Betavine an Open Innovation experience

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Betavine an Open Innovation experience

• Unai Labirua
• 21st Oct 2008

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Building an Open Innovation Platform consists of
the following four elements
Creating community
Being open
Value to Vodafone
Reach Out
Interact
Learn
Harvest
Actively engage with the Internet and mobile
development communities
Make a first step towards implementing Open
Innovation within Group RD
Acquire the skills insights necessary to
innovate successfully
Capture Mobile Coms innovations and new business
opportunities
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The websites
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Betavine targets three audience groups
.mobi
The Core Betavine website reaches mobile
developers enthusiasts
The Forge reaches open source software developers
The mobile website reaches consumers
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Developer Proposition
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Betavine supports the Application development
lifecycle
Betavine users find download the app to their
phones
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Developer uses Betavine tools resources to
build a mobile app
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They upload their app to Betavine
After trying the app, the user can provide
comments via betavine.mobi or www.betavine.net
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Developer uses feedback discussion forums to
create new version of app
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Developer Opportunity
Blogs, forums, links
Quick registration Easy upload
Feedback helps app development
Betavine.net Betavine.mobi
App exposure helps establish user interest
User feedback on apps displayed on Betavine
Revenue share, advertising
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Some stats
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Page views by country (betavine.net 2008)
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Monthly Visits Betavine Forge
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Most downloaded applications
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Device manufacturer download share
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Betavine Successes
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Linux Drivers for VMC cards
Massive growth in netbook PCs expected.
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Betavine No. 1 site on the planet for mobile
linux driver
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Mobile Connect Downloads by country
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Betavine No.1 for mobile widgets zone
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Op Co Beta Test Platform
VF Germany live!
VF Spain live!
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Special Pages - Vodafone
VIS Apps Store beta
VIS PML files
VF UK Content Adaptation
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Special Pages - Partners
Forum Nokia
Sun - Java
Qtopia
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Student Competitions
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Betavine Partners
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External Partners
(mobile health)
(developer forum)
(Sun - Java developer community)

(developer day)
(featured content)
(remote testing on mobile)
(mobile search)
(joint event in London)
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Content Future
Partners
Linux

• Grow the portfolio of supported Netbooks (Acer,
  Dell and HP)
• Use software installation managers for new Linux
  apps (single click install)
• New resource area targeting the open source Linux
  mobile (Neo Free Runner)
• Drive uptake of Limo developer kits for the
  Vodafone supported Linux environment (Access.
  Azingo Samsung)

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Betavine Characteristics
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• www.betavine.net
• betavine.mobi
• forge.betavine.net