A National Youth Movement on Alcohol Issues

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A National Youth Movement on Alcohol Issues
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Take It Back is a national youth-directed
movement to reduce alcohol problems. It is NOT
an organization, a program or a curriculum.
What is Take It Back?

• Its about
• Shaking the public consciousness.
• Pulling back the curtain.
• Lifting the rug, opening the window.
• Getting to the truth behind the
• connection between youth and alcohol.

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What is a movement?

• Movements reframe things.
• They reveal what is not right (the
• injustice) and then reframe it with a new
• version, a new way of seeing the
• situation.
• Movements put a new picture in the
• same frame.

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Why is Take It Back a movement?

• Movements are flexible - getting in and out
• and around where organizations cannot.
• Movements have moxie - they wont be
• denied, they can be loud or soft or demanding -
• whatever the situation calls for.
• Movements are creative - using brains and
• heart to compensate for money and muscle.
• Movements have energy - they
• command attention.

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What is a Movement?http//utakeitback.org/Movem
ent/WhatIs
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Take It Back is about

• Speaking up.
• Speaking out.
• Speaking loud and honestly against what alcohol
• does to you and your friends.
• Refusing to buy into the lie that you must drink
  to be
• popular, sexy and fun.
• Having the right to live without the saturation
  of
• alcohol advertising EVERYWHERE.

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Take It Back is ayouth-led movement

• Its designed to
• Shake the behavior of communities everywhere.
• Rattle adults out of complacency.
• Rub the sleep out of politicians eyes.
• Wake the country up to a problem that
• affects thousands of youth every day.

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The Issue
Do this. Listen for the influence of alcohol

• Songs, videos, movies

• Commercials, DJs, friends

• Sports figures, billboards, grocery stores

• Gas stations, adults, magazines

• Strangers, signs, websites

• TV shows

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The Issue

• Who is selling what to whom?
• How are they selling it?
• What are they using to sell it?
• Where is it sold?
• Who is providing it?
• What are they saying?
• Who is buying?
• Who is saying its okay?

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The IssueWho is standing up and sayingTHIS is
not okay.
ENOUGH!
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The IssueEvery day,more than 5,400 kids in the
United Statesunder the age of 16 take their
first drink.
Source 2005 National Survey on Drug Use and
Health. J. Gfroerer of the Substance Abuse and
Mental Health Services Administration
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The Issue

• More than 97,000 students are victims of
  alcohol-
• related sexual assault or date rape.
• Each year, 1,700 college students die from
  alcohol-
• related, unintentional injuries, including
  motor
• vehicle crashes.

Source Hingson et al. 2005.
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The Rundown

• Take It Back is about
• Imagining the future different.
• Using data to back your story.
• Refusing censorship.
• Staying at the edge.
• Creating action.
• Generating results.
• Telling the truth.

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Take It Back is aboutDOING SOMETHING!

• This is not about wishful thinking, pointing
  fingers or
• waiting for someone else to do it.
• Its about
• Learning how to change the policies that will
  
• create safer environments.
• Finding out how to change
  
• conditions that contribute to youth
  
• access and underage drinking.

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Take It Back is about you!

• Its about taking back your safety.
• Your dignity.
• Your culture.
• Your good health and your future.

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Focus your power

• Take It Back will arm you with research,
  training
• and inspiration.
• Your voice connected with others will reach the
• ears of the people who can change things.
• You have tremendous power.
• Be fearless.
• Refuse to be denied.
• Go to Take It Back at
• www.utakeitback.org
• and learn how to get involved.

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