Brighton SEO Conference April 2013 - PowerPoint PPT Presentation

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Brighton SEO Conference April 2013

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From a handful of people in a room above a pub to one of the most renowned SEO conferences in the world, Brighton SEO has become an essential date in the calendar for SEO professionals. – PowerPoint PPT presentation

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Title: Brighton SEO Conference April 2013


1
Brighton SEO Conference April 2013
blog.act ivat e me dia.com /po st/55191218717/brig
hto n- seo - co nf erence- april- 2013
Fro m a ha ndf ul o f pe o ple in a ro o m
a bo ve a pub t o o ne o f t he m o s t re
no wne d SEO co nf e re nce s in t he wo rld,
Bright o n SEO ha s be co m e a n e s s e nt
ia l da t e in t he ca le nda r f o r SEO pro
f e s s io na ls .
Th e co n fe r e n ce i s th e b r a i n ch i
l d o f Ke l vi n Ne wm a n , wh o i n i ti a
l l y a r r a n g e d a m e e ti n g o f S EO
s fr o m th e S o u th Ea s t to d i s cu s s
th e i n s a n d o u ts o f th e i n d u s
tr y b a ck i n 2009. Th e ta ke u p o f i n
te r e s t h a s g r o wn r a p i d l y a n d
th e e ve n t n o w ta ke s p l a ce o ve r
th r e e ve n u e s . Th i s ye a r s co n
fe r e n ce ta ke s p l a ce o n Fr i d a y
Ap r i l 12, a n d fe a tu r e s a wi d e s
e l e cti o n o f to p S EO s fr o m a cr o
s s th e g l o b e . G u e s t s p e a ke r s
th i s ye a r i n cl u d e Ke l vi n h i m s
e l f, Fi l i We i s e ( Fo u n d e r a t B l
a ckp i xe l s i n G e r m a n y) , Al fr e d o
P u l vi r e n ti ( S EO te a m l e a d e r
a t S te p S to n e G r o u p ) a n d P a u l
Ma d d e n ( P a r tn e r a t Ma n u a l Li n
k B u i l d i n g ) . O ve r a l l th e r e wi
l l b e a r o u n d 50 s p e a ke r s wi th
ye a r s o f e xp e r ti s e i n th e S EO
i n d u s tr y. A s e r i e s o f wo r ks
h o p s a r e a l s o ta ki n g p l a ce th
e d a y b e fo r e th e m a i n e ve n t, wh
i ch s p a n s a cr o s s B r i g h to n
Do m e Co n ce r t Ha l l , th e Co r n Exch a
n g e a n d th e Do m e S tu d i o Th e a tr
e . As we l l a s ta l ks a n d tr a i n i n
g s e s s i o n s th e r e wi l l b e a h o
s t o f e xh i b i to r s p r o vi d i n g n e
two r ki n g o p p o r tu n i ti e s . Ne t wo
rkin g B r i g h to n S EO d o e s n o t j u
s t o ffe r th o s e a tte n d i n g th e ch
a n ce to l e a r n m o r e a b o u t th e i
n d u s tr y, i t a l s o p r o vi d e s
a n e xce l l e n t o p p o r tu n i ty to n e
two r k wi th s i m i l a r o r g a n i s a ti
o n s a n d i n d i vi d u a l s , s o m a ke
s u r e yo u h a ve p l e n ty o f b u s i n e
s s ca r d s wi th yo u a n d m o r e i m p
o r ta n tl y e n s u r e th a t yo u r Li n ke
d In p a g e i s u p to d a te . Mo b i l e
n e two r ki n g i s b e co m i n g i n cr e
a s i n g l y p o p u l a r a n d wi l l e n a
b l e yo u to p u t a fa ce to a n a m e
wh e n yo u g e t b a ck to th e o ffi ce
. It i s a l s o a g o o d p l a n to fo l
l o w B r i g h to n S EO o n Twi tte r to
ch e ck o u t wh a t o th e r S EO s a r e ta
l ki n g a b o u t p r i o r to a n d d u r i
n g th e co n fe r e n ce . Wo rksh o p s An
o th e r ke y p a r t o f th e co n fe r e n ce
i s th e i n n o va ti ve wo r ks h o p s a
va i l a b l e . Th e s e r a n g e fr o m S
EO ti p s a n d te ch n i q u e s to i n -d e
p th a n a l yti cs s tr a te g i e s . He a d
o f i n s i g h t a t Fr e s h Eg g , Da r a Fi
tz g e r a l d wi l l b e d e l i ve r i n g
h i s wo r ks h o p , Ad va n ce d G o o g l e
An a l yti cs Tr a i n i n g o n Th u
r s d a y, d i s cu s s i n g d e ta i l e d m
o n i to r i n g o f ca m p a i g n s a n d th
