Alcohol and drug prevention among youth in St' Petersburg

1
Alcohol and drug prevention among youth in St.
Petersburg

• Anna Skvortsova, Project coordinator
• NGO Development Center, Executive director
• St. Petersburg, Russia
• annas_at_crno.ru www.crno.ru
• EG on SIHLWA 7th Meeting
• Ostersund, Sweden
• May 4-5, 2009

2
Summary of the project

• Start Nov. 07-Dec. 08 (1st phase) End Dec.
  2009 (2nd phase)
• Funding Nordic Council of Ministers
  MoFA/Finland
• Partners In St. Petersburg - IAC NGOs, Stellit,
  View of the Future, Drug Abuse Prevention
  Center (Peer-to-peer movement Rovesnik).
  Support from the Health committee of St.
  Petersburg
• In Finland Finnish Centre for Health
  Prevention National Public Health Institute
  A-Clinic Foundation
• Activities
• 1. Working with young people Together with the
  schools and colleges - preventive programs and
  organized actions (monthly action Independence
  Day health promotion and alcohol prevention
  among young people, using play methods and
  creating motivation to healthy lifestyle
  peer-to-peer program Discovery - prevention of
  addictive behavior Health Councils in the
  schools)
• 2. Media seminars
• 3. Decision makers seminars awareness raising
  about growing risks caused by alcohol and drug
  related problems

3
Activity report - Working with young people

• Stakeholder analysis report published by Stellit
  (31 July, 2008)
• Seminars for schools
• Stellit March 2008, seminar for 9 schools of
  Nevsky district, with participation of 2 Finnish
  specialists December 2008 and April 2009 - for
  70 teachers and specialists of 10 technical
  colleges (2 Finnish specialists)
• Pedagogical councils in the schools and technical
  colleges
• Center for Drug Prevention / Rovesnik 1 meeting
  of the pedagogical council for 30 teachers
  (Railway technical college)
• Stellit 9 meetings of the Health councils in 9
  schools of Nevsky district
• Classes on alcohol drug prevention in schools,
  technical colleges, 2007-2008, Center for Drug
  Prevention/Rovesnik 43 classes, 751 students
  involved
• Trainings in the schools, technical colleges
  Nov. 07 - May 08
• Center for Drug Prevention / Rovesnik 6
  trainings (100 volunteers, 20 trainers)
• View of the Future 2 trainings for trainers
  for volunteers
• Supervision for volunteers Center for Drug
  Prevention / Rovesnik 12 supervision groups for
  15 volunteers each
• Interactive prevention actions in schools of 3
  districts, Mar.-May08 View of the Future 15
  Independence Days in 15 schools (details in Table
  report), 1250 pupils involved
• Public action View of the Future 1 public
  action, 1.6.2008

4
Activity report 2 - Seminars for journalists

• 1st media seminar Young people and alcohol
  May 2008, together with Regional Press Institute,
  for 10 journalists including 2 Finnish
  journalists. Media research presented. 5
  articles published after the seminar
• 2nd media seminar Young people, alcohol and
  advertising - October 2008, 35 participants
  (including 2 Finnish journalists). Second day of
  the seminar (31.10.) was held in a frame of the
  Forum Social Peterburg-2008
• 3rd seminar planned for an autumn 2009, study
  visit of 5 SPb journalists to Joensuu and
  Helsinki, Finland (invited by Finnish
  journalists)

5
Activity report 3 - Seminar for decision makers

• December, 3-5, 2008 in Helsinki, Finland
• Participants - officials from City administration
  (Committee for labor and social protection of
  population, C. for education) officials from
  Youth department and Education dept. of 2 city
  districts with a representative from Ministry
  for health and social development plus project
  partners from Russia and Finland
• Focus discussion on alcohol policy, presentation
  of the project KLAARI of Helsinki city social
  services department (local teams of youth
  workers, police, schools control of access to
  alcohol for young people).

6
Independence Day (sch. 195, 24.4.08)
7
Seminar for school teachers (sch. 336, March 08)
8
1st media seminar (May 2008)
9
Main focus of the articles where young people
alcohol have been mentioned (St. Petersburg
newspapers) (Media research of Centre for
Independent Social Research)

• Alcohol as a reason of criminal behavior of young
  people (??? ?8, ??? ?8, ???2?, ???25, ???
  ????????? ?29)
• Alcohol used by pop stars (?? ?14, ??? ?8)
• Alcohol as a part of leisure time of young people
  (?? ? 28, ????7)
• Story confession on getting rid of alcohol
  dependency (??? ????3)
• Excessive drinking as a trait of national
  Russian character (?? ?9, 24 ???? ?5, ???2 ?, ??
  ?14)
• Alcohol as one of the main reasons of accidents
  and suicides among young people (??? ?7, ?? ?24,
  ????? ?18)
• Alcohol use as deviation (not typical for all
  young people) (????? ?20)

