Coach, Inc.

1
Coach, Inc.
Whitney Nienke, Kittisak Yodden, and Angela West
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Product Assortment

• Handbags
• Womens Accessories
• Key rings
• Watches
• Jewelry, etc
• Footwear
• Legacy
• Travel and Business
• Mens

3
Price

• Handbags 118 and up
• Footwear 98-248
• Sunglasses 148-298

4
Locations

• The United States
• Oregon
• Portland
• Bridgeport Village
• Washington Square
• As well as some department stores
• Nordstrom
• Macys
• Outside the Unites States
• Australia, Canada, Bahamas, China, Japan, Mexico,
  Thailand etc.

5
Advertising

• Fashion Magazines
• Coach Catalog
• Coach Website
• In Store

6
Lifestyle Website

• Website offers
• Screen Savers
• Wallpapers
• Horoscopes
• Suggests appropriate Coach bag.
• Gift Guide

7
Company Background

• Family-run workshop
• Inspired by a baseball glove
• New grains and colors, and modern materials were
  developed
• Highest standards of workmanship and materials.
• Classic part of the landscape of American design.

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Design Philosophy

• Began with 12 bag designs
• Each embodies classic and American style
• Balance between aesthetics and functionality
• Maximum efficiency, comfort and convenience
• Consistency of color and texture
• Selects only the top ten percent of leathers
• Like fingerprints, no two grain patterns are
  alike
• Every Coach product is original and unique!

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General Company Info

• Company ProfileCoach, Inc.
• TickerCOH
• ExchangesNYSE2006 Sales2,111,500,000
• Major IndustryDIVERSIFIED
• Sub IndustryGENERAL DIVERSIFIED
• CountryUNITED STATES
• Employees7500

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Target Market

• Geographic
• North America, as well as international consumers
  like Japan (emphasisCoach Japan), China, and
  East Asia
• Demographic
• Women
• Upper middle class
• Teen chic product line segments younger adults
  and teens
• Coach Legacy- opening two stores in the fall
• Stylish shoppers (trend setters)
• Limited items

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Coach Store Layout

• Coach has built a strong presence in the U.S.
• Layering of stylized visual and decorative
  elements
• Subdued, indirect lighting
• Direct, brighter lighting used for specific
  products

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Coach Store Layout

• Free-flow layout
• Increase space productivity
• On-shelf merchandising

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Reference

• Wright Reports http//wrightreports.ecnext.com/com
  s2/reportdesc_COMPANY_189754104
• Coach
• www.coach.com
• Coach Ads http//www.bwgreyscale.com/ads/coach.htm
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