Google SEO Update Will Penalise Non Mobile-Friendly Websites

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Google SEO Update Will Penalise Non
Mobile-Friendly Websites
Straight Up Marketing
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For the last 1 year, many SEO Gold Coast experts
have issued warning to small businesses without
responsive or mobile websites will be getting
affected by a major Google update planned to be
rolled out on April 21. This major update by
Google would affect more than 30 traffic of the
websites that dont have a responsive design.
Previous major updates by Google have just
targeted problems like black hat SEO and have
penalised business websites that were indulged in
tricks like cloaking and buying links.
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Google stated on its Webmaster Central Blog that
the search engine giant will be rolling out a
major update to its search result pages on April
21. The update will rank mobile-friendly websites
higher than the sites that still doesnt have a
responsive design. Search engine giant Google
said Starting April 21, we will be expanding our
use of mobile-friendliness as a ranking signal.
This change will affect mobile searches in all
languages worldwide and will have a significant
impact in our search results. Consequently, users
will find it easier to get relevant, high quality
search results that are optimised for their
devices,
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Starting today, we will begin to use information
from indexed apps as a factor in ranking for
signed-in users who have the app installed. As a
result, we may now surface content from indexed
apps more prominently in search. Google has
asked web developers to use its mobile-friendly
test and read its guide to mobile-friendly
websites, who arent sure how to comply their
designs.
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This is the first time Google has openly revealed
that changes are set to roll out, though the
search engine giant has been asking site owners
to improve their SEO for some time now. For about
12 months, the company has been warning site
owners to get mobile-friendly or responsive in
design. Out of 200 ranking signals used by
Google to rank pages of websites, being
mobile-friendly will now counted to be a major
one. The company hasnt clearly mentioned that
there will be any penalty on websites which are
not mobile-friendly, but we can assume that
mobile-friendly sites will rank a lot higher than
sites that arent mobile-friendly.
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SEO Gold Coast experts have stated that its
unlikely that Google will penalise the desktop
version of a business site which isnt
mobile-friendly, but the update will surely prove
to be a major factor on mobile devices. So, you
need to ensure that your business website should
have a responsive design website or a
mobile-optimised version to protect or even
increase traffic of your site.
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Thank You
Straight Up Marketing