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Summary of media research

• PROBLEMS
• Almost no articles about alcohol problem,
• Especially about young people and alcohol
• Texts sporadic, often scandalous
• Texts mostly critical or negative, rarely
  positive in a meaning of looking for solutions,
  awareness raising etc., or analytical
• REASONS
• Media policy
• Marginal character of alcohol as a social problem
  from the point of view of those who pay
• Alcohol as too ordinary problem (too common,
  noting special)
• Lack of information reasons (events) and lack
  of citizens activity (almost no NGOs in alcohol
  prevention)
• Complexity of the problem, lack of valid data,
  and ethic dilemma (Right to write on healthy
  lifestyle only for abstainers?)
• SOLUTIONS
• Working with editors
• Training of the journalists (updated information,
  new solutions)
• More discussions on professional ethics
• Necessity in cooperation among media and
  journalists
• More skills in understanding of specifics of
  young audience
• New topics, forms, genres, topics, points of
  view
• Creating of information space friendly to
  alternative lifestyles

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National alcohol policy necessary

• Head state sanitary doctor of RF Gennady
  Onischenko
• Alcohol and tobacco are the main cause of
  mortality of male population (low quality alcohol
  , double use household products of chemistry,
  hazardous drinking - also young people involved)
• Documented consumption of alcoholic beverages,
  absolute alcohol, per capita 1990 5,38 liters
  2005 9,7 liters (1,8 X more)
• Unrecorded consumption ( real consumption) 15
  l (100 alc.)
• Comparing with 1998, in 2006 production of
  low-alcohol beverages increased 6 times, beer
  production 3 times
• Worrying tendencies increasing consumption of
  alcohol by young people (today first trial of
  alcohol happens in age 11-15) and by women
• Earlier (in 2005) Gennady Onischenko underlined
  that our legislation provides possibilities for
  abusive drinking of young generation (beer and
  light alcohol drinks are by legislation not an
  alcohol). Beer advertising is very aggressive and
  it strongly influences lifestyle of young people.
• Summary State monopoly for alcohol necessary.
  National alcohol policy in RF necessary. Media
  more attention needs to be paid to harmful effect
  of alcohol, to promotion of healthy lifestyle.
  Schools special programs necessary on harmful
  effect of alcohol consumption and on healthy LS.
• http//www.rospotrebnadzor.ru/docs/decision/?id
  924 - Rospotrebnadzor Resolution 7 / 28.2. 2007
  On strengthening of a control of production and
  distribution of alcohol beverages

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Focus of the 2nd media seminar Young people,
alcohol and advertising

• New initiatives of Russian government (federal
  program on healthy lifestyle for 2009-)
• Updated information on alcohol and young people
  (A-clinic Foundation, Helsinki, and Medical
  Academy of Post-gradual study, SPb)
• Alcohol advertising - The Kännikapina project
  (Rebellion against drunkenness) run by
  Raittiuden Ystävät (Good Templars), Helsinki
• Discussion forum for the Finnish and St.
  Petersburg journalists
• Second day as a part of the forum Social
  Petersburg-2008 (roundtable on prevention)

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Plans of the project coalition (4 NGOs Health
committee) for the 3rd phase (2009-2010)

• Working with young people
• Facilitation of alcohol prevention programs
  implemented in the schools and technical colleges
  (after 1st and 2nd phase of project
  implementation)
• Elaboration of a toolkit for the schools and
  technical colleges on alcohol prevention
• Initiate inclusion of an alcohol prevention among
  young people to the city program of drug
  prevention (that focuses till now only on drugs
  but not on alcohol)
• Continue dialogue with media on alcohol
  prevention
• Finnish-Russian cooperation tightened
• Monitoring of media covering on alcohol issues
• Cooperation with decision makers
• Develop cooperation with a new Prevention
  department of the SPb Health committee (will be
  established in a frame of the Healthy lifestyle
  program of the Ministry for health and social
  dev-t in 2009)
• Developing cooperation with Social policy and
  Youth affairs committees of the city
  administration
• Lobbying alcohol prevention as a special
  direction of a city drug prevention program
• Territorial (community) model of alcohol
  prevention
• Choosing a city district (Kalininsky?) as a pilot
  for implementation of the city alcohol prevention
  program
• Including families into prevention work through
  Family support center and other social
  institutions of the district
• Developing comprehensive model of alcohol
  prevention among young people with participation
  of young people and community perspective
• Including monitoring and evaluation of the
  results, in cooperation with SIHLWA

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Essential Elements of Effective Prevention of
Alcohol Problems
Policies, Laws, and Regulations
Enforcement
Prevention
Public Support
15
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Content of the Healthy lifestyle program

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Aim of the program

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Development of a system of prevention

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19
Expected results of the program in 2009

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  ??????????? ???? ???????????.

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Contacts in St. Petersburg

• NGO Development Center Anna Skvortsova,
  7-812-718 3794, 7-921-939 5590, annas_at_crno.ru
• Stellit Olga Kolpakova, 7-812-445 2893,
  kolpakova_at_ngostellit.ru
• View of the Future Anna Khmyrova, 7-921 916
  6808, Khmyrova_at_list.ru
• Drug Abuse Prevention Center Marina Orlova,
  7-812-575 5613, orlova_m_at_mail.ru

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• Thank you!