e i n s a n d o u ts o f th e m o r e d e
ta i l e d fu n cti o n s o f th e m o n i to
r i n g to o l . Fu r th e r wo r ks h o p s
i n cl u d e Ad va n ce d Li n k B u i l d i
n g Tr a i n i n g wi th J a m e s Ag a te ,
fo u n d e r o f S kyRo cke t S EO Lo ca l S EO
Tr a i n i n g wi th Ke vi n Mu l l a n e y,
h e a d o f s e a r ch m a r ke ti n g a t Re
n d e r P o s i ti ve Mo b i l e S EO Tr a i n
i n g wi th Al e yd a S o l i s , i n te r n a
ti o n a l S EO a t S EER In te r a cti ve G o
o g l e P e n a l ty Re co ve r y Tr a i n i n g
wi th Ti m G r i ce , h e a d o f s e a r ch
a t B r a n d e d 3 Vi d e o S EO Tr a i n i n
g wi th Ca r l a Ma r s h a l l , S EO d i r
e cto r a t Re e l S EO Wh o t o Se e De p e n
d i n g o n yo u r fi e l d o f e xp e r ti s
e , th e r e wi l l b e ce r ta i n ta l ks
o r e xp e r ts th a t wi l l b e o f s p e
ci a l r e l e va n ce to yo u . He r e i s
th e g u i d e o f wh a t n o t to m i s s fr
o m l i n k b u i l d e r s to s o ci a l m e
d i a m a r ke te r s .
2
  • Link Building If h u n ti n g fo r l i n ks
    i s yo u r p r i m a r y r o l e th e n m a
    ke s u r e yo u s e e P e te Wa i l e s fr
    o m S EO G a d g e t. He i s g i vi n g a
    ta l k e n ti tl e d Th e Li n k i s De a d
    , Lo n g Li ve th e Li n k fr o m 10a m o n
    Fr i d a y a t th e Do m e S tu d i o Th e
    a tr e . P e te i s o p e r a ti o n s d i r e
    cto r a t S EO G a d g e t a n d h a s wo r
    ke d o n we b s i te s a cr o s s a r a n g
    e o f i n d u s tr i e s fr o m s ta r t-u p s
    to l a r g e s ca l e g l o b a l p l a ye r
    s .
  • P P C a nd Ana lyt ics S p r e a d s h e e ts
    , p i e ch a r ts a n d m o n i to r i n g ca
    m p a i g n s . If th i s i s j u s t a n o th
    e r d a y i n yo u r l i n e o f wo r k th e n
    An n a Le wi s ta l k, G o o g l e An a l
    yti cs To o l B o x i s a m u s t s e e . An
    n a i s a d i g i ta l
  • m a r ke ti n g e xe cu ti ve a t Ko o z a i
    wi th fi ve ye a r s o f s e a r ch m a r ke
    ti n g e xp e r i e n ce . S h e i s n o s tr
    a n g e r to
  • s p e a ki n g a t co n fe r e n ce s a n d h
    e r e xp e r i e n ce wi l l b e vi ta l i f
    yo u a r e a b u d d i n g P P C e n th u s i
    a s t. An n a s ta l k ta ke s p l a ce o n
    Fr i d a y fr o m 11.30a m a t th e Co r n
    Exch a n g e .
  • Co nt e nt Fr e s h co n te n t i s ke y i n
    to d a ys wo r l d o f S EO a n d 7 S e cr
    e t We a p o n s o f S u cce s s fu l Co n te n
    t O u tr e a ch wi l l h e l p yo u ke e p
    a h e a d o f th e g a m e . Th e ta l k i s
    b e i n g g i ve n b y Le xi Mi l l s , wh o
    i s h e a d o f d i g i ta l a t Dyn a
    m o P R a t 11.30a m o n Fr i d a y i n th e
    Do m e Co n ce r t Ha l l .
  • Fin ale
  • Fo l l o wi n g th e co n fe r e n ce o n Fr
    i d a y th e r e wi l l b e a d r i n k a t
    th e Co r n Exch a n g e , b e fo r e a p o s
    t e ve n t p a r ty i n th e p u b s Fo ye r
    b a r .
  • If yo u ca n t m a ke i t to th i s e ve n
    t, d o n t p a n i c a s a l l ta l ks a r e
    b e i n g fi l m e d a n d wi l l b e u p l
    o a d e d to vi e w. Th e n e xt B r i g h to
    n S EO co n fe r e n ce ta ke s p l a ce i n
    S e p te m b e r s o yo u h a ve n o t g o t
    l o n g to wa i t.
  • Au t h o r Bio
  • B e n Wa l ke r i s a S EO th o u g h t-l e
    a d e r a t vo u ch e r cl o u d , wh o s p e
    ci a l i s e s i n d i g i ta l co n te n t, r
    e l a ti o n s h i p m a n a g e m e n t a n d o
    th e r S EO s tr a te g i e s .
  • Ne e d h e lp wit h yo u r d ig it al st rat e g
    y?
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