Mobility World Congress

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Mobility World Congress Exhibition
2007Congress Track E Next-generation
ServicesChairman Bruno von Niman ETSI STF322
LeaderVice Chairman ETSI TC Human Factors
bruno.vonniman_at_ETSI.ORG
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Guidelines for Generic UI Elements for
3G mobile devices, services and
applicationsBruno von Niman ETSI STF322
LeaderVice Chairman ETSI TC Human Factors
bruno.vonniman_at_ETSI.ORG
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Introduction

• Presentations and topics
• ETSI, StarHub, Acision, TeliaSonera,Telecom
  Italia,Globe Telecom and SmartTrans
• Agenda (presentations)
• Panel session Identifying Critical Factors
  Impacting the User Experience
• participants from Acision,Globe Telecom,Telecom
  Italia, Gemalto and Disruptive Analysis
• Panel discussion lead by ETSI

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What is ETSI?

• ETSI, the European Telecommunication Standards
  Institute
• A European standards organization, active in all
  ICT areas
• Independent, non-profit, created in 1988
• Officially recognized and co-funded by the EU
  EFTA
• Setting globally-applicable standards for
• Telecommunications, in general
• Radio communications, especially mobile
• Broadcasting, and
• Related topics
• Offering direct participation of all members
• More than 15,000 publications ? all available for
  free!

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Agenda

• Introduction
• The European Telecommunication Standards
  Institute (ETSI)
• Technical Committee Human Factors (TC HF)
• STF322 work on 3G/UMTS user intefaces
• QA

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ETSI

• The home of the GSM standards

and of a lot of others, e.g. ISDN, DECT, DAB,
DVB
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ETSI

• and a founding Partner in

The 3rd Generation Partnership Project
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• ETSI in the World

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International bodies
ITU-T
ITU-R
JTC1
Fora / Consortia
Global Standards Collaboration (GSC)

• DECT Forum
• DVB Project Group
• EBU
• GSM Association
• IEEE
• IMTC
• IPv6 Forum
• TETRA Forum
• UMTS Forum
• 50 others

CENELEC
CEN
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Interregional collaboration on selected
standardization subjects between
ARIB(Japan)
TTC(Japan)
ISACC (Canada)
TTA(Korea)
TIA (USA)
ITU(International)
ACIF(Australia)
ATIS (USA)
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Why standards?
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We need standards to ensure

• Compatibility of equipment and services from
  different suppliers
• Full interoperability between equipment and
  services from different suppliers
• Transfer of learning between equipment and
  services from different suppliers
• Accessibility to equipment and services
• Better safety of equipment and services
• Load sharing, cost saving, co-operation of
  competitors

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The eEurope and i2010 Initiatives

• Launched by the European Commission in 2000
  eEurope 2002 An Information Society For All
• Intended to accelerate positive change in the EU
• Aims to
• secure equal access to digital systems and
  services for all of Europe's citizens
• promote computer literacy and
• create a partnership environment between the
  users and providers of systems, based on trust
  and enterprise
• Ultimate objective bring everyone in Europe
  on-line
• Building on this success, in June 2002 the
  initiative was extended into eEurope Action Plan
  2005
• i2010 was launched in 2005, complemented in 2007

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ETSI TC HF (Technical Committee Human Factors)

• Responsible for human factors issues in all areas
  of telecommunications
• Responsibility to ensure ETSI takes account of
  the needs of all users
• Produces standards, guidelines and reports that
  set the criteria necessary to ensure the widest
  possible accessibility of converging IC
  technologies
• Chairman Stephen Furner (BT, UK)
• Vice Chairmen Bruno von Niman (ITS, Sweden)
  Lutz Groh (Siemens, Germany)

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Some recent ETSI HF Deliverables (1/2)

• - Requirements for assistive technology devices
  in ICT
• - Generic spoken command vocabulary for ICT
  devices services (5/28 languages)
• - Guidelines on the multimodality of icons,
  symbols and pictograms
• - Guidelines for ICT products and services
  Design for All
• - Access to ICT by children Issues and
  guidelines
• - Alphanumeric characters sorting orders and
  assignment to the 12-key telephone keypad
  (official European and minority and other
  languages)
• - Human Factors of work in call centers
• - Multimodal interaction, communication and
  navigation
• - Maximizing the usability of UCI based systems

