit service unit and
database of what Mexico has to offer. It
generates business opportunities and turn them to
the local CVBs and/or the Mexican industry
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Mexico Convention Bureau Service Structure
INFRASTRUCTURE
ATTRACTIONS
STRATEGIC PARTNERS

• Hotels
• Flight Connec.
• Transportation

• Venues
• Food Beverages

• Special Events
• Shopping
• Entertainment

• Museums
• Culture
• Others

• Federal, State and Local Tourism Authorities
• 40 CVBs
• 8 Industry Associations ,ICCA, SITE, MPI,
  ANDOC, AMPROFEC, AMEREF

MEETING PLANNERS AND DMCs AND PCOs
Mexico Convention Bureau

• Experience
• Logistics
• Housing

• Commitment
• Operations
• Results

LEADERSHIP
DESTINATION PERCEPTION
MCB SERVICES

• Federal, State and Local Authorities
• Private Sector
• Other Organizations

• Image

• Promotion
• Advise

• Lobbing
• Liaison between offer and demand

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Mexico Convention Bureau Services

• Promote Mexico as a whole for the MICE Business
  (One stop shop)
• Links with local CVBs, and other actors in the
  comercialization chain
• Leading market intelligence
• Support the negociation of candidacies in
  international markets
• Response in 24 hours for RFPs through RFP on
  line tool

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How does Mexico compete?

•  
• Institutional relationship with the main players
  of the Meeting Industry
• Relationship or influence in the market channels
           
• Business Oriented Decisions
• Market research/understanding-The existing field
  marketing offices in the main generating regions,
  as well as the imput provided by MICE ASSN have
  contributed to generate valuable information
  resources
• Negotiating Power
• Specific Areas of expertise
• Meeting and Incentive Planners have become
  essential part of our partnering work.

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How does Mexico compete?

•  Packaging its products and developing
  experiences
• Ej. Your Best Reward is Mexico
• Betting to professionalize and certify the
  services
• - Strategic Alliances with national and
  international association and international
  certification (CEM 5 / CMP 9/ CMM 1/ CITE )
• Implementing competitivity actions
• Conventions On-line
• 0 VAT for Congresses, Conventions, Market
  Places, and Ehibitions
• Building Statistics Series

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Strategic Alliances

• ICCA International Congress Convention
  Association
• AMPROFEC Mexican Assn of Professional in Trade
• Shows, Exhibitions Conventions
• ANDOC National Assn of Convention Bureaus
• AMEREF Mexican Assn of Convention Centers
• HSMAI Hospitality Sales and Marketing Association
  International
• MPI Meeting Professionals International
• SITE Society of Incentive Travel Executives

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Final Numbers...

• According to ICCA Statistics 2006
• Mexico has the place 27th  in number of
  international meetings ( 81)
• Convene magazines 15th Annual Meetings Market
  Survey of members of the
• Professional Convention Management Association in
  2006, published that
• one-half of respondents (50) reported that they
  were considering holding meetings outside the US.
  
• The international destinations they were most
  likely to consider were
• Canada 48, Mexico 23, United Kingdom 21, other
  Western European
• countries 20, the Caribbean 19, Asia 15.
• According to Corporate Travel and Incentive
  Survey 2007 of Corporate Meeting and
• Incentives
• The most popular destination for incentive
  groups headed outside the
• USA is Mexico (29), followed by the Caribbean

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• Thank you