Get Zwinky

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Get Zwinky
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Our Goal Opening nail art saloons

• Fashion conscious men and women are seen making
  personal statements through their nail décor - in
  the modern times. Nail care and nail art has
  become an integral part of the beauty industry.
• Nail care for beauty and decoration has become
  very popular in the last few decades.
• Nail lacquering, nail painting, nail decoration
  and nail piercing are some different nail art
  ideas, which are popular all over the world.
• Global trends like nail piercing and nail
  painting is also making its presence felt in
  Indian fashion circles now.
• Nail art is a creative field and the fashioning
  and designing of nails is becoming more and more
  innovative.
• Nail art designers are working with various
  mediums like dried flowers beads and fabrics to
  enhance the beauty of nails.
• Nail aesthetics have become an interest -
  especially for those who frequent beauty parlors
  for other things. Bold colors like gold, silver,
  blue, red, green and black are preferred over
  softer shades by high fashion circles.

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• BEAUTIFUL GORGEOUS
• LOVELY
• ATTRACTIVE ENTICING
• ELEGANT
• EXQUISITE ALLURING ELEGANT
• CHARMING

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Some have focused on certain links

• For product features Designing and creating
  artificial nails, Nail piercing, Nail painting,
  Nail lacquering, Nail painting , Manicuring ,
  Pedi curing of nails
• For information collection process Internet
  based yahoo, Google, style in and flicker.
• For buying process internet booking, widely
  distributed and well displayed shops in the mall.
  
• For payment process Visa and Master Cards and
  cash.

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Sourcing customer through new products

• Customer-route When customer dissatisfaction is
  high incase of the products and services provided
  to them , then appropriate investments should be
  made in the field of technology development.
• Product-route Product is the only way to satisfy
  and attract customers therefore products used in
  the saloon should be of high quality.

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Technology

• New Applications of existing products /technology
  should be applicable as far as possible.
  introduction of new and better quality products
  can be a turning point incase of profitability of
  the business.
• Technology integration (call taxi, mobile)

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Research for Business Idea
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Availability of nail art saloons

• It is quite possible that many of the promising
  ideas might not make commercial sense. As Nail
  art is a very specialized cosmetic field so it
  may not be acceptable by Indian women .
• It involves close examination of the
  environmental conditions and their impact upon
  our business idea.
• This analysis may advice to modify, adapt,
  rearrange, substitute, combine, reverse, etc.

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Factors affecting nail art Industry

• Market size one of the major concern about
  starting this venture is taking into
  consideration that change is permanent.
• Demand variability depends upon age factor.
• Industry rivalry
• Market growth rate
• Global opportunities expansion

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Services available

• Designing and creating artificial nails
• Nail piercing
• Nail painting
• Nail lacquering
• Nail painting
• Manicuring
• Pedi curing of nails

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Competition

• Madonna Vlcc
• Lakme Looks
• Ambikka pillia
• Shenaz Infinity Eternity
  
• Gorgeous
• Silk and shiny
• 
  Grace and style

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Market study

• Identify areas of high customer dissatisfaction
• Assess market size
• Assess challenges in accessing customers
• Assess competitive attractiveness

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Scanning the Environment

• International Environment
• Domestic Environment
• Macro Environment
• Sect oral Analysis
• SWOT Analysis

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International Environment

• International developments affect all businesses
  for instance like reccession,changing the economy
  etc.
• World is a Global Economic village
• Integrated economies
• Increased susceptibility to external happenings
• Internationalization, Digitization, Outsourcing
• One has to understand the impact of these factors
• See more opportunities than threats example how
  can we make the business more profitable.

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Scanning the Environment

• Political Environment
• Stable conducive political climate
• Government policies like changes in the budget
  etc will effect the costing of the saloon.
• Extensive institutional framework
• Technological Environment
• Level of technology example introduction of new
  products etc
• Rate of change in technology
• Socio-Cultural Environment
• Customs, Norms and Traditions of the society
• Its crucial for the operations of MNCs

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Screening the opportunity

• Solution for customer problem
• Valuable
• Before starting any venture the most important
  aspect is consumer therefore following points
  should be kept in mind
• Easily accessible in high markets
• Cost effectiveness
• No transport problem
• Hospitality
• Quality is the basic motive
• Nail art is a creative field and the fashioning
  and designing of nails is becoming more and more
  innovative so satisfying the consumer is the
  priority.

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Sect oral and swot analysis

• Sectoral Analysis
• Deep study of the sector or Industry conditions
  in which we doing the business should be studied
  and respective changes should be applied.
• Study the industry attractiveness
• Constraints or thrust on technology, manpower
  raw material
• SWOT Analysis
• Helps understand own skills abilities like in
  what areas we specialize and in what areas we
  need to apply changes.
• Knowledge experience well trained staff
  should be hired who are best in their fields.
• Helps in understanding the competition which
  ensure permanent changes which proves to be
  beneficial.

