Turn Toward Blekko To Protect Yourself Against Spamdexing

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Turn Toward Blekko To Protect Yourself Against
Spamdexing
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• You must choose a search engine that provides you
  with the most relevant results in the shortest
  possible time. Blekko is a new-age consumer
  facing search engine that brings to you the most
  pertinent results from the most trusted sites.
• The latest entrant to the highly competitive
  search engine market lays excessive emphasis on
  delivering quality and spam-free results. Any
  website doubted to be indulging in unscrupulous
  tactics is immediately banned from its results.
• Spam has become the biggest scourge of internet.
  It entails very low operating cost, which allows
  it to spread fast despite the best efforts of IT
  companies and Internet service providers.
• It, therefore, becomes a matter of utmost
  importance that for inline queries, you turn
  toward a search engine that provides you with the
  most comprehensive protection against the menace
  of spam and 'Spamdexing'.

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• Spamdexing and the harm it can cause
• The word Spamdexing is an amalgamation of two
  words spam and indexing. Therefore, as the
  name suggests, it refers to conscious
  manipulation of search engine indexes.
• 'Spamdexing', also known as search engine
  poisoning, is the deliberate attempt made by
  unethical webmasters to tamper with the search
  engine indexes.
• Indexes What are they?
• Search engines have automated programs called
  crawlers, spiders, or robots that visit different
  sites on the Internet.
• These software check for the websites meta tags,
  the quality of information it contains, the
  traffic it attracts, and the number of links
  originating to and from it, among other things.
• All this information is used in building of
  indexes. After the data is collected, the spider
  or crawler returns to the central depositary
  where the data is indexed.

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• The spiders or crawlers visit these websites at
  certain intervals to see whether any changes have
  been made to it.
• People like you and me, when looking for any
  information on the internet through a search
  engine, are in fact getting the result from the
  indexes the crawlers have created.
• This is the reason the search engine is able to
  return thousands of results in a jiffy. They do
  not have to look for information on the Internet,
  but only in the indexes created by them.
• This is, therefore, understandable that indexes
  are going to be the prime target of unscrupulous
  webmasters and spammers looking to manipulate the
  indexes to get a higher ranking for their
  websites.
• Various dishonorable and questionable methods and
  techniques used by unprincipled and
  unprofessional webmasters to secure a higher
  ranking in the results displayed by search engine
  are referred to as Black Hat Search Engine
  Optimization (SEO) techniques.

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• All of us want to get the information that we are
  looking for quickly without the wastage of time
  and other precious resources. Blekko has been
  highly successful because it gives us exactly
  what we want.
• It yields the best and most relevant result in
  the shortest possible time by protecting us
  against a variety of Black Hat SEO techniques,
  which are mentioned below
• The Stuffing of Keywords
• Keyword stuffing is one of the most common
  unethical search engine optimization techniques.
  Web owners or webmasters add excessive amount of
  keywords in the HTML or tags of the webpage to
  attract additional consumer traffic.
• Webpages use a variety of ways to hide contents
  from a visitor to its website. They can color the
  text same as the background color or put the text
  behind the picture, so that it cannot be seen.

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• Sophisticated search engines have developed
  software that consistently checks for keyword
  stuffing. A good search engine as such can help
  you avoid this menace and give you a fair search
  experience.
• Link Farming
• The number of links that goes into the website
  and the number of links originating from it add
  to the website's reputation. It shows that the
  website has some relevant information that is of
  value to people.
• Crawlers and spiders as such give added weightage
  and better ranking to websites that have larger
  number of links.
• This gives way to another unethical SEO practice
  called link farming. Dishonorable webmasters
  indulge in buying and selling of links to fill
  their web pages with useless or dead links just
  to catch the attention of the search engine
  crawler.
• This results in wastage of time and in certain
  cases clicking on these links can take you to a
  site that may contain wrong and harmful
  information.

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• Morally bankrupt webmasters also indulge in
  buying expired domains. They are continuously on
  the lookout for domains that may be approaching
  expiry date or have just expired. They instantly
  buy it, so that they can fill it with links
  directing to their own pages.
• Conclusion
• Spamdexing and other Black Hat SEO techniques can
  prove to be extremely detrimental for a search
  engine user. In addition to depriving them of
  affair search experience, they may expose search
  engine users to online theft and fraud.
• It is, therefore, important that you immediately
  switch to Blekko. This is one search engine that
  completely protects you from the unscrupulous
  designs of evil webmasters by using a combination
  highly-advanced software and human expertise.

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Thank You
Blekko 130 Shoreline Drive, Suite 200 Redwood
City, CA 94065