Reasons For High Email Bounce Rate

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Reasons For High Email Bounce Rate
By Alphasandesh.com
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Initiation

• High bounce rates adversely affect sender
  reputation and apparently have a negative effect
  on delivery rates. As an email marketer, you
  should attempt to decrease your bounce rate.

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What is Email Bounce Rate?

• E-mail bounce rate is the proportion of sent
  messages that could not be delivered. These
  bounces can either be soft or hard.
• Hard bounces occur when message gets delivered to
  an invalid email address, whereas
• soft bounces occur when the e-mail server
  encounters a problem, such as a mailbox that has
  reached over limit.
• Indeed, managing your email bounce rate can
  enhance conversions, increasing the ROI of your
  e-mail marketing campaign.

alphasandesh.com
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Reasons for Occurrence of Bounce Rates

• Below are some reasons for occurrence of high
  email bounce rates
• An imaginary email id
• Emails which are impossible to deliver
• Blocked email addresses
• Do not have quality content

alphasandesh.com
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An Imaginary Email ID

• If the bounce gets marked as missing e-mail
  address, the email address could have an error or
  the individual with the id may have left the
  organization.
• There is also a possibility that the contact gave
  a wrong email address, which can be the case if
  you are providing something online in return for
  an email.

alphasandesh.com
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Emails Which are Impossible to Deliver

• If bounced emails get marked under undeliverable
  category that means the recipient e-mail server
  is momentarily unavailable, overburdened, or
  could not be found.
• An email server that could not be found may have
  stopped or under maintenance, so this may just
  indicate waiting to send the e-mail to the
  addresses again.

alphasandesh.com
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Blocked Email Addresses

• If the email ids get into the blocked category,
  the recipient server has banned the incoming
  e-mail.
• This is usually the case amongst government
  organizations or schools, where servers can be
  very strict when it comes to receiving e-mails.

alphasandesh.com
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Do Not Have Quality Content

• Poor or low quality content can make visitors go
  out without visiting on the company's website.
  You can come across at the standard time visitors
  are spending on the page if this time is low,
  then there is a high probability that the readers
  are getting the content inappropriate and of no
  use.

alphasandesh.com
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Conclusion

• Therefore, when we think of e-mail bounce rates
  we only think of losses that we acquire, it is
  very necessary that you lessen your bounce rate,
  to improve your website's productivity and
  increase the return on investment.

alphasandesh.com
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