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Solutions to the problems of the customers

• Many healthcare suggestions and services are
  being provided.
• Specialized services are being provided for
  healthy and cleans hands and feet.
• Its valuable for the customers as they are
  getting quality products and services.

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Why can only we provide the solution?

• Nail care saloon is a very new concept in a
  country like India therefore specialized services
  like Designing and creating artificial nails,
  Nail piercing, Nail painting, Nail lacquering,
  Nail painting ,Manicuring ,Pedi curing of nails
  which solves many unsaid questions of the
  clients.

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• Willingness of the customers to buy the
  product
• How many customers are there?
• Targeting on high end and upper middle class
  specially the youth.
• How many will buy from us?
• Depending upon the pocket size of the consumer
  because fashion is expensive.

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How are you going to do it?

• Business model
• Product
• Many services are being provided including
  L'Oreal and Mac products for example nail paint.
• Location
• It'll b located in metro cities , main market and
  some malls.
• Technology/Innovation
• Latest products available.
• Service
• Very good with hospitality
• Brand
• By providing good services will gain goodwill and
  brand value.

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How can we defend against others?

• We can attract new customers by various means
• Providing new and high quality products
• Best services
• Easy and cheap ways of commuting
• Easy accessible of the saloon location
• Well trained and specialized staff.
• Valet parking available.

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• Uniqueness about the idea
• New concept
• Fast fashion
• Artificial nail care
• Decorating and beautifying the nails with color
  varnish, glitter and other embellishments.
• The maintenance, repair and removal of artificial
  nails are also a part of a nailist's job now
• Nail technicians use several nail care products
  to ensure the health and safety of their clients
• Fashion conscious men and women are seen making
  personal statements through their nail décor - in
  the modern times
• nail enhancing techniques, nail art, nail décor
  and other fashion trends connected with nail care
  to satisfy the individual tastes of their
  customers.

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Self-Opportunity Match

• Previous Experience (knowledge, skills)

• Problems (existing, emerging)

• Self

• Customer

• Access to new knowledge, skills

• Level of dissatisfaction (criticality,
  discontentment)

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Nail art machine and brushes
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• Financial Attractiveness Strategy (source, cost,
  availability, adequacy)

• Solution to Customer
• Dissatisfaction

• Marketing Attractiveness Strategy (size, Entry,
  Sustenance)

• Technical Attractiveness Strategy (Existing/new
  technology and products/services)

• Entrepreneurial Capability Strategy (Attitude,
  Skills, Knowledge pool/network individual/group)

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Overall Attractiveness

• By determining the technical feasibility
• Estimating the financial viability
• Team quality is critical
• Assessing the entrepreneurial resources (ASK)
• Assessing the fit with personal preferences and
  aspirations
• how we can fill the gaps in capabilities
• Iteratively balance the venture tripod (mkt,
  tech, fin) and entrepreneur (your teams) at
  every stage
• Detached passion
• Prepare a dynamic Business Plan

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Entrepreneurial Opportunity Search

• Markets arise for new products services from
  wants needs of consumers.
• Observing the surroundings and consciously
  question how to resolve issues that come across.
• Developed sensitivity towards the changes around
  ourself.
• Carefully scanning the environment to gather
  ideas.
• Ideas for new products or services need not be
  earth-shakers but money makers.

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Finalizing a Product/Service

• Combine opportunities provided by the environment
  with your strengths
• In terms of knowledge, skills, experience, etc
• Analyzing the industry forces
• finalizing the product/service
• The proposed product/service must be compatible
  with
• The capability
• Resources Available
• Need of society

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Obstacles

• Expensive
• New concept for Indian market
• Transportation problem
• Market size
• Artificial nails doesnt remain for longer period
  

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Market share

• Make-up just got extended to the nails too! Nail
  art is the latest in thing in the fashion world,
  and is taking it by storm.
• Today, technology has made it possible for one to
  flaunt the designs of one's choice on his or her
  nails.
• item Range from Nail polish, Artificial Nail, 3D
  Sticker, Crystal powder, Brush and many Others.
• There is no reason why you cannot have your nails
  looking all glamorous and fashionable, and play
  safe and healthy too!
• OUT OF THE TOTAL RATIO 30 ESTIMATED WOMENS IN
  METROPOLITIAN CITIES ARE CONCIOUS FOR HEALTHY AND
  CLEAN NAILS.

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The Business Plan

• Understanding business plans is not only
  important for those who are starting businesses
• More and more banks are requiring business plans
  for loans, for new projects and on-going
  operations,
• Business plans are used in large companies to
  justify projects,
• No matter where you work, it is increasingly
  likely that you will need to evaluate somebody
  elses business plan.

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REFERENCES

• Magazines like Elle , vogue , cosmopolitan
• Internet sites like Google, www.nailart.com,www.be
  autifulu.com,www.alluring.com

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Thank you . Chandni singh
Jasnoor sapra
Ritika walia Swati aggarwal