Theories and Models in Health Promotion: Introduction

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Theories and Models in Health Promotion
Introduction

• Presentation by Irving Rootman to SFU Class on
  Principles and Practices of Health Promotion
• September 20, 2010

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Definitions of Models and Theories

• A theory is a set of interrelated concepts,
  definitions and propositions that present a
  systematic view of events or situations by
  specifying relations among variables, in order to
  explain and predict the events or situations
  (Kerlinger, 1986, p. 9)
• Models draw on a number of theories to help
  understand a specific problem in a particular
  setting or context (Glanz et al., 2008, p.29)

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Types of Theories and Models

• Intrapersonal
• Interpersonal
• Group, Organization and Community
• Planning, Ecological, Social Marketing and
  Evaluation

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Intrapersonal

• Health Belief Model
• Theory of Reasoned Action/Theory of Planned
  Behavior/Integrated Behavior Model
• Transtheoretical Model/Stages of Change
• Precaution Adoption Process Model

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Interpersonal

• Social Cognitive Theory
• Social Networks and Social Support
• Stress and Coping
• Clinician-Patient Communication

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Community and Group

• Community Organization and Community-Building
• Diffusion of Innovations
• Theories of Organizational Change
• Communication Theory

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Models for Using Theory

• PRECEDE-PROCEED
• Social Marketing
• Ecological Models
• Evaluation

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Questions

• 1. What do these theories and models have in
  common?
• 2. How do they differ from one another?
• 3. Which are most likely to be helpful in the
  study of healthy aging and healthy older adults?
• 4. Which one do you personally like best? Why?

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References

• Kerlinger, EN (1986). Foundations of Behavioral
  Research (3d ed.). Mew York Holt, Rinehart and
  Winston.
• Glanz, KM, Rimer, BK Viswanath, K.
  (Eds.),(2008). Health behavior and health
  education Theory, research and practice 4th
  Edition, San Francisco, California Jossey-Bass.