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Some recent ETSI HF Deliverables (2/2)

• - Guidelines for generic UI elements of mobile
  terminals and services (GSM/GPRS and now 3G/UMTS)
• Telecare in and outside of intelligent homes
• Telecare User Experience design guidelines
• - User addressing and profile management
• - Guidelines for the design and use of ICT by
  children
• Total communication (Duplex universal speech and
  text communication)
• Enabling and improving the use of mobile
  e-Services
• User education and Setup procedures
• Multicultural aspects of ICT
• EC Mandate M 376 (Accessibility requirements for
  public procurement)
• User profile management standardization
• Other work under development
• AVAILABLE FREE OF CHARGE AT WWW.ETSI.ORG

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ETSI STF 322

• Co-funded by ETSI Members and EC/EFTA
• Leader
• Bruno von Niman (ITS (SE), vonniman consulting)
• Experts
• Pekka Ketola (Nokia)
• David Williams (Motorola/Majire/Asentio Design)
• Matthias Schneider (Siemens/BenQ Mobile/Nokia
  Group)
• Follow up EG 202 132 (STF231), focusing on the
  3G-specific aspects
• Time plan
• Set up in 2006, work started in 2007
• Deliverable ready (TB approval) in September 2008
• ETSI publication foreseen in December 2008

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Intro and background (1/2)

• The capabilities offered by mobile solutions
  evolve,
• from only being able to make a call and use
  voice-mail to
• downloadable personalization achieved through
• ring signals,
• software programs such as games and
• the introduction of multimedia information
  services
• such as navigation, mapping and directions,
• traffic information,
• text messaging and e-mail access,
• quasi-cordless functionality,
• music, TV and video call services.

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Intro and background (2/2)

• Connectivity and interoperability between
• telephony networks,
• personal computing,
• the Internet, and
• ever-smarter mobile terminals and services
• Offer enormous potential for improving life.
• Concern about whether these new products,
  services and their content will be fully
  accessible to all people, including
• generic users,
• less literate users,
• children,
• aging and disabled users.
• Ensuring access to mobile communication for all
  is a common goal
• vendors, operators, service providers,
• users associations,
• Policy makers (e-inclusive information society)

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The Usability Gap

• Featurism - product complexity increasing
• Range of mobile technology users broadening
  from children to elderly and disabled

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Decreasing the Usability Gap

• Possible ways to decrease complexity include
• understanding of user needs
• excellent user interfaces
• simplicity of configuration
• personalization capabilities and
• ease of operation.
• Also the usability gap can be helped by
• technological advances (e.g. better speech
  recognition)
• a maturing ICT industry.

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Generic UI elements!
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ETSI Guide Generic UI elements for mobile
devices and services (STF231)

• Leader
• Bruno von Niman
• (Ericsson/ vonniman consulting)
• ITS Sweden
• STF Experts
• Riitta Jokela Martin Böcker
• Nokia Siemens
• Kristoffer Åberg Mike Pluke
• Sony Ericsson Telenor (supp.)
• Matthias Schneider- Hufschmidt
• Siemens

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Industry Reference Group(STF231)

• AOL Time Warner
• Alcatel
• BT
• Ericsson
• Fundacione ONE
• GSM Association
• IBM
• Infineon
• Motorola
• Orange
• Philips
• Qualcomm
• Samsung
• TeliaSonera
• TMobile
• O2
• Vodafone
• Wireless World Research Forum
• etc.

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Scope (1/2)

• Simplify end-user access to ICT services for end
  users and consumers from mobile 3G/UMTS
  telecommunication terminals
• without restricting the ability of market players
  to further improve and develop their terminals,
  services and applications.
• Expand scope of EG 202 132, Human Factors
  Guidelines for Generic Mobile User Interface
  Elements for Mobile Terminals and Services
  (August 2004)
• to 3G specific issues
• Address specific and important 3G key issues
  from the end user's perspective
• providing guidance on proposed generic user
  interface elements for basic and advanced mobile
  terminals, services and applications, including
  their accessibility.

