10 Effective Email Segmentation Strategies To Implement In 2020

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10 Effective Email Segmentation Strategies To
Implement In 2020
An email marketing campaign is successful only
when the analytical report displays growth in
the email open and click-through rate. If you are
looking to boost your email open rate, increase
your click-through rate and decrease the
unsubscribe rate. Then start using an email
marketing segmentation strategy to pick out the
best email that can benefit your business.
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If you are looking to boost your email open and
click-through rate then check our blog on 9 Ways
To Boost An Email Open Rate 1 0 Ways to
Improve An Under-Performing Email CTR. One of
the reasons why small and large businesses fail
in their email marketing campaign is because
they focus on building a big email list by
buying it from people and sending the same
promotional email again and again to
subscribers. Expecting that users will show
interest in their email and perform some
action. We know why companies opt for these
types of false activities because every company
wants to reach maximum users inbox to boost
their sales. But In todays highly competitive
marketing world it is hard to grab a users
attention on an email. Thats the reason why
smart marketer segments their email list to
improve the effectiveness of their email
marketing campaign. So in this article, we are
going to draw your attention to the email
marketing segmentation strategy that you should
implement to segment your email list and make
your email marketing campaign effective and
successful. What is Email List
Segmentation? Email list segmentation strategy
is a technique where the marketer segment email
list to send a highly targeted email to
subscribers by dividing them into different
groups depending on their demographics, interest,
a past purchase, etc. This technique will help
you in crafting different content depending on
the group you are going to target for your email
marketing campaign. For example, if you are
into the apparel selling business then you can
segment your list depending on gender. Because it
will look silly to send a
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promotional email to men telling them about
offers going on in womens clothing. Many
companies assume that targeting the maximum
number of email users can boost their sales and
increase their revenue. Yes, some users might be
looking for your products but it is not necessary
that all the users out there will show interest
in the particular product you are trying to sell
through email. So, why to target all the users
for a particular product and email. Thats why
it is recommended to deploy email list
segmentation ideas to get better results for
your product and email marketing campaign. Most
of the time knowing about subscribers behavior
and segmenting them depending on that helps in
getting good email campaign results. As you can
see email segmentation statistics from Mail-chimp
that tell how companies are getting good results
from the email campaign.after analyzing their
subscriber behavior. Why should businesses focus
on segmenting their email list? Email
segmentation strategy is one of the best methods
to increase email open and click-through rates
to make an email marketing campaign productive
and successful. Most of the time companies try to
target and send their marketing emails like lead
magnets, promotional emails, special offers to
all the subscribers in the email list. Thinking
that they will get a good response from the
subscribers and their email marketing campaign
will become successful. Well, if your company is
among then let us inform you that these types of
emails can harm your email list and users may
unsubscribe from your email list.
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So if you want to bring out the best results from
your email marketing campaign, then you can use
the email list segmentation strategy to divide
your recipient into groups. And send them
marketing emails depending on a previous email
campaign data. And the type of marketing emails
your subscribers opted to get from you. Email
list segmentation is a tactic that every
marketer should opt to make an email marketing
campaign successful. If you look at the email
segmentation statistics from MailChimp then you
can figure out that the segmented list gets
14.31 higher email open rate than the
non-segmented list. And if you look at the
click-through rate then you can analyze the
effectiveness of segmenting an email list. A
segmented list gets 100.95 higher clicks than a
non-segmented list and your bounce rate, abuse
report and unsubscribe rate will also decrease if
you segment your email list before scheduling an
email campaign. How to segment an email
list? 1. Demographics Demographics and
Interests are the most important part of an email
marketing segmentation strategy that every
marketer looks for before segmenting their email
list. Age, gender, company position, occupation,
and industry are the information that helps
marketers in identifying subscribers interest.
It is hard to get each and every detail about
subscribers during the signup process. But the
more information you have about your subscriber.
The more targeted list you can prepare for your
email campaign. Always be careful before
preparing your opt-in form. Because too much
information can confuse or irritate a user and
they may not show interest in filling your form.
Be precise about what type of information you are
looking for and prepare your signup form
depending on that.
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So, if you are planning to segment your email
list then gender, age, timing, and occupation
can help you can crafting highly target
groups. Gender Age Knowing about the gender
and age of your subscriber can help you in
creating highly targeted groups. You can get the
data of your recipient and segment them
depending on their gender and age. For example,
if you are into clothing retailing then your
business can have men and women wear both. So,
if you want to advertise your product to your
subscribers through email. Then you have to know
about their age and gender because you cant
send a menswear offer to women asking them to
buy that product. Read more Email Marketing
Series 10 Effective Email Segmentation
Strategies To Implement In 2020 Contact
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