5 hot SEO trends from the SMX East conference

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What's coming for SEO in 2017?
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5 hot SEO trends from the SMX East conference

• It feels like only yesterday we were making our
  bets on what was awaiting SEO in 2016. Then boom,
  and it's almost 2017 the time for planning,
  budgeting, and strategizing for your SEO success
  in 2017 has come. And if you need some
  inspiration or some help setting up the
  priorities, I've got a handful of useful tips to
  share!

3
Google's AMP- just another fad or the future of
mobile?

• Accelerated Mobile Pages project (AMP for short)
  is a new Google initiative to build a better,
  more user friendly mobile Web by introducing a
  new "standard" for building web content for
  mobile devices. Basically, this new standard is a
  set of rules that form a simple, lighter version
  of HTML. And pages built in compliance with AMP
  are sure to load super-quick on all mobile
  devices.

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301 redirects can prevent your pages from passing
topical relevance

• If you are in SEO for quite some time, you
  definitely remember the golden rule don't overdo
  with redirects they are a PageR ank leak.
• However two months ago Google turned the SEO
  world upside down, announcing that redirects no
  longer result in losing PageRank and you are free
  to use any type of 3xx redirection without the
  fear to lose your rankings.

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HTTPS is eating up your referral data. Any ways
to fix that?

• It's been two years since Google started its
  active campaign for Web security and announced
  HTTP to be a ranking factor in its algos. The Web
  blew up with the idea of switching to HTTPS to
  improve rankings.
• Could we still hope to see a ranking boost thanks
  to the switch? Nope. Truth be told, it's highly
  unlikely that HTTPS can help you up with Google
  rankings.

6
 Still building citations for your local
business? It might be just the time to stop!

• It turns out citation building might be the most
  overestimated factor for local SEO. A recent
  study from Andrew Shotland Dan Leibson of Local
  SEO Guide showed that the strength and volume of
  local citations don't seem to matter much for
  local rankings.

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Optimizing for voice search your chase for
featured answers

• A featured snippet also known as a "rich
  answer" or "direct answer" is a summary answer
  to a searcher's question that Google shows in a
  special block at the top of its SERP

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