GOstralia

1
Enhancing Internationalisation through Dual
Degrees--A Competitive Advantage
2
Overview

• Terminology
• Degree areas and Combinations
• Macquarie Dual Degree Statistics and Models
• Competitive Advantages
• Marketing
• Future Directions and opportunities

3
Terminology
Dual Degrees Two Degrees at two Institutions
Joint Degrees Single degrees at two or more institutions
Concurrent Degrees (Double) Two degrees at the same institution
4
Degree Areas and Combinations

• Combinations
• UG to UG
• France/Japan
• UG to PG
• Mexico/Chile/Colombia/
• Indonesia
• PG to PG
• France/Germany/Denmark/
• Mexico/Indonesia
• PhD to PhD (Cotutelle)
• Europe
• Others Diploma to Degree/
• PG Certificate/Diploma to Master
• Scholarship

• Areas
• Bachelor of Business
• Bachelor of International Business
• Bachelor of Information Systems
• Graduate Accounting and Commerce Centre(MComm
  Bus/Mkt/AccFin/IST)
• Masters of International Business
• Master of International Relations
• Master of International Communication
• Masters of International

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UG to PG Model 1
Partner
Partner
Partner
Partner
Partner
Partner
Partner
MQ
MQ
Case by case

• 9-10 semester degree
• Standard has final two semesters at PG level
• 7 semesters completed at partner
• 2 semesters GACC MQ
• One semester partner where necessary

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UG to PG Model 2
Partner
Partner
Partner
Partner
Partner
Partner
Partner
Partner
MQ
MQ

• 8-10 semester degree
• 6-8 semesters partner
• 2 semesters GACC

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PG to PG3 Semester Model
Partner
Either institution
MQ

• Merger of two 1-year degrees
• Advanced standing
• Highly compatible degrees
• Inbound and outbound

Partner
Partner
MQ
MQ
MQ
Partner
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PG to PG -- 4 semesters

• 4 semester degree
• 3 semesters partner
• 1 semester MQ
• Inbound
• Thesis requirement

Partner
Partner
MQ
Partner
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PG to PG Models 3 4
Partner
Partner
Partner
MQ
Partner
Partner
MQ
MQ
3 semester home degree 50 advanced standing into
GACC 1 semester to complete GACC Inbound
Total structure dependent on DD
arrangement Normally MIB Compulsory 1 year
abroad 2 semesters home 2 semesters MQ Inbound
and outbound
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Macquarie Dual Degrees Inbound/Outbound
Semester 2003/1 2003/2 2004/1 2004/2 2005/1 2005/2 2006/1 Total
Inbound 6 7 11 19 16 6 31 96
Outbound 4 6 13 13 10 9 5 60
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Marketing

• Understanding the audience
• Utilising the appropriate modes of communication
• Virtual Marketing
• Vertical Marketing
• Viral Marketing
• Providing innovative models of education
• Augmenting existing programs/structures

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The Audience--Millennials

• Has always known technology
• Dont like being called Gen Y
• No brand loyalty
• Parent Involvement

• Messages consistently sent to them
• Flexibility
• Consumerism
• Instant Gratification
• More exposed to Multiculturalism

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10 Things to Rememberabout Millennials

• Technologically savvy
• Team oriented
• More conservative
• Value privacy
• Close to their parents
• Straight-shooters
• Theyre programmed
• Like things that can be measured
• They are privileged
• They want to change the world
• Source www.mindpowerinc.com

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Competitive Advantage

• Value for money
• Grant/Scholarships for financial support
• Seamless process with international component
  made easy
• Increased diversity of programming
• Adds immeasurable value to students
  marketability
• Highly regarded partner institutions

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Modes of CommunicationVirtual Marketing

• Technologically savvy
• Immediate gratification
• Images, Images, Images!
• Test driving the intangibles
• STA create your own round the world trip
• Junior Year Abroad
• ISEP interface with students embarking on Intl
  experiences via facebook
• Blog sites
• My Space/Facebook/YouTube

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Vertical MarketingFacebook Promotion

• Promoting within channels where Millennials are
  already interacting
• Breaking through into their social web

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Vertical MarketingYouTube

• Advertising with video in the main traffic areas
• Utilising humour to spread their messages

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Reaching MillenialsNBC Junior Year Abroad
http//www.wnbc.com/jya/index.html
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Reaching Millennialsmodes of dispersion of
information

• Creatively educating the audience
• Short and simple, but awareness is created

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Viral Marketing

• Socially aware and conscious
• Humour sells and will be virally spread

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ISEP

• Allows students to be in real time contact with
  other students
• Showcases their programs
• Most powerful tool---Student to Student WOM
• No need to build their own elaborate site, but
  use existing forums

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Case StudyReaching the Millennials
Microsofts launch of Web Developer 2005
Express Edition Visual

• Offered a unique internship competition inviting
  students to download the new program
• Gained insightful info from the interactive
  marketing
• Successfully reached their audience

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Implementing

• Utilise technology!
• Add more IMAGES a/o video
• Build your own degree functions
• Student Profileswhere are they now?
• Incorporate benefits in your messages
• Carefully choose your channels

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Innovative Models

• Global Leadership ProgramMQ
• It is the core concepts of cultural
  understanding, experiential learning and generic
  skills training embodied in the GLP that will
  differentiate you, as a Macquarie graduate, as an
  individual prepared to assume a role of global
  leadership. The GLP is comprised of
• Participation in Colloquia (workshops) on global
  issues
• Attendance and networking at a Distinguished
  Speaker Series
• Engaging in activities at Macquarie and abroad
  for Experiential Credit
• www.international.mq.edu.au/glp

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Augmenting Existing Programs

• No reason to re-invent the wheel
• Incorporate international components to existing
  programs
• Link and leverage relationships with relevant
  academic departments
• Consider discount or partner rates for launching
  initial programs

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Future Directions--2008

• Expansion to other countries
• Japan, Norway, Sweden, Malaysia, England, USA,
  Argentina, Peru, Ecuador and Brazil
• Expansion to other areas
• Applied finance, translation and interpreting,
  international studies, education, psychology,
  linguistics, environmental sciences and
  computing.
• DD will represent between 8 to 10 of the likely
  international masters cohort by 2008 120
  students.
• www.international.mq.edu.au/dualdegrees

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• Dawn Koban
• Manager, Outgoing Student Programs
• Macquarie International
• www.international.mq.edu.au
• Dawn.koban_at_io.mq.edu.au