6 Reasons Your Website Has a High Bounce Rate

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6 Reasons Your Website Has a High Bounce Rate
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• Are you trying to figure out the reasons for a
  high bounce rate? Well, youve come to the right
  place!
• A high bounce rate is one of the worst factors
  that can affect your lead generation and
  conversion potential. Its why businesses
  everywhere are trying their best to lower the
  percentage of visitors who leave their website
  after viewing just one webpage.

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If you figure out why your website has a high
bounce rate, you can fix the problem areas and
increase your visitors interest in your content.
You can check the overall bounce rate for your
site, as well as the bounce rate of individual
webpages, in the Audience Overview tab of Google
Analytics. Typically, if your websites bounce
rate is somewhere between 26 and 40, then you
have nothing to worry about. However, your rate
can also vary based on your industry, webpage
specifics, and the kind of site you operate.
Usually, if your bounce rate is more than 70,
you need to figure out why that is and how you
can decrease it. So, lets discover some
potential reasons for a high bounce rate!
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6 Reasons for High Bounce Rate
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• Slow Loading Pages
• A slow-loading page often contributes to a high
  bounce rate. If your websites pages take longer
  than a few seconds to load, your visitors might
  get frustrated and leave your website. Google
  wants to promote content to its user that results
  in a positive experience for them. A slow-loading
  page can contribute to a negative experience.
  Its why the search engine focuses on site and
  page load speed. You must make optimize the
  loading speed of your webpages by using
  compressed images, reducing third-part scripts,
  leveraging browser caching, etc.

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2. Misleading Meta Descriptions or Title
Tags One of the most common reasons for a high
bounce rate is a misleading title tag or meta
description that fails to summarize the content
of your webpage. It leads potential visitors to
click on a link thinking your content is related
to their search query only to find out that it
isnt, which leads them to bounce back to the
search engine. Its why you must stay away from
keyword clickbait and review the content of your
pages along with their title tags and meta
description to ensure that they arent
misdirecting potential visitors. If the
information does not match, you might need to
change the meta tag or your content to suit the
search query.
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3. Technical Error or Blank Page If your
webpages bounce rate is inexplicably high and
people arent spending more than a few seconds on
it, your webpage might be returning a 404 error
or appearing blank. Access the webpage from your
audiences most popular device configurations and
browsers to replicate the user experience and
figure out the fault and fix it. 4. Under
Optimized or Low-Quality Content Your visitors
might be bouncing from your website because of
the quality of your content. You need to produce
high-quality, credible, valuable content to keep
your visitors hooked. You also need to optimize
your content for SEO, readability, and engagement.
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• Here are some ways to optimize your content
• Write in simple sentences and use scannable
  fonts.
• Use header tags, break paragraphs, and use lists
  to break the monotony of chunks of texts.
• Answer the search query clearly
• Add images to break up the copy and make it
  more engaging
• Use infographics and videos to engage the visitor
  and offer them more value

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5. Poor User Experience Are your webpages
overloaded with unnecessary CTAs, pop-up surveys,
ads, and email subscribe buttons? If thats the
case, you might be making your visitors bounce
back from your website. After all, cluttering
your page with too many stimuli and user-specific
requirements might lead to a poor user
experience. It can make your pages unappealing to
the user and confusing to operate. So, make sure
to keep your pages as clean, relevant, and
engaging as possible without overdoing the CTAs.
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6. Non-Mobile-Friendly Pages Lastly, an
irresponsive webpage that is not mobile-friendly
might be the reason for your high bounce rate.
You need to optimize your website for mobile
devices. Otherwise, your users might end up with
a webpage with missing information, a wacky
navigation menu, a confusing layout, and more.
You can use Googles free Test My Site tool to
detect non-mobile-friendly pages. Now that you
know all the common reasons for a high bounce
rate, you can work on fixing these issues. If
you are worried about your high bounce rate, get
in touch with Marketing Tiki today. We can help
you optimize your website to ensure your visitors
have a positive user experience and they feel
inclined to further explore your site.
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THANK YOU
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