Blah Blah Blog. What is it

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Blah Blah Blog. What is it?
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Web Log Blog
But what does blog mean to you?
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Why people read (and participate on) blogs
Blogs talk to people openly, sincerely and
authenticallyand we get to talk back.
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Why marketers need to take this seriously
Page 2 of Google Search on Digitas
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My blog Logic Emotion
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Logic Emotion by the numbers
140 e-mail subscriptions
400-1000 unique visits a day
8 months old
349 blogs linking back
550feed subscriptions
6,598 Technorati ranking
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First things first. What kind of blogger am I?

• The Barber knows the right people and wisdom
• The Blacksmith like the Barber but works inside
  a company
• The Bridge makes connections
• The Window inside company but also talks about
  things outside the company
• The Signpost points out cool things of interest
  in his/her industry
• The Pub creates discussions to bring in people
• The Newspaper reports on news and happenings
  like a journalist

Source Blog Marketing
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Blacksmith Pub
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Caution blogging gets a little addictive (and
viral)
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A day in my life
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If you blog itwill they come?
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Getting from me to them
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Planting seeds in online communities
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A funny thing happened on the way to the
blogoshpere
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Experience Map cracks the social network code
readership
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From blogs to BusinessWeek Experience Map puts
my blog on the map
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As part of a larger network of Community
Clusters
Blogs help hold Social Media Networks
togetherforming a larger community.
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The role of blogs in ideation
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My blog lets me test, refine, validate and
publish ideasin real time
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With the help of the right participants
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Example Influence Ripples
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So how does one become influential?
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Becoming an influential blogger is extremely
difficult
A best seller helps
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Engaging in discussions on the social network
Sethgate
Seth says No Comment
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The conversation according to Jaffe
This post is not snarky... it's condescending,
aloof and arrogant
I do think Seth Godin is a brilliant, spiritual
marketing mind. He understands systems, people
and the psychology of consumerism.
It was a test, on Seth's part, to see what the
response would be to enabling comments.
Could it be that Seth is an example of a "hollow
brand
It's about giving your audience a voice and an
opportunity to interact.
Is he just The Wizard of Blogs...?
At the end of the day, Seth can do what he wants
on his blog.
I still love Seth's work and I accept his
current personal limitations.
Seth still thinks he has complete control over
his brand. I don't see it that way.
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Participation ideas exposure
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Blogs arent mainstream. Or are they?
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A new kind of PR blogs mainstream media
Dell Blog
AOL Customer Service
Comcast Sleeper
Viral Video Pitch
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Blogs are becoming the new, new media
conversation
Blogs are getting embraced because they are real
(at least the good ones are). Often times, the
authors of industry blogs are active
practitioners and blog out of passion for what
they do. Blogs are gradually establishing
credibility one post at a time. These days, its
almost as common for someone to reference a blog
source as it is an established resource such as
Forrester.
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Blogs are becoming the new, new media
conversation
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Influential blogs the tipping point
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Blogs are getting close to reaching a tipping
point
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Reality check The tipping point is closebut not
there yet
7 of American adults write blogs and 22 read
them (Jupiter) About 8 listen to podcasts and
5 use RSS feeds (Jupiter) 88 of the at-work
audience doesn't know what RSS is (WorkPlace
Print Media) 92 of brand conversations were
taking place offline (Keller Fay)Source
Advertising Age
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Some influential marketing blogs
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Logic Emotion is gradually tipping
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Tiptip..tip.. ding!
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With great power comes great responsibility
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The airplane slide
Empathy. Experience. Curiosity.
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Thank You. See you in the community.