4 Important Tips For Buying Promotional Jackets

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4 important tips for buyingpromotional jackets

• Presented by Shoplet Promos

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Want Custom Jackets?

• You need to ask yourself a couple of questions
  before moving forward

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Questions to ask

• Who is your target market?
• Whats your budget?
• What type should I buy?
• Fabric? Color? Sizes? Features?
• AM I FORGETTING ANYTHING?

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Target Market

• Does your market wear this style of jacket?
• Certain demographics dont wear certain styles of
  jackets. If youre at a trade show in Texas, you
  shouldnt give out insulated jackets
• If your brands target market isnt likely to
  wear jackets, it may be hurtful to put your logo
  on a jacket. It could dilute your brand and
  confuse consumers. Be careful when purchasing
  promotional products

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Target Market

• Are your employees or teammates going to be the
  recipients of the custom jackets?
• Popular way to promote team unity, to appear more
  credible to customers and it looks good!

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Target Market

• So, who will wear it?
• Young professionals?
• Casual wear?
• COLD weather?
• Athletes? Teams?
• Important to know, they
• will require different
• styles of Jackets

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Budget and Goals

• What is your overall budget?
• What are your goals?

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Budget

• With literally hundreds of Promotional Jacket
  options, your budget is KEY
• Cost effective jackets will allow you to purchase
  more shirts with your budget leading to more
  people wearing your logo and more impressions
• High quality custom jackets may be kept longer by
  recipient. A satisfied customer will lead to an
  increase in brand awareness and brand loyalty

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Goals

• Quality vs. Quantity
• Higher reach? Want as many people to recognize
  your logo as possible? Go for Quantity
• Increase brand loyalty? Impress at a Trade Show?
  Go for Quality
• The correct answer it depends and its most
  likely a combination of both strategies

VS.
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Styles

• The fun part!
• Choosing what style to purchase!
• Fabric Type
• Color
• Sizes
• Extras?

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Fabric Type?

• There are so many styles to choose from you
  need to make sure your fabric works with your
  market
• For example outdoor, cold weather insulated
  and hooded or athletes letterman varsity jacket

Upscale!
Outdoorsy!
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Colors

• Unlike a clothing line, you cant offer many
  different color options
• Does it compliment your logo design?
• Does it fit within your brand colors?

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Sizes

• If you dont know exact sizes, choose a nice
  distribution of sizes
• XS to XXXL

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Extras

• What features will be most useful to your target
  market?

Waterproof
Hooded
Vest
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Variety

• Dont forget to get Mens, Womens and Youth
  Jackets if applicable!

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Overview

• 3 Things To Focus On
• Who is your recipient?
• TARGET MARKET
• WHAT DO THEY WANT
• What is your budget?
• QUALITY vs. QUANTITY
• RIGHT BALANCE
• What style should you buy?
• FABRICS, COLORS, SIZES

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Presented by

• Shoplet Promos
• For all your promotional product needs