Robert Davidman EarthQuake Media

1
Robert DavidmanEarthQuake Media 15 East 26th
street Suite 802New York, NY 10010Ph
212-204-9207Email rob_at_earthquakemedia.com
2
What we do

• EarthQuake connects you with your customers by
  delivering a fully integrated advertising and PR
  campaign. We make your voice heard in this
  environment of media saturation and clutter.
• Bottom Line We help you sell more and save
  money.

3
Our Services

• EarthQuake employs a 360 approach through
• Advertising Media Planning and Buying
• Reaching the masses
• PR / Social Media Relations
• Influencing tastemakers
• Events and Sponsorship Planning, Analysis and
  Activation
• Touching consumers one-to-one
• Search Engine Optimization
• Being there when someone raises their hand

4
EarthQuake Media Online Capabilities

• Customer Targeting
• Geographical
• Behavioral
• Contextual
• Day part (time of day)
• Re-marketing (re-messaging to people who have not
  converted)
• Campaign Tracking
• DoubleClick DFA (leading digital marketing
  tracking and serving software)
• Realtime campaign reporting
• Conversion optimization

5
Media Planning and Buying

• Research
• We locate your customers.
• Strategy
• We turn your corporate vision into actionable
  media plans.
• Negotiations
• We fight for the best prices and secure added
  value for you.
• Stewardship
• We make your campaign efficient.
• Reporting
• We give you a detailed analysis of how your
  campaign performed.
• Bottom Line You save time and money.

6
Our Media Success Stories

• Cinemax
• Executed one of the most successful campaigns
  ever using a combination of user generated media
  and sweepstakes for a first time HD premiere.
• HBO
• Achieved over a 42 conversion rate for a online
  sweepstakes.
• PartyPoker.net
• Integrated the brand into The Best Damn Sports
  Show thus increased the efficiencies of the
  overall upfront buy with Fox Sports Net.
• Lauras Lean Beef
• Increased overall website traffic which drove
  significant sales at local food retailers.

7
Public Relations

• We combine traditional top-down media relations
  with bottom-up social media relations to drive
  both adoption and awareness.
• We listen to, engage in and measure online
  discussions through the following strategies
• Validation
• Secure endorsements from community leaders online
• Social Permission
• Engage consumers directly online where and when
  they are discussing topics relevant to the
  clients product
• Participation
• Share original compelling content to engage
  prospects

8
Our PR Success Stories

• InterActive Corporation
• 4.7m Zwinky downloads in one year
• Votefortheworst
• 280,000 unique visitors per day--one of the most
  talked about campaigns of the year
• Bluefly.com
• Doubled daily conversations and increased inbound
  links 47.5
• Microsoft
• More than 1 million people viewed videos

9
Event and Sponsorship Marketing

• Evaluate
• Today knowledge has power. We scour the market
  and source all available opportunities so that
  your unique project is placed in the right
  environment to achieve your objectives.
• Research
• It may sound sexy, but will it work? We study
  all events and sponsorships with due diligence to
  determine if your results will exceed your
  expenditures.
• Recommend
• With opportunities plentiful, it takes more than
  just sizzle to decide what to choose. We work
  with you to balance the emotional side with the
  business reality.
• Activate
• Writing a check is the easy part. The key is
  capitalizing on all the value rights you
  purchased and bringing your sponsorship to life.

10
Our Events Success Stories

• PartyPoker.net
• Owned Las Vegas during the World Series of
  Poker and generated a 90 share of voice amongst
  the competitors.
• 1-800-Free411
• Generated over 10,000 unique new customer mobile
  numbers during the Spring Break promotion.
• PicksPal.com
• Helped generate 200,000 new sign-ups to the March
  Madness promotion at Spring Break and in Chicago
  sports bars.
• vitaminwater
• Created brand buzz and excitement with nationally
  recognized Sand Castle promotion during spring
  break in Panama City Beach, Florida.

11
Search Engine Optimization

• Organic Search
• When people are looking for you we make it easy
  to find you.
• Paid Search
• Only pay for customers that show an interest in
  you.
• Website Optimization
• Be sure your website gets picked up by all the
  search engines.
• Inbound Linking
• Get other sites to link back to you.