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Scope (2/2)

• Consider user requirements and integrate
  available results of standardisation work
• providing implementation oriented guidance.
• Do not restrict ability of market players
• to further improve and develop their devices and
  services.
• Do not limit options to trademark UI elements or
  profile the user experience
• of brand-specific user interface implementations
  as a competitive edge.
• Provide guidance on simplifying end-user access
  to basic and selected advanced functions of
  mobile communication services from mobile
  communication devices.
• Adopt a Design-for-All approach, wherever
  possible
• taking special needs of children and elderly
  users with physical and sensory disabilities into
  account.

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Rationale for generic UI elements

• Manufacturers differentiate their products
  through industrial and screen design, feature
  sets and UIs
• Generic UI elements are accepted
• in safety-relevant products (e.g. cars),
• for products to be used by many people (products
  in public or work environments), and
• In UIs following de-facto standards (GUIs in PC
  software or musical instruments).

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Rationale for generic UI elements

• Generic UI elements result from
• De-facto standards (e.g. GUIs), and from
• official standardisation (e.g. keypad arrangement
  on public phones).
• Generic UI elements potentially benefit all,
• end users,
• manufacturers, and
• service providers.
• They can facilitate the uptake of new and
  emerging types of interfaces, e.g.
• ETSI ES 202 130 Character repertoires, ordering
  rules and keypad assignment (under expansion)
• ETSI ES 202 076 Generic spoken command vocabulary
  (under expansion)

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Rationale for generic UI elements

• Basic considerations of what makes a UI area a
  candidate for generic UI elements
• No barrier to innovation
• No obstacle to good product-specific user
  interfaces
• Only the semantic of a generic user-interface
  element should be specified, not the actual
  design and implementation
• End-user aspects, such as learnability,
  familiarity, trust, configuration and access
• Commercial aspects (quicker uptake of new
  technologies, larger user base)
• Legal requirements and possible regulation

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EG 202 132 GSM and GPRS-specific Guidelines

• Terminology, symbols, acoustic signals and user
  guides
• Configuration for service access, interworking,
  portability and error handling
• Terminal and network related generic UI elements
• Service and application specific UI elements

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Terminal and network related generic UI
elements

• 9.1 International access code
• 9.2 Safety and security indicators
• 9.3 Text entry, retrieval and control
• 9.4 Accessibility and assistive terminal
  interfaces
• 9.5 Common keys
• 9.6 Language selection mechanisms
• 9.7 Voice and speech user interfaces
• 9.8 Users data privacy, security and access
  control
• 9.9 Telephone number format and handling
• 9.10 Universal addressing in converging networks
• 9.11 Synchronization and back-up

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Service and application specific UI elements

• 10.1 Emergency call services
• 10.2 Voice call services
• 10.3 Video call services
• 10.4 Mobile browsing and Internet services
• 10.5 Positioning-related services
• 10.6 Service and content presence, availability
  and connectivity
• 10.7 Payments, cost of services and content
• 10.8 Messaging services
• 10.9 Instant mobile messaging services

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3G/UMTS specifics currently addressed (1/2)

• Introduction of the present draft
• Scope, methodology, topics
• Approach
• Collaboration with industry
• Work plan and time schedule
• Requirement collection
• Dissemination plan
• Reference group
• Consensus building process and workshops
• Infrastructure and device-related guidelines
• Access, connectivity and QoS
• Internet connectivity, access and use
• Always-on, always on-line
• Dedicated, device-native UIs
• Accessibility applications
• Other areas (under investigation)

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3G/UMTS specifics currently addressed (2/2)

• Guidelines for services, media and applications
• Data-intensive services and applications
• Distributed, non-device-native (local and remote)
  UIs
• Customization and operator-bundled packages
• Services of public interest (societal services/
  services to the public)
• Business/enterprise use.
• Other non 3G-specific but related guidelines
• Application installation
• Computer access, bandwidth and cost issues

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Thank you!
Your comments and input welcome bruno.vonniman
_at_etsi.org (or come see us at the ETSI
stand) Public draft available on December10,
2007 http//portal.etsi.org/stfs/STF_HomePages/ST
F322/STF322.asp (copies available now)