Adero Overview

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Adero Overview

• Rick Grinnell
• October 12, 2000

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Company Background

• Innovator in global content distribution
• Recognized by Network World as one of the Top Ten
  companies to watch in 2000 (April, 2000)
• Headquartered in Boston, MA
• Over 230 employees worldwide
• 112 million raised since inception
• Major strategic investors include
• Intel, America Online, Inktomi, Reuters and
  Microsoft

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The Adero GlobalWise Network
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The Adero GlobalWise Network
Without Adero GlobalWise, this connection spans
13 networks and 5 autonomous systems (ASs)
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The Adero GlobalWise Network
with a download time of 22.9 seconds
Source Keynote Systems, performance measurement
for February 2, 2000 1000AM EST2
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The Adero GlobalWise Network
With Adero GlobalWise, this connection never
leaves Singapore.
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The Adero GlobalWise Network
8
The Adero GlobalWise Network
Source Keynote Systems, performance measurement
for February 2, 2000 1000AM EST
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GlobalWise Revenue

• GlobalWise Content services are billed as
  bandwidth usage out of Aderos Intelligent Nodes
• Mbps calculated on a 95th-percentile basis
• GlobalWise Streaming services are billed as bytes
  served and stored
• Industry-standard pricing methodology

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The Next Stage of CDN Evolution Content Bridge

• The first, trusted end-to-end content delivery
  service available to the real edge of the
  Internet, involving all the players in the
  network chain.

Carrier
Audience
Content Provider
Hosting Provider
Access Provider
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Content Bridge Features and Revenue Model

• PERFORMANCE
• Content is served from edge caches closest to
  audience members
• Improved website download speed
• Revenue generated by charging for edge bandwidth
• CONTROL
• Ability to manage content updates to caches
  within Content Bridge networks
• Ensured delivery of fresh content
• Revenues from bits transferred to edge servers
  and edge storage
• VISIBILITY
• Access to daily reports containing usage data
  from the real edges
• Variable fee dependent on report size and detail

Carrier
Audience
Content Provider
Hosting Provider
Access Provider
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Content Bridge How Revenue is Shared
Local access providers receive xx of Content
Bridge Usage Rate for Content Bridge traffic
served

• Adero provides the following service and receives
  payment
• Software and 24X7 network monitoring
• Log data collection, tracking and revenue sharing
• Hardware provisioning (may be carried by other
  parties)

Hosting providers receive xx discount on the
Content Bridge invoice sent to www.website.com
for Content Bridge services
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Thank You