12
SEO Success Stories

• 1-800 Contacts
• Optimized their website to improve their
  visibility for product specific keywords.
• Calendars.com
• Using a combination of organic search and paid
  search, we were able to generate over 7,000
  orders during the short calendar buying season
  November-March.
• Dr. Larry Ask the Vet
• Optimized his website with a linking structure to
  go from a few hundred visitors a month to over
  10,000.

13
Select Clients
14
About Us

• Your work is handled by senior media
  professionals with a breadth of relevant
  experience.
• We have a proven track record in both traditional
  and emerging media.
• Weve been working in online media since 1994.
• We have the right mix of expertise
• National TV Advertising
• Online
• Print (Newspapers, Magazines)
• Out of Home (Billboards)
• Events and Sponsorships Marketing
• Public Relations

15
We are Independent

• We are privately held.
• We work for our clients not our shareholders.
• Established in 1999 with the goal of providing
  independent media advice to achieve and integrate
  marketing campaigns across multiple media
  platforms (TV, Web, Print, Radio, etc).
• In 2006 we added Attention PR as a way to
  complete the marketing circle.

16
ContactRobert DavidmanEarthQuake Media15 East
26th street Suite 802New York, NY 10010Ph
212-204-9207Email rob_at_earthquakemedia.com
17
Appendix
18
HBO/Comcast Digital Cable

• Case Study HBO/Comcast Digital Cable New
  Subscriber Acquisition Campaign
• Media Online
•  
• Objective To sign up new HBO and Comcast Digital
  Cable customers within the Chicago DMA through a
  promotional offer package from HBO/Comcast.
• Challenge The offer was only available to people
  within the Chicago DMA and thus the advertising
  had to be targeted. In addition, there was a
  set length of time to draw in the customers
  before the promotion expired, which required that
  we get people to take immediate action. Lastly,
  these customers needed to be acquired within a
  set budget and within a set cost-per-acquisition
  range.
• Solution Through geo-targeting by DMA, we
  guaranteed that only potential customers within
  the target market would by reached, without
  wasting impressions. Additionally we used
  behavioral and contextually targeting to ensure
  that we reached people who have visited
  entertainment and technology sites as well as
  those browsing content relevant to the promotion.
  By tagging various pages along the sign up
  process, we were able to re-market to people who
  started responding to the offer but not completed
  the transaction. It was off these transactions
  that optimized the campaign, not simply clicks.
  Doing so we allowed only the top converting
  impressions to be served and the maximum ROI
  achieved.
• Results The campaign was very successful and
  efficient It fully delivered within budget and
  at the lower end of the established target
  cost-per-acquisition range. In the process
  qualified site traffic to the Comcast Cable
  Chicago website increased by 25.

19
Case Study

• HDNet Films/Magnolia Pictures The War Within
• Media Used Online, OOH
•  
• Objective Generate awareness, interest and box
  office sales for The War Within movie premiere.
• Geographically targeted online ads to both NYC
  and LA.
• Rich media ads garnered a higher than average
  interaction rate.
• Enabled consumers to view the trailer online and
  find local listing information.
• Zip-code targeted, GPS enabled taxicab tops ran
  ads when taxis were in desirable locations.
• Over 12 of all users online clicked to get more
  information about the film.

20
Case Study

• Chief Executive Air / Goldman Sachs, B to B
• Media used Events and Public Relations
•  
• Objective Capitalize on the news surrounding the
  Goldman Sachs holiday bonuses to generate new
  sales for Chief Executive Airs charter services.
  
• Created a grass roots campaign isolated to the
  front steps of the Goldman Sachs headquarters in
  New York City.
• Distributed mock boarding cards using well
  dressed flight attendants.
• Generated buzz and excitement which brought media
  attention.
• The NY Times ran a front page article that talked
  about our promotion.
• 1,500 boarding passes were handed out in six
  hours and garnered new sales totaling over
  150,000.

21
Case Study

• The Film Movement
• Media Used Online, OOH, DRTV
•  
• Objective Increase traffic to the website and
  genereate sales for the monthly movie
  subscription service.
• Targeted online cinephile communities.
• Combined online and offline media.
• Sponsored content to garner high share of voice.
• Increased total visitors to site by 60
• Increased sales by 40.

22
Case Study

• Cinemax HD Star Wars Series Premiere
• Media Used Online, Viral
•  
• Objective Announce the premiere of all six Star
  Wars episodes on Cinemax HD (high-definition) to
  a national audience.
• Promoted a user generated video contest through
  fan sites, search and portals.
• Reached out to casual fans with an online
  advergame.
• Garnered higher than average click rate and
  surpassed planning goals.
• Achieved a 15 overall conversion rate.

23
Case Study

• PartyPoker.com / Dallas Mavericks- One Hand Poker
• Media used OOH, Radio and Print, Grass Roots
• Objective Interact with basketball fans to
  secure new sales leads.
• Got fans to interact with the brand without
  competitive clutter.
• Generated a clean database of over 10,000 people.
• New player registrations increased by record
  levels for a single promotion.

24
Case Study

• PartyPoker.net - Custom TV Vignette
• Media used Television
• Objective Create customized poker content that
  successfully exposes the PartyPoker.net brand to
  people who dont play poker.
• Created a brand integration segment on Fox Sports
  Nets highest rated, regular series.
• Exposed PartyPokers spokesperson to a wider
  audience.
• Generated efficiencies for the upfront media buy
  through leveraging the existing sports brand.

25
Robert Davidman, Partner, CEO EarthQuake Media

• Robert has a solid decade of integrated media
  experience with a strong focus on building and
  executing new media campaigns. Roberts areas of
  expertise include broadcast media, online media,
  corporate strategy development, and marketing
  planning and strategy.  At EarthQuake Robert sets
  the vision and strategy for the agency.
• Before joining EarthQuake, Robert was the
  Director of International Broadcast Services for
  Yahoo (formerly Broadcast.com), where he
  developed and implemented the Internet broadcast
  business model in 24 countries outside the United
  States. At Yahoo, Robert served as a company
  evangelist for emerging media. As well, he
  counseled senior management at Yahoo on how to
  sustain the business long term in their local
  countries.

26
Jon Lumerman, Associate Media Director

• Jon is responsible for media strategy, research,
  planning and buying for all EarthQuake clients.
  He has developed and lead numerous campaigns
  including TV, print, radio, Internet, and
  out-of-home. Jon was named to Media Magazines
  Top 10 Rising Stars of 2006.
• Prior to joining EarthQuake, Jon was a Senior
  Buyer at Universal McCann. There he managed the
  buying for clients such as Kohls Department
  Store, Maytag and Hoover.
• Prior to McCann, Jon was a Media Buyer at
  MediaVest. In this role, he was responsible for
  the daily account management for clients such as
  Heineken, Enterprise Rent-A-Car, Avon, Philip
  Morris and Procter Gamble.

27
Jeff Giacchetti, Associate Media Director

• Jeff develops fully integrated campaigns for
  HBO, Cinemax, Magnolia Pictures, and Film
  Movement. He works across Internet, TV, print,
  radio, sponsorship, out-of-home and wireless
  media.
• Prior to joining EarthQuake, Jeff was a Senior
  Media Manager at VNU Business Marketing, within
  their Worldwide Sports Division. There he was
  involved in the business-to-business media
  marketing for clients such as Under Armour,
  Starter, and Woolrich Brands. Jeff earned a
  bachelors degree from Fordham University in New
  York.

28
Bobby Markowitz, Vice President

• Since July 2005, when Bobby Markowitz joined
  EarthQuake Media, he has spearheaded the rapid
  growth of EarthQuake Medias events, sponsorships
  and promotional efforts . In doing so, he is
  shaping a new paradigm for events, sponsorships
  and customer acquisition that he also believes
  can reshape Americas attitudes towards the
  experiential marketing medium for customer
  acquisition.
• Prior to joining EarthQuake Media, Markowitz
  built and directed the marketing for Ziff Davis
  Medias video gamer social network 1UP.com and
  Sports.com, Europes largest online sports
  entertainment destination. Also while in Europe,
  Markowitz developed business and activated
  sponsorships for RPMC, an experiential marketing
  excitement agency.