Turn Towards Blekko To Protect Yourself From Spams

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BLEKKO

• Turn Towards Blekko To
  Protect Yourself From Spams

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• From most trivial of matters to most important of
  issues, whenever we need some information we
  instantly turn towards internet search engines.
  Some of the major search engines like Google and
  Yahoo source content from other websites on the
  World Wide Web using complex algorithm equations
  that are highly susceptible to SEO and other
  manipulation. The results displayed, therefore,
  score low on quality despite being high on
  numbers. Blekko is a new-age consumer facing
  search engine which uses a high degree of human
  involvement along with algorithm equations to
  deliver high-quality, spam-free results from the
  most trusted of sites. 
• The menace of spam has become widespread and
  despite the best effort of law enforcement
  agencies and IT companies, this scourge continues
  to grow at a much faster rate than before.

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What is spam?

• Spam is flooding the Internet with unsolicited
  messages about a host of products and services.
  It is a form of unsolicited advertising that is
  forced upon consumers by unscrupulous firms and
  companies. 
• Spams can have some serious repercussions, as
  unsuspecting and gullible Internet users may
  believe in the commercial messages they receive
  of questionable products and quick get-rich
  schemes like Nigerian scams. 
• Nigerian scam is a type of scam which was so
  christened because it originated in Nigeria. This
  scam, however, is no longer limited to Nigeria,
  having spread its tentacles to all parts of the
  world.

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• This type of scam usually involves the often
  played cock and bull story that a huge sum of
  money needs to be transferred outside the country
  and the person in question can get to keep a
  certain percentage of it, if he or she helped to
  move it out of the country.
• This scam got a further boost with the advent of
  Internet and low operating cost of sending spams.
  E-mails were directly delivered in the victims
  inbox asking him/her to send certain amount as
  processing fee.
• A huge number of people fell for it and still
  continue to do so in a fraud that often results
  in identity thefts and other online frauds.
• Spams continue to flourish, as they cost very
  little to send. The burden of unsolicited
  advertising is borne by public and Internet
  service providers.
• Blekko, since its inception, has declared an
  all-out war on spams and spammers. It has blocked
  hundreds of thousands of pages that made use of
  spamming in one way or the other.

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What is spamdexing?

• Spamdexing basically refers to spams that target
  Internet search engines. The word, in fact, is a
  combination of two words, which are spamming and
  indexing.
• It refers to the unscrupulous practice of
  manipulating a web page to compel search engines
  to display them higher than other websites in
  response to a search query by the user.
• It is a frustrating experience for users, as the
  results that are delivered to them are of low
  quality and usually irrelevant to the information
  desired.
• Spammers usually make use of Black Hat search
  optimization techniques to influence their
  ranking.

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What is Black Hat SEO technique and how does it
work?

• A search engine results page (SERP) is the web
  page which the search engine returns in response
  to users queries. 
• Black Hat SEO technique refers to the unethical
  practice indulged in by webmasters to trick the
  search engine to give a higher SERP ranking to
  their webpages.
• One of the tricks used by these tricksters is
  called keyword stuffing or simply overstuffing.
• Tricksters stuff their webpages with dozen or may
  be hundreds of keywords, so that they are easily
  picked up by search engines. Some even make use
  of text matching the pages background to make
  them invisible to users.

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• Another method used by fraudsters is to put
  irrelevant keywords on their pages to trick
  search engine. For example, the word game may
  be listed as keyword, whereas in real the website
  may be selling clothes for teenagers.
• Unethical competitors also indulge in a trick
  called page stuffing. Website developers first
  create a page that appears high on SERP and then
  make an exact copy of it to ensure that both
  pages make it to the top.
• It is an unscrupulous means of driving out
  competition by deliberately thwarting the
  attempts of other websites from scoring high on
  SERP.
• Selling and framing of links is another favorite
  indulgence of people interested in Black Hat SEO
  techniques.

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• Majority of the search engines place high
  importance on the number of links that a website
  has to determine for its relevancy. Miscreants
  buy links from other sites to boost the rank of
  their sites.
• A link farm is a collection of unholy nexus of
  Web pages that work on the principal of you
  scratch my back, I will scratch yours.
• Web pages are interlinked to one another to
  increase each others ranking in the process,
  creating a highly frustrating search experience
  for end users.

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Conclusion

• Spam can be an effective tool for committing a
  variety of online frauds. They can be used to
  transmit viruses and other malicious software. 
• Spammers use both human greed and their
  inexperience to perpetrate a variety of frauds
  like identity theft, phishing, and advance fee
  fraud, among others.
• Blekko is a consumer facing search engine
  renowned for providing spam free results. It
  gives preference to quality over quantity, and
  delivers results only from the most trusted of
  sites. It does not solely rely on link-based
  authority preferring to involve human experience
  in delivering results.