Ecotourism in Europe

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Ecotourism in Europe
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• Brigitta Hellat
• Switzerland

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Tourism Sustainability

• Tourism in the context of Sustainable
• Development shall satisfy the needs of
• local population ?
• ? guests
• nature
• environment ?
• businesses
• work force culture ?

stakeholders
stakeholders
... today and tomorrow !
stakeholders
stakeholders
stakeholders
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UNEP Blue Plan Rapport April 2006
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• Mediterranean environment threatened by
  development, a.o. trends in tourism
• 33 of global tourism in mediterranean 228 mio
  tourists 2003
• Damage
• - Increase of the demand of freshwater
• - Urban waste water, 60 untreated, into the
  Mediterranean
• - Waste, 587 kg per person and year in 2025
• - Power plants, the demand of energy will rise
• Sustainable Future scenario attractiv interior,
  public transportation, traffic-free town centers,
  renewable energy sources

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Tools to market highly sustainable tourism
products
Eco-Labels
Awards
Marketing
Self committed networks
Training and Qualification
Monitoring and Benchmarking
Information Exchange
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Eco-labels
examples EU Flower 30 other inter-/national
certificates VISIT Association umbrella for
all eco-labels in Europe
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ECO - Labels in Europe
IT, ES ML
BENE LUX
AT, CH
UK, FR
DE
SCAN, BALT
INT
all on ? www.eco-tip.org
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Awards
Eco-Travel Award
Royal Award
NETS Award
Skal Ecotourism Award
Info from ECOTRANS
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Marketing
Visit Holiday Guide Green Holiday Guide Green
Travel Market EU Responsible Travel DE TourLink
UK DTV Naturerlebnisangebote
Info from ECOTRANS
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Training and Qualification

• Fachhochschule Eberswalde
• AlMI / SMART Arctictourism Schweden
• - Tourismusakademie Brandenburg
• Fachhochschule Bydgoszcz Polen
• Euracademy Association, EU Summer Academy
• Ecotourism Certification System Romania
• Centre for responsible tourism London
• Education Center for economy Luzern Switzerland

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Self committed networks
TOI NETS ECEAT international Eurogites EUFED
Info from ECOTRANS
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ECEAT International 10 Basic Sustainability
Criteria

• Environmental friendly agriculture
• Efficient water and energy use
• Minimum waste
• Green building
• Information and awareness raising to clients

• Soft mobility and public transport
• Biodiversity and landscape protection
• Cultural heritage
• Support of local economy
• Improvement policy (including management criteria)

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Monitoring and Benchmarking
Tourbench EMAS, ISO 14001 SUTOUR
(EELM) Supporting Tourism Enterprises
Info from ECOTRANS
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Information exchange
DestiNET portal for sustainable tourism
information Handbook Tourism Learning Areas
Info from ECOTRANS
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• Spire head attraction products

• Gorilla, Elephant, Jaguar, Polenbear
• Killerwhale in Norway
• Bear
• Moose
• domestic species
• Not yet Wolf, Seaeagle, Owl, Stork
• Plants (Orchids)

Mystic Charismatique species Fairytale
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Tourists, why and what do they bye ?
character, image of a country
quality
customer focused
highlights
having fun
adventure
to watch special species
landscape
Experience nature
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Examples

• dog sledging trips in Lappland booked up for 3
  years
• wolftrack tours in Finland and Sweden
• Vildmark i Värmland Sweden
• give up the car key in Werfenweng Austria
• 75 more lodge booking in 5 years
• Sapori Cilantino South Italy, got the Oscar in
  Tourism
• canoing, watching wild animals in valley Peene,
  Pommern
• Ecotourismo mediterraneo nature path,
  education
• Goût mieux Switzerland

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Conferences 2006
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• 2nd.Int. Conf. on Coastel Ecotourism, 25.-27.10.
  in Malta
• Int. Conf. Exploring the Nature of Management,
  visitor flows in protected areas 13.-17.Sept.
  in Rapperswil CH
• 11.Int.Conf. EURO-ECO 2006, 14.-15.Sept. in
  Krakow Polen
• Int. Conf. Sustainable Tourism 2006 6.- 8.Sept.
  Bologna Italy
• Conf. on Climate Change, Mitigation and Tourism
  11.-14. June, Westelbeers NL
• IMEX 2006 - Long-distance Inspiration The
  worldwide exhibition for incentive travel,
  meetings and events,
• 3. 6.mai Frankfurt Germany

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Publications WTO-UNEP Making tourism more
sustainable, a guide for policy makers WTO-guide
book Indicators of sustainable development for
tourism destinations
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A vision without action is just a dream. Action
without vision is just a waste of time. A vision
with action is able to change the world !
Nelson Mandela