Membership Chairs' Forum

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Membership Chairs' Forum

• Linda Broussard
• Director, Leadership/
• Member Services

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Introduction

• Forum - ideas for effective recruitment
  retention
• Introductions (Name, Unit and Your Goals for the
  Forum)

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Agenda

• Role of the Membership Chair
• Services from International Headquarters
• Newest Tools
• Whats on the Horizon?
• Strategies
• Brainstorming and Discussion
• Questions and Wrap-Up

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Overview

• Why join SLA and the Unit?
• Quick assimilation

Lapsed
Pros-pect
New
You
Student
Why
WIFM
HQ
How
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Role of the Membership Chair

• Welcome new members
• E-mail, letter, phone call with how to quickly
  get involved
• Inform how to subscribe to discussion list
• Recognize in bulletin, at meetings
• Share info with appropriate officers
• Host new members attending Annual Conference
• Exercise

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Role of the Membership Chair

• Keep members
• E-mail, letter, phone call to members about to be
  or already deactivated
• Why are they not renewing?
• Let them know they will be missed.
• Remind of unemployed member care package.
• Remind of retired member reduced dues.
• Remind them what they will miss.
• On-line renewal option.
• Not available if already deactivated.
• Exercise

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Role of the Membership Chair

• Recruit Members
• Identify and invite peers to join
• Librarians, students, vendors
• WIFM
• Invite
• Visit library schools
• Sources

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Services from International Headquarters

• Membership applications
• Your Virtual Information Portal brochure
• Career Services Online brochure
• Careers in Special Libraries brochure

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Services from International Headquarters

• On-line applications and renewals to which you
  can link
• Expanded Whos Who
• Reports/Labels
• New members 2 x month
• Deactivated members
• Statistics

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Services from International Headquarters

• Special reports
• Full roster sent in August/September in
  electronic format unless requested otherwise
• Full roster upon request
• For special reports, labels, e-mails, use the
  Whos Who online or
• Request reports via online form at
  http//www.sla.org/content/leadership/resource/req
  uests.cfm

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Special Report Requests http//www.sla.org/conten
t/leadership/resource/requests.cfm
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Newest Tools

• Expanded Whos Who
• Must accept licensed agreement
• Printer Friendly
• Export to PDF
• Export to Excel  
• Export to Comma Delimited File
• Use for membership directory, mailing labels,
  e-mails, etc.

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Newest Tools

• On-line membership application
• On-line dues renewal option
• Action incorporate into your website
• Action publicize in bulletins, communications,
  at meetings, etc.

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SLA Mailing List Rental

• SLAs membership database is exclusive and cannot
  be leased or bartered by units
• Refer to SLAs Mailing List Service
• Marketing General International
• Order form on web
• Representative is Candy Brecht,
  cbrecht_at_mgilists.com
• Tel [phone]

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SLA Mailing List Rental

• How is it different?
• Excludes members who do not want to be included
  on mailing list
• Goes to preferred mailing address
• Content is screened
• Mailing labels only
• Nondues revenue for association

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Whats on the Horizon

• Member-Get-a-Member Campaign
• Prize drawings for individuals who submit names
• Aggressive direct mail marketing
• Website specifically for marketing to prospective
  members
• Expanded on-line reports for use of unit officers

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Strategies

• Seek assistance
• Membership is everyones job
• With your webmaster, maintain the website,
  highlight events, programs.
• Integrate your calendar into the overall SLA
  calendar
• Highlight achievements of unit members post
  testimonials of well-known members

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Strategies

• Cincinnati first meeting is membership meeting
  members invite prospects
• Indiana Round Robin resume review recruiting
  graduates and mid-career librarians
• Central PA waive registration fee for first
  meeting

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Strategies (contd.)

• Host event at annual conference to welcome new
  members and orient them to conference
• Develop targeted brochures or web site
• What are YOU doing?

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Strategies (contd.)
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Strategies (contd.)
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Strategies (contd.)
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Strategies (contd.)
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Brainstorming

• _________________________________________________
  __________________________________________________
  __________________________________________________
  __________________________________________________
  __________________________________________________
  __________________________________________________
  __________________________________________________
  _____________________

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Questions
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Summary

• Role defined
• Tools available
• New ideas
• Complete evaluation receive unit trend report

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Where to Get More Information

• Subscribe to Membership Chairs discussion list -
  share ideas amongst your peers
• SLA website
• Mailings from HQ
• Contacts
• Diana Gonzales diana_at_sla.org, 202-939-3671
• Linda Broussard linda_at_sla.org, 202